We’re blowing our tech stack at Shoptalk 2017

We're blowing our tech stack at Shoptalk 2017Join us to party, play, win, and earn $50!

It’s time to hit the road again! We’re thrilled to sponsor and exhibit at this year’s ShopTalk 2017, on March 19-22 in Las Vegas. That’s right, Vegas, baby. We’ll also co-host a cocktail party with our trusted partner ShipStation. At the shindig, SMBs can learn how to build their own “virtual ERP”—a technology stack that is simple, smart, and scalable. If you’re in the area, RSVP for the party, which will be held at the Double Barrel Roadhouse on Monday, March 20, from 7-9 p.m. PT, please visit http://go.webgility.com/shoptalk-blow-your-tech-stack-register.html.

As an antidote to the “app fatigue” that plagues today’s online sellers, our virtual ERP will bring efficiency and order to otherwise chaotic workflows and business operations. Made up of the optimum tech stack for e-commerce ease and success, the virtual ERP will empower retailers to focus on doing the things they love—remember that?—while expanding their business with far less effort. In addition, until businesses reach revenue of $50 million, the virtual ERP will provide all the business intelligence, financial insight, and operational stamina of a larger, complex, and costlier integrated system.

ShopTalk is all about next-gen e-commerce, so it’s the perfect place for us to share our virtual ERP. With this new technology stack, we’ll work with trusted partners like ShipStation to bring scale and simplicity to online retailers, letting them focus on business aspirations rather than operational headaches. We look forward to seeing you all in Vegas.

Here are the deets: Join us at Booth #642 to enter their LEGO game “Build a Better Business” and win big. To schedule an on-site 15-minute demo with our sales team and earn a $50 gift card, go to calendly.com/michael-webgility/shoptalk, or email the sales team to schedule a live demo over the phone: sales@webgility.com. For interviews with Webgility leadership, contact Eileen Conway at eileen@zealotcommunications.com or (650) 245-9015. See you there!

Beyond Amazon: The Rise of the Niche Economy

Beyond Amazon: The Rise of the Niche EconomyAnd interview with Webgility CEO Parag Mamnani by Ina Steiner for EcommerceBytes 411

Amazon is an important marketplace, but online merchants should not limit themselves to a single channel, according to Parag Mamnani, the founder and CEO Webgility (pictured). He also notes that as Amazon is bringing about commoditization, there is a side effect: The desire on the part of shoppers for quality, unique, and crafted goods. Mamnani says sellers should find creative ways to use Amazon and other marketplaces: “My advice is to sell products on multiple channels, including Amazon,” he told EcommerceBytes. “Some retailers break down their inventory and sell just a specialized sub-section on Amazon to move larger amounts at lower margins. And some sell in bulk on their own website versus moving a single product on Amazon.”

Giants such as Walmart, Jet, Target, Costco, and Rakuten are expanding their footprints, as the Facebook marketplace, the inevitable Google marketplace, and Pinterest Buy It buttons mean social media selling also looms on the horizon. “This gradual disruption will give small businesses more choices from which to sell their products and that will lead to improved experiences for both the buyer and the seller,” according to Mamnani.

That provides not only opportunities, but challenges as well: “That increase in choice will also mean there will be more systems for online merchants to figure out and integrate.” So what are the lessons for merchants – should they be content to rely on Amazon for a majority of sales, or should they be diversifying – and if so, how? “In 2017 there will be plenty of folks who don’t want everything they own to be found on Amazon, and that is why marketplaces like Etsy are booming and custom Shopify stores are being launched every day. The niche economy will be sustained and grow internationally as entrepreneurs are more educated, supported, and empowered by the larger global ecommerce infrastructure that’s found on marketplaces and platforms.”

Where should smaller sellers be focusing their efforts – commodities or niche? “In the coming year, niche products, crafts, and small-batch merchandise are going to continue to accelerate in popularity. In fact, the very commoditization of most goods will cause individuality and quality to rise in value and importance. And since consumers are all buying the same commodity items, those costs will be driven even further down.”

