5 Simple solutions for managers who haven’t got time for the pain
At the risk of stating the obvious, when retailers first launch, they’re usually not able to expand their marketing team at the rate that they might like. In the meantime, they assess their team and resources and try to figure out how to fill the gaps. I’ve worked with marketing teams as large as 50 and as small as two, and have learned that running a department efficiently comes down to a simple set of best practices.
- Be transparent. Create a list of both short-term and long-term goals and share them frequently with your department, sales team, and executive management. Set the parameters of the terms and make sure your goals are in alignment with the company and all relevant departments. This sets both individual and company-wide expectations, gets everyone on the same page, and confirms that your group is moving in the right direction.In setting goals it’s important to know your perspective relative to the size of your company, whether you’re just one person or a team of five or 10. Seeing your team in this context will help you prioritize, keep a realistic balance of tasks that are both easily achievable and professionally challenging, and adjust the lists as tasks are completed, lagging behind schedule, or no longer feasible. This ensures that everyone stays busy but no one becomes overwhelmed, and if a team member does become overwhelmed, you’ll have the freedom and visibility to adjust resources and goals accordingly. Maintain a “no surprises” policy by keeping open and friendly dialogue about team and individual goals at your regular meetings.Foolproof Hacks for Small #Marketing Teams: 5 Simple solutions for managers who haven’t got time for… Click To Tweet
- Plan, plan, plan. At minimum, develop an annual plan and check in on it on a rolling basis for flexibility and frequent evaluation. Whether your plan is monthly, quarterly, or annual, make sure it’s achievable and matches your goals. So if you’re planning on a quarterly basis, don’t just look at Q1, Q2, Q3, Q4, but also review it in three-month increments. This rolling scheduling will keep you set up for success and help you pivot if you need to. Set a cadence according to what you’re trying to achieve, what makes the most sense for your company’s sales cycle, and what type of marketing you do.