Calling All Nonprofits: Happy Giving Tuesday!

Calling All Nonprofits: Happy Giving Tuesday!Happy Giving Tuesday! To celebrate, today we’re so happy to announce a 50% discount to Unify and Unify Enterprise subscriptions for all new nonprofit customers. Started in 2012 by New York City’s famed 92nd Street Y and the United Nations Foundation, Giving Tuesday shines a light on nonprofit needs both locally and globally. And since its inception, Giving Tuesday has made a huge difference for nonprofits. In fact, last year 17.8 percent of giving happened in December.

Studies show that people who give both offline and online are more likely to continue giving than those who donate exclusively either online or offline. Furthermore, nonprofits retain approximately 58% of first-time donors who give or buy from nonprofits both online and offline, and only 29 percent of offline-only donors. It’s no surprise, small nonprofits continue to see the largest increase in online giving and buying, according to industry studies done by M+R Research and Blackbaud.

It is our hope that Webgility’s 50% nonprofit discount will enable online charities to be more efficient and successful, and therefore help more people in need. For example, it’s important for Webgility nonprofit customer SyrianOrphans.Org to be online. Being able to offer their donors a convenient way to give is key to increasing the nonprofit’s reach and impact. Webgility enables them to collect funds online and still have an easy, integrated way to understand their financials. We are thankful for  SyrianOrphans.Org and all the nonprofit organizations that work so hard to make the world a better place. #GivingTuesday  

-The Webgility Marketing Team

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