Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar? Continue reading

The ultimate guide to high performing Amazon sponsored ad PPC campaigns

Simple instructions for creating a high performing Amazon Sponsored Ad Campaign, written by Grace Macatangay

You ever hear the saying “traffic is king”? We didn’t either, until Amazon banned incentivized reviews tied to Amazon sellers giving away free or heavily discounted products in exchange for reviews (which artificially increased traffic and sell-through velocity on your Amazon product listings). Now there is a new king in town, and that’s Amazon’s Sponsored Ad platform, which can drive significant traffic to your Amazon listings.

At first glance of Amazon Sponsored Ads seemed intimidating, but the traffic benefits to your Amazon product listings are insane. As Skubana said in this blog post, we’re now entering a pay-to-play Amazon environment in 2017 – you gotta pay, to make money on Amazon and that money is going back into Amazon’s pocket.

Here’s proof of what one of Skubana’s clients shared with us and what Sponsored Ads can do for you:

 The ultimate guide to high performing Amazon sponsored ad PPC campaigns

This Amazon seller generated $200,000 on spend of $35,0000 – meaning, for every $1 of sales generated, Amazon is getting roughly 17 cents. That’s a great deal, and will change depending on what category you sell in.

Let’s now get to gold nuggets of our guide—creating an Amazon Sponsored Ad campaign that works, drives traffic and most importantly, is profitable.  Even if you’re already using Amazon PPC to drive traffic and sales, you can benefit from some of these tips to increase relevance, find new keywords, and lower your ACOS.

We’re going to show you how this is done. Look no further:

The Basics: Why Use Amazon Sponsored Product Ads?
Amazon’s sponsored product ad platform is a tremendously powerful tool for Amazon sellers that is surprisingly underutilized, even by large Amazon retailersDespite that, it is a tool that you can use to increase your traffic and sales with only a small investment, while reaping other benefits that will in turn add value to your entire campaign.
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How to compete with Amazon

IAmazon e-commerce SMBdentifying and capitalizing on Goliath’s weak spots

It’s a classic David versus Goliath story. In 2015 alone Amazon raked in net sales of $107 billion and swallowed up 72% of online users in the U.S., making it both the Goliath we love to hate and the price leader we love to shop. But online retailers often wonder, Am I fighting a losing battle trying to compete with the monster of all monsters? Isn’t Amazon going to eat me alive anyway? I say it’s all in the approach. For those with the smarts, creativity, and fortitude, there are a few ways to save your e-tail village from Goliath and run a thriving e-commerce business. In any battle, it’s best to start with an understanding of your opponent’s strengths and weaknesses. Let’s start with the strengths.Smart strategies for #ecommerce #SMBs to battle @Amazon and live to see the profits. #Unify Click To Tweet

Amazon’s strengths
Captain Obvious would tell us that one of Amazon’s strengths is its massive catalogue of products. Like any business that wants to launch into a new category in a business, Amazon does their market research—and they’ve got some of the brightest people on the planet working for them. These folks are able to identify new and existing markets that have room for opportunity on price optimization. Five years ago, they weren’t selling a ton of custom apparel items and then they started to encroach in that market. Ten years ago they were not selling a lot of golf equipment, but then they figured out how to optimize their catalogue. Take batteries, for example. Amazon recognized that the category of batteries had been dominated by Duracell and Eveready for a very long time. By sheer volume, they figured out the unit economics and profit margins of selling so that they could manufacture, or white label, their own basic office products. With this data, they launched a whole brand called AmazonBasics and now you can buy Amazon-branded batteries, USB cables, and HDMI cables. For Amazon, it’s all about their massive catalogue and tackling massive markets. Continue reading

Four e-commerce trends for a winning 2017

Four e-commerce trends for a winning 2017

Why Amazon sellers must stop selling like it’s 2016, written by Grace Macatangay

Amazon has made some major changes recently, where the survival of many Amazon sellers just got much slimmer. With these changes, we’ve learned some new lessons and have given thought about what you need to implement in 2017 to win on Amazon’s marketplace. Let’s dive into some 2017 tactics that we believe will drive your business forward in the New Year.

In 2017, only the strong survive on Amazon
In 2016, we lived through a very wild-west Amazon seller era and now Amazon has made moves to reign it in. With the Amazon incentivized review prohibition, we believe Amazon will empower third-party Amazon sellers (those that sell ON Amazon) to use it’s internal and trusted Vine Review program, which has been traditionally only available to first-party Amazon Vendor Central Clients (those that sell TO Amazon). Those outside Amazon review tools you were using will simply become Amazon deal sites, and many of them that didn’t have software will just disappear.

The Amazon Vine program in 2017 is worth leveraging immediately
Every Tom, Dick and Harry “private labeler” used to be able to source a product on Alibaba and game the system with fake reviews to boost their rank against competitors. Let’s face it: Those days are over and the playing field is now level, forcing sellers to pay for Amazon Sponsored Product Ads to get impressions and hopefully conversions.
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Unify is now listed on Amazon

Unify is now listed on AmazonWe’re thrilled to join the e-commerce marketplace fun

Tell all your friends—today we announced that our Unify e-commerce software is now available on Amazon, the world’s largest marketplace. We are so excited to be selling right alongside our customers as the holidays approach. Listing on Amazon will bring Unify to the biggest audience in the world, letting us help even more small businesses simplify and grow their retail business. As you know, Unify empowers Amazon Super Sellers to scale rapidly, connecting sales channels with accounting and shipping so they can save time on managing orders, inventory, and fulfillment. Unify is available as a monthly subscription of only $49/month from Amazon today, and sellers who want to experiment with the software can also sign up for a free trial.Take it from me, you need to try #Unify. Now on @Amazon: http://amzn.to/2bbRydt #ecommerce Click To Tweet

With a 5-star rating and 98% customer satisfaction, Unify is the first e-commerce solution that connects and unifies all revenue streams, fees, and expenses so multi-channel businesses can have better perspective, make smarter decisions, and run all operations from a single view. By automating and syncing e-commerce sales data with accounting (QuickBooks, Xero, NetSuite), inventory, and shipping, Unify allows online retailers to conquer the challenges that come with being multi-channel, such as selling on both Amazon and leading shopping carts. Unify lets them run and scale their businesses exactly the way they want without forcing them to switch platforms.