Parag Mamnani, Founder and CEO

About Parag Mamnani, Founder and CEO

Before founding Webgility, Parag led product teams at Amazon.com and was a founding partner at the leading web development company Gate6. Parag is a self-proclaimed data addict.

Too sexy for your software?

Are you too sexy for your software?Why e-commerce businesses should opt for smart instead

In my 15 years of creating software for e-commerce businesses, I’ve seen the industry change a great deal. Lately, I view most e-commerce software falling into one of two distinct categories — sexy and unsexy. Inevitably, the flashy side of selling seduces transfixed business owners toward tools they must have to “attract” customers, such as beautiful websites, custom-fit applications, artificial intelligence, trending social media apps, marketing automation, and the like. Because owners are convinced they need all this customer-facing software in order to sell online, they put tremendous business resources toward the sexy.Why #online businesses should shun sexy software until they've mastered smarter systems @ParagMamnani Click To Tweet

But here’s the rub: The unsexy, “boring” side of the business is what owners actually use to run the company. In fact, without it, they are sure to fail. Among dozens of other important tasks, this is the software that allows them to Continue reading

It’s Unify for Skubana!

Unify for SkubanaNew integration enables e-commerce Sellers on growth, not toil over low-value tasks

Heads up high-volume sellers! We’ve officially teamed up with Skubana, the leader in multi-channel operations management—introducing Unify for Skubana, the first solution that frees high-volume multi-marketplace sellers (including Amazon, Jet, Shopify, Walmart, and more) from the hassles of everyday operational management.#Unify for @Skubana syncs high-volume sales data from stores and marketplaces into accounting. Click To Tweet Unify for Skubana syncs sales data, inventory, purchase orders, shipping fees, and marketplace fees directly to your QuickBooks or Xero. In short, this important integration takes care of low-value tasks and accounting minutiae so online merchants can focus on growing their business.

Unify for Skubana syncs high-volume e-commerce sales data from any shopping cart or marketplace, as well as inventory data from Skubana, into accounting. By automating order data and fees into accounting while keeping inventory counts up to date, Unify for Skubana saves customers time and hassle so they can focus on accelerating the growth of their business rather than toiling over data entry.

Take it from Chad Rubin, CEO of Skubana: “Webgility has made tremendous strides in simplifying e-commerce operations, and we are pleased to bring inventory management into the overall Unify solution. Unify for Skubana will empower online stores to grow their customers, inventory, and sales channels without adding anything but profits to their bottom line.”

There are three main features of the new Unify integration for Skubana:

  • Accounting Automation: Unify for Skubana takes care of a company’s entire bookkeeping needs. The solution allows sellers to automatically schedule and post online sales data from any channel or Skubana directly into QuickBooks or Xero with no manual data entry. Users can also add a connection to their high-volume Amazon or eBay accounts and reconcile their accounting by recording all fees and expenses. With Unify for Skubana, accounting is always up-to-date and accurate.  
  • Inventory Sync: Unify for Skubana takes inventory control and management to the next level by combining the power of Skubana with the detail and flexibility of Unify. Users can sync their Skubana purchase orders and sales to the accounting system of their choice to track inventory depletion while also staying on top of stock replenishment.  
  • Multi-channel Selling: Unify for Skubana helps companies easily grow their business by experimenting with marketplaces like Amazon and any shopping cart. By connecting their entire multi-channel business with Unify for Skubana, online sellers can ensure their accounting is accurate, timely, and organized, even while they grow.

We’re committed to bringing simple management solutions to today’s complicated, multi-channel e-commerce businesses. By partnering with Skubana, we have made it possible for online sellers to not just manage multi-channel sales but embrace them as a powerful growth strategy—with no additional worries or operational woes. We’re excited to watch our joint customers grow their businesses substantially in the year to come.

For more information or a free trial of Unify for Skubana please visit http://skubana.webgility.com/.

