“Do you mind if we dance with your data?”

Do you mind if we dance with your data?How e-commerce businesses can turn an awkward liability into an earning asset

It’s not news that the world of e-commerce sales is changing every second of every day. Fifteen years ago, businesses were beginning to experiment with e-commerce, selling products on a marketplace or through an online store, and most were relying on an Excel file to track sales or using QuickBooks for accounting. At the end of each month or quarter, sales data was sent over to an accountant or bookkeeper to manually sift through—and this could take up to a month. Once the sales data was entered, there was still no guarantee that anyone would be able to truly understand the financial health of the business.How to make your data dance with the business instead of against it. #Unify Click To Tweet

Fast forward a few years and e-commerce has grown at hyper-speeds globally, on social media, on every known device, and in the cloud. What’s more, now there are dozens of different sales channels on which to sell, fragmenting the massive amounts of sales data and adding more mystery to the puzzle. Unfortunately, this data still needs to be compiled, reconciled, analyzed, and acted upon for accounting and tax compliance, let alone for business development or growth. Sure, there are dozens of business applications standing by to help carry the data load, but often these apps are not integrated with one another, making relevant info ever more siloed. Suddenly the work has exceeded the scope of bookkeepers and accountants and even e-commerce business owners, who are often left with no resources to help them grow their businesses. Continue reading