How to scale internationally with no warehouse footprint

How to scale internationally with no warehouse footprintGrowth is great for business, it means more opportunities, more partnerships, and more more sales

Due to complicated logistics, expansion is also one of the biggest risks of online businesses. For e-commerce stores looking to expand, international markets are prime opportunities. Countries like Germany and Brazil also have some of the fastest growing markets in the world, which makes them a tempting target for expansion. Buyers in certain countries may also be unable to source American products locally, and turn to international sellers to fill their needs. If your brand manufactures a unique product, there may be more international demand than you expected.

International markets are exciting and full of potential, but they also present expenses that could make or break your profits. The largest of those is international logistics; Warehousing, shipping, customs, and other costs. You can overcome these expenses by making smart choices for logistics partners, shipping solutions, and scaling at a reasonable pace. Many e-commerce businesses can scale internationally with no warehouse footprint, and greatly reduce the costs and risks of expanding into a new market. Without warehousing costs, even small businesses could successfully expand into new markets without the traditional risks.

Research your opportunities
Analytics: The first step into expanding is to ascertain demand in your new target markets. It doesn’t matter how affordable the logistics are if there’s no demand. It is crucial that you spend a significant amount of time in market research before expanding into any new channel. This is doubly true for international sales, which present more risks than moving to a new sales channel or selling in another state. If you want to succeed, take the time to identify your market demand, marketing opportunities, your target audience, potential consumers, and your international channels and opportunities. Read more

The ultimate guide to high performing Amazon sponsored ad PPC campaigns

Simple instructions for creating a high performing Amazon Sponsored Ad Campaign, written by Grace Macatangay

You ever hear the saying “traffic is king”? We didn’t either, until Amazon banned incentivized reviews tied to Amazon sellers giving away free or heavily discounted products in exchange for reviews (which artificially increased traffic and sell-through velocity on your Amazon product listings). Now there is a new king in town, and that’s Amazon’s Sponsored Ad platform, which can drive significant traffic to your Amazon listings.

At first glance of Amazon Sponsored Ads seemed intimidating, but the traffic benefits to your Amazon product listings are insane. As Skubana said in this blog post, we’re now entering a pay-to-play Amazon environment in 2017 – you gotta pay, to make money on Amazon and that money is going back into Amazon’s pocket.

Here’s proof of what one of Skubana’s clients shared with us and what Sponsored Ads can do for you:

 The ultimate guide to high performing Amazon sponsored ad PPC campaigns

This Amazon seller generated $200,000 on spend of $35,0000 – meaning, for every $1 of sales generated, Amazon is getting roughly 17 cents. That’s a great deal, and will change depending on what category you sell in.

Let’s now get to gold nuggets of our guide—creating an Amazon Sponsored Ad campaign that works, drives traffic and most importantly, is profitable.  Even if you’re already using Amazon PPC to drive traffic and sales, you can benefit from some of these tips to increase relevance, find new keywords, and lower your ACOS.

We’re going to show you how this is done. Look no further:

The Basics: Why Use Amazon Sponsored Product Ads?
Amazon’s sponsored product ad platform is a tremendously powerful tool for Amazon sellers that is surprisingly underutilized, even by large Amazon retailersDespite that, it is a tool that you can use to increase your traffic and sales with only a small investment, while reaping other benefits that will in turn add value to your entire campaign.
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Four e-commerce trends for a winning 2017

Four e-commerce trends for a winning 2017

Why Amazon sellers must stop selling like it’s 2016, written by Grace Macatangay

Amazon has made some major changes recently, where the survival of many Amazon sellers just got much slimmer. With these changes, we’ve learned some new lessons and have given thought about what you need to implement in 2017 to win on Amazon’s marketplace. Let’s dive into some 2017 tactics that we believe will drive your business forward in the New Year.

In 2017, only the strong survive on Amazon
In 2016, we lived through a very wild-west Amazon seller era and now Amazon has made moves to reign it in. With the Amazon incentivized review prohibition, we believe Amazon will empower third-party Amazon sellers (those that sell ON Amazon) to use it’s internal and trusted Vine Review program, which has been traditionally only available to first-party Amazon Vendor Central Clients (those that sell TO Amazon). Those outside Amazon review tools you were using will simply become Amazon deal sites, and many of them that didn’t have software will just disappear.

The Amazon Vine program in 2017 is worth leveraging immediately
Every Tom, Dick and Harry “private labeler” used to be able to source a product on Alibaba and game the system with fake reviews to boost their rank against competitors. Let’s face it: Those days are over and the playing field is now level, forcing sellers to pay for Amazon Sponsored Product Ads to get impressions and hopefully conversions.
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