How Unify simplifies operations and Boosts profitability

 

How Unify simplifies operations and Boosts profitabilityOur customers show us record transaction volume and revenue growth

Today we announced a record quarter for customer revenue and activity. And as I predicted, leading the adoption trend are members of the emerging niche economy—small, independent retailers who are building entire industries around specific offerings ranging from coffee roasting to horse grooming.

The days of online retailers trying to be everything to everyone are over. Small retailers are recognizing that you don’t have to be like Amazon to compete with Amazon. All you need to do is tap into the incredibly targeted market needs and software solutions that now exists to build the business of your dreams, finding not just revenue but personal satisfaction along the way. Unify helps companies focus on their business rather than their data management. We’re glad to see more and more companies finding success by embracing our solution in record amounts. Continue reading

Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar? Continue reading

How to scale internationally with no warehouse footprint

How to scale internationally with no warehouse footprintGrowth is great for business, it means more opportunities, more partnerships, and more more sales

Due to complicated logistics, expansion is also one of the biggest risks of online businesses. For e-commerce stores looking to expand, international markets are prime opportunities. Countries like Germany and Brazil also have some of the fastest growing markets in the world, which makes them a tempting target for expansion. Buyers in certain countries may also be unable to source American products locally, and turn to international sellers to fill their needs. If your brand manufactures a unique product, there may be more international demand than you expected.

International markets are exciting and full of potential, but they also present expenses that could make or break your profits. The largest of those is international logistics; Warehousing, shipping, customs, and other costs. You can overcome these expenses by making smart choices for logistics partners, shipping solutions, and scaling at a reasonable pace. Many e-commerce businesses can scale internationally with no warehouse footprint, and greatly reduce the costs and risks of expanding into a new market. Without warehousing costs, even small businesses could successfully expand into new markets without the traditional risks.

Research your opportunities
Analytics: The first step into expanding is to ascertain demand in your new target markets. It doesn’t matter how affordable the logistics are if there’s no demand. It is crucial that you spend a significant amount of time in market research before expanding into any new channel. This is doubly true for international sales, which present more risks than moving to a new sales channel or selling in another state. If you want to succeed, take the time to identify your market demand, marketing opportunities, your target audience, potential consumers, and your international channels and opportunities. Read more

Happy Birthday to Us

Happy Birthday to UsWe’ve given ourselves a gift and we even have one for you, too

I founded Webgility 10 years ago because I had a dream that we could make operations simpler for online retailers. I’m proud to say today that we have succeeded in this mission tenfold. But our work is just beginning. Last week we celebrated our 10th anniversary by reaffirming our commitment to our customer-centric culture and appointing Bill Gargiulo as the rapidly growing company’s first vice president of customer success. As we continue to grow and innovate, we want to ensure that our culture remains as focused on our customers as it was on day one. Bill will help ensure that everything we do best serves our growing customer base. Consider him our thanks—and anniversary gift—to our thousands of loyal customers. Happy anniversary to all of you!

Bill Gargiulo brings more than 20 years of leadership excellence in support, customer success, product development, and operations to his new role. With a strong track record in establishing and achieving customer and corporate revenue, quality and delivery goals, Bill has specific expertise in driving pre-IPO customer growth as well as managing large, global teams at companies such as Cisco and Netscape. At Webgility, Bill will lead the onboarding, account management and support teams so the company can expand its customer-centric services and surpass its retention and revenue goals. Continue reading

The Blueprint for e-Commerce in 2017

The Blueprint for e-Commerce in 2017The framework of what’s to come this year and beyond

I’ve been building e-commerce storefronts, platforms, and software for 15 years. And because that in e-commerce time is akin to dog years, that means I’ve been in and around the business for several lifetimes.This unusual perspective gives me special abilities to size up the future, not just because I see the patterns of the e-commerce economy, but because of a well-earned wisdom I’ve acquired by studying our 4000-plus customers for so long. Here’s my list of what e-commerce can expect from 2017 and beyond.

The rising tide against Amazon will grow. Sure, we’ve watched Amazon develop tremendously over the last 10 years and that will continue. But the current of the industry is shifting as we speak and bringing with it different and, yes, even exciting new marketplaces. The giants—Walmart, Jet, Target, Costco, Rakuten—are expanding their footprints with marketplaces from both physical and online stores. Similarly, with the Facebook marketplace, the inevitable Google marketplace, and Pinterest Buy It buttons, social media selling also looms on the horizon. This gradual disruption will give small businesses more choices from which to sell their products and that will lead to improved experiences for both the buyer and the seller. On the flip side, that increase in choice will also mean there will be more systems for online merchants to figure out and integrate. @ParagMamnani shares his Blueprint for #eCommerce in #2017. See what's coming and adjust #Unify Click To Tweet

But we knew this would happen, didn’t we? The big fights that Amazon has been picking with film, TV, music, shipping carriers, delivery, and now grocery were bound to have an effect eventually. Although Google and Walmart are already fighting the behemoth, more resources, resistance, and competitors are finding their positions on the front lines. SMBs and consumers want more choice—and now they won’t have to do battle because the bigger players are doing it for them.

Two categories will emerge: commodities and niche. In the coming year, niche products, crafts, and small-batch merchandise are going to continue to accelerate in popularity. In fact, the very commoditization of most goods will cause individuality and quality to rise in value and importance. And since consumers are all buying the same commodity items, those costs will be driven further down. Even for the newish commodity items—like $20 jeans found on OldNavy.com—there will be markets created by creative SMBs, or even the luxury industry, for consumers who want their jeans to be special. In 2017 there will be plenty of folks who don’t want everything they own to be found on Amazon, and that is why marketplaces like Etsy are booming and custom Shopify stores are being launched every day. The niche economy will be sustained and grow internationally as entrepreneurs are more educated, supported, and empowered by the larger global e-commerce infrastructure.   Continue reading