How to compete with Amazon

IAmazon e-commerce SMBdentifying and capitalizing on Goliath’s weak spots

It’s a classic David versus Goliath story. In 2015 alone Amazon raked in net sales of $107 billion and swallowed up 72% of online users in the U.S., making it both the Goliath we love to hate and the price leader we love to shop. But online retailers often wonder, Am I fighting a losing battle trying to compete with the monster of all monsters? Isn’t Amazon going to eat me alive anyway? I say it’s all in the approach. For those with the smarts, creativity, and fortitude, there are a few ways to save your e-tail village from Goliath and run a thriving e-commerce business. In any battle, it’s best to start with an understanding of your opponent’s strengths and weaknesses. Let’s start with the strengths.Smart strategies for #ecommerce #SMBs to battle @Amazon and live to see the profits. #Unify Click To Tweet

Amazon’s strengths
Captain Obvious would tell us that one of Amazon’s strengths is its massive catalogue of products. Like any business that wants to launch into a new category in a business, Amazon does their market research—and they’ve got some of the brightest people on the planet working for them. These folks are able to identify new and existing markets that have room for opportunity on price optimization. Five years ago, they weren’t selling a ton of custom apparel items and then they started to encroach in that market. Ten years ago they were not selling a lot of golf equipment, but then they figured out how to optimize their catalogue. Take batteries, for example. Amazon recognized that the category of batteries had been dominated by Duracell and Eveready for a very long time. By sheer volume, they figured out the unit economics and profit margins of selling so that they could manufacture, or white label, their own basic office products. With this data, they launched a whole brand called AmazonBasics and now you can buy Amazon-branded batteries, USB cables, and HDMI cables. For Amazon, it’s all about their massive catalogue and tackling massive markets. Continue reading

Happy Customers in 4 Easy Steps

Happy Customers in 4 Easy StepsSimple ways to set your service apart from the rest

When I started Webgility, my plan was to create and sell software with a simple goal: Help e-commerce business owners pursue their passion by automating some of the most painful aspects of running their business, like accounting. While the business plan certainly included top-drawer customer service, I did not realize how important it would be to the longevity and profitability of the business. Fast forward nearly 10 years, and I’m proud to say that customer service is one of the major areas in which Webgility stands far and above the competition. In fact, our customer service team is considered the best in the industry and, week over week, we earn a 98% (and often better) customer satisfaction rating. 4 ways to set your customer service apart from the rest by @ParagMamnani #ecommerce #sellmore #unify Click To TweetWhile providing great service did not happen overnight, I assure you it did not happen by accident. Below I’ve listed the four simple guidelines that have been instrumental in helping Webgility stand out as a leader in customer service.

Be available. Good customer service departments call people back. Great customer service departments pick up those calls before they go to voicemail and make time in their schedule for each and every customer. Look at the typical calling patterns of your customers and schedule ample coverage during high volume hours and days of the week, even if that seems expensive or inconvenient. Our customers consistently report that the unexpected bonus of our software is that they can always get a human on the phone at any time and we take great pride in meeting this simple expectation.
Continue reading

Severe Weather Alert: How to Prep for the Holiday Storm

Post navigation Welcome Pipemonk Customers!Here’s how to stay centered in the midst of the chaos

It’s September, which means it’s time to batten down the hatches for holiday sales. But if you’re like most e-tailers, you might never be fully ready. Truth is, busy small businesses just don’t have time to project and plan for additional holiday inventory and fulfillment or even streamline workflows and minimize shipping costs. At best, sellers are just guessing at the expected velocity of sales. It’s no wonder that, although online retail continues to grow at an exponential rate, profits continue to diminish. Why? Because selling on multiple channels online is inefficient without the right tools. Retailers try desperately to increase order volume, but quickly become overwhelmed by confusion around both finances and logistics when sales do surge. And there’s a price to be paid for all that incongruity—for every dollar made, businesses could be spending more than a $1 on shipping and fulfillment.#eCommerce weather alert: How to prep for the #holiday storm @ShipStation #Shipping #Unify #Inventory Click To Tweet

Imagine an online retail world where all of your stores, marketplaces, and business applications actually work together to optimize workflows and profit margins. An order—or even a whole batch of orders—comes in from a store or marketplace and syncs directly with a central shipping hub like ShipStation. You instantly compare and choose a carrier based on price and delivery date, seconds later, you click to print a branded shipping label, then confirm and send the customer tracking information. Meanwhile, all that sales data—including customer and product information—syncs with your accounting software, so you don’t have to type in jack diddly squat. Your inventory quantities update accordingly, all fees, expenses, and sales tax are recorded, and you go enjoy some coffee and a glazed donut.

Taking into account time limitations, there are four simple things you can do right away to get ready for the coming surge. Continue reading