Mamnani’s company services merchants with a wide range of revenue, between $250K to $50M each year. “Their revenue growth usually increases quickly once they add infrastructure efficiencies like automating sales data, inventory, shipping, and accounting,” he said. “We find that ecommerce owners who take steps to get out of the day-to-day minutia of operations and begin to focus on growth and data analysis see very quick returns on their investment in technology.” Continue reading

Get your tech stack on at SXSW

Get your tech stack on at SXSWCalling all SXSW SMBs! We’re thrilled to be co-hosting an e-commerce industry cocktail party with fellow e-commerce leader ShippingEasy at this year’s SXSW Conference and Festivals. The free event will occur on Monday, March 13, from 6:30-9:30 PDT at Salty Sow. Registration is now open.

At the party, we’ll serve up hearty business-building sustenance along with delicious food and drink. We’ll offer advice for SMBs looking to tap into the revolutionary tech stack, which will bring together best-of-breed software and systems to help SMB retailers build their own “virtual ERP.”

Createad an antidote to the “app fatigue” plaguing today’s online sellers, the tech stack that makes up our e-Commerce Ecosystem will bring efficiency and order to otherwise chaotic workflows and business operations. The tech stack, or virtual ERP, will empower retailers to focus on doing the things they love while scaling more easily than ever. In addition, until businesses reach revenue of $50 million, the virtual ERP will provide all the business intelligence, financial insight, and operational stamina of a larger, complex, and costlier integrated system.

Our executive team is looking forward to enlightening businesses about the future of e-commerce and—aided by some great food and cocktails—explaining how the virtual ERP can help cut their costs so they can grow. We hope to see you at SXSW, which is always one of our favorite stops in our spring travels. To schedule interviews or conference appointments with the Webgility team, please contact Eileen Conway at eileen@zealotcommunications.com.

Hidden Costs of Omnichannel that Impact Independent Sellers

Hidden Costs of Omnichannel that Impact Independent SellersNew research identifies and solves the major problems limiting the effective use of omnichannel selling

We’ve joined forces with Retail Systems Research (RSR), the only research company run by retailers for retailers, to unveil new research that identifies and solves the major problems limiting independent retailers’ effective use of omnichannel selling. The report, “Three Hidden Costs of Omnichannel that Impact the Independent Retailer,” is available for free download. We’re also looking forward to hosting a free webinar with the author of the report and RSR managing partner Nikki Baird on Thursday, March 2, at 11:00 a.m. PT. Register now.

Baird told us, “One of the biggest obstacles of being a small, independent retailer is that you have all of the challenges of big retailers, but none of the resources they have to tackle these challenges. Omnichannel—the act of serving customers holistically across multiple touch points—is no different. New #retail #research identifies and solves the hidden costs of #omnichannel selling Click To TweetConsumers don’t care if the retailer is big or small. They just want to shop how, when, and where they want, in an interaction with a retailer or brand that is seamless and consistent. In this new research, we identify the top hindrances for independent retailers and offer practical solutions that will empower them to make the most of the omnichannel selling environment.”

This new report tackles key issues facing independent retailers including:

  • Inaccurate product availability: Small retailers struggle to “see” their inventory. Indeed, RSR found that only 8% of respondents with $250M or less of revenue can see inventory levels across their business, and can promise with confidence that they can sell an item to consumers across multiple selling channels.

Continue reading

How Unify simplifies operations and Boosts profitability

 

How Unify simplifies operations and Boosts profitabilityOur customers show us record transaction volume and revenue growth

Today we announced a record quarter for customer revenue and activity. And as I predicted, leading the adoption trend are members of the emerging niche economy—small, independent retailers who are building entire industries around specific offerings ranging from coffee roasting to horse grooming.

The days of online retailers trying to be everything to everyone are over. Small retailers are recognizing that you don’t have to be like Amazon to compete with Amazon. All you need to do is tap into the incredibly targeted market needs and software solutions that now exists to build the business of your dreams, finding not just revenue but personal satisfaction along the way. Unify helps companies focus on their business rather than their data management. We’re glad to see more and more companies finding success by embracing our solution in record amounts. Continue reading