How Unify simplifies operations and Boosts profitability

 

How Unify simplifies operations and Boosts profitabilityOur customers show us record transaction volume and revenue growth

Today we announced a record quarter for customer revenue and activity. And as I predicted, leading the adoption trend are members of the emerging niche economy—small, independent retailers who are building entire industries around specific offerings ranging from coffee roasting to horse grooming.

The days of online retailers trying to be everything to everyone are over. Small retailers are recognizing that you don’t have to be like Amazon to compete with Amazon. All you need to do is tap into the incredibly targeted market needs and software solutions that now exists to build the business of your dreams, finding not just revenue but personal satisfaction along the way. Unify helps companies focus on their business rather than their data management. We’re glad to see more and more companies finding success by embracing our solution in record amounts. Continue reading

The Marketing Mind Meld: Millennials Meet, Boomers

The Marketing Mind Meld: Millennials Meet, BoomersIn a galaxy where the skills of our youngest and oldest generations peacefully co-exist, modern marketing will go where no man has gone before.

We’re at a very interesting crossroads in marketing—there are many Millennials  (hereinafter referred to as red shirts. Just kidding, we’ll call them Ensigns) coming into the profession but there are still plenty of Generation Xers and Baby Boomers (hereinafter referred to as Admirals) who are still working. I don’t know about you, but I’ve had enough finger pointing about the contrasting styles of each generation. Endlessly debating about our differences gets us nowhere, and considering the pace at which we all must move today, there’s simply no time to waste. Instead, I’d rather explore the anomaly in the space-time continuum that occurs when we fuse the best marketing tools of the youngest working generation with those of the oldest. By melding all of our most efficient tools together and letting go of practices that don’t work, we can achieve a perfect age-blind blend, bringing forth a super-generation of successful marketers. So let’s explore this strange new world together, shall we?

Plan like an Admiral
If my 25-plus years in marketing (in case you were wondering which camp I fall into) has taught me one thing, it’s that Admirals know how to plan go-to-market strategies. In fact, it’s one of their strongest characteristics. Planning and goal-setting creates a sense of purpose and urgency that otherwise just going with your gut never will. Of course, an important part of planning is having a firm understanding of the metrics that are available to you, whether those come from Google Adwords, website traffic, number of leads, or conversion. Without having those metrics planning is fruitless, and without understanding those metrics, you’re shouting into the wind.Marketing Mind Meld: Fuse the best tools of Boomers with Millennials and win a galaxy of customers.… Click To Tweet

Step up to the tech
As adept at planning as Admirals are, they’re equally ineffective when it comes to understanding and embracing today’s social media platforms and technology. In fact, I often run into marketing professionals of my generation who say, “I don’t even have a Twitter account. I don’t need that.” Free social media platforms like Facebook, LinkedIn, Twitter, Pinterest, Snapchat, YouTube, and Instagram are the exact tools that enable all marketers to maximize their planned promotions, increase lead channels, and reach bigger audiences. To discount them as unnecessary is irresponsible marketing.

And when it comes to technology, there’s plenty more to choose from in the areas of marketing automation, artificial intelligence, predictive programs, targeting, segmentation, and personalization. No matter your age, if you’re not leveraging technology in your marketing plan, you’re leaving leads behind. Continue reading

Introducing Unify for ShippingEasy

Remove the hassle of e-commerce bookkeeping by integrating shipping and accounting

Introducing Unify for ShippingEasyToday we’re thrilled to introduce Unify for ShippingEasy! This new offering will free online retailers from the hassle of bookkeeping for a multi-channel shipping operation by automating sales data and integrating it into their accounting solutions. Webgility’s industry-leading Unify software already makes it easy for sellers to build their business on any shopping cart or marketplace by connecting all revenue streams, expenses, and systems to have better perspective, make smarter decisions, lower costs, and simplify bookkeeping. Now, with Unify for ShippingEasy, e-commerce sellers can also vastly simplify shipping, even in their busiest seasons.Unify for ShippingEasy integrates #shipping and #accounting: Hassle-free!… Click To Tweet

We think CEO of ShippingEasy Katie May put it best when she said, “Like ShippingEasy, Webgility is focused on streamlining e-commerce operations, and we are pleased to partner with them to take the accounting pain point out of shipping. Together, we will help online stores reach new levels of operational efficiency to help them increase profits.”

There are three main features of the new Unify for ShippingEasy:

  • Accounting Sync: Unify for ShippingEasy allows businesses to achieve timely, accurate, and tax-compliant accounting. Stores can schedule and post all of their e-commerce sales and shipping information from ShippingEasy directly into QuickBooks or Xero. Users can choose to post individual sales or daily summaries while instantly closing the loop on their accounting activities by recording sales revenue, product costs, and shipping expenses within their accounting system for easy, complete reconciliation.
  • Shipping Automation: Online stores can use Unify for ShippingEasy to consolidate orders from multiple sales channels, including all major marketplaces and platforms. This allows them to streamline workflows for accounting, order management, fulfillment, shipping, and inventory management, and enables instant cost comparisons between carriers based on type of product, weight, and geography.
  • Multi-channel Selling: Unify for ShippingEasy helps companies easily increase their profits by having the opportunity to consider different marketplaces, sales channels, and platforms. The solution gives them confidence that their entire multi-channel business is seamlessly integrated with timely, accurate, and organized accounting. This unified perspective brings companies unprecedented control of their financial data and profit margins.

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Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar? Continue reading

How to scale internationally with no warehouse footprint

How to scale internationally with no warehouse footprintGrowth is great for business, it means more opportunities, more partnerships, and more more sales

Due to complicated logistics, expansion is also one of the biggest risks of online businesses. For e-commerce stores looking to expand, international markets are prime opportunities. Countries like Germany and Brazil also have some of the fastest growing markets in the world, which makes them a tempting target for expansion. Buyers in certain countries may also be unable to source American products locally, and turn to international sellers to fill their needs. If your brand manufactures a unique product, there may be more international demand than you expected.

International markets are exciting and full of potential, but they also present expenses that could make or break your profits. The largest of those is international logistics; Warehousing, shipping, customs, and other costs. You can overcome these expenses by making smart choices for logistics partners, shipping solutions, and scaling at a reasonable pace. Many e-commerce businesses can scale internationally with no warehouse footprint, and greatly reduce the costs and risks of expanding into a new market. Without warehousing costs, even small businesses could successfully expand into new markets without the traditional risks.

Research your opportunities
Analytics: The first step into expanding is to ascertain demand in your new target markets. It doesn’t matter how affordable the logistics are if there’s no demand. It is crucial that you spend a significant amount of time in market research before expanding into any new channel. This is doubly true for international sales, which present more risks than moving to a new sales channel or selling in another state. If you want to succeed, take the time to identify your market demand, marketing opportunities, your target audience, potential consumers, and your international channels and opportunities. Read more