The Walmart integration you’ve been waiting for!

The Walmart integration you've been waiting for!Our new integration eliminates data entry between Walmart Marketplace and QuickBooks

We’re thrilled to announce a Beta program of a new integration with Walmart Marketplace that can empower you to radically simplify operations by managing your Walmart Marketplace sales orders, QuickBooks accounting, multi-channel inventory, and shipping all from one place. This important integration comes as Walmart last week reported 63% in e-commerce sales and 69% growth in gross merchandise volume, mostly from Walmart.com. Continue reading

Unify Product Updates

Unify Product UpdatesIt’s been a busy time at Webgility as we’ve upgraded both Unify cloud and desktop offerings. To enable businesses to be sustainable, profitable, and scalable, we’ve strengthened our products with these additional features.

Unify Enterprise Edition

Unify

  • New integration! Walmart Marketplace has been added as a new sales channel (currently in Beta). If you’re interested in joining our Walmart Marketplace Beta program, click here.
  • Xero (you asked for it…)
    • ShipStation and ShippingEasy now sync to Xero.
    • eBay and Amazon fees now sync to Xero.
    • SkuVault and Skubana users can now sync vendor purchase orders in Xero.
  • Analytics
    • Wondering which item generates the biggest profit? We got this. You can now see the per-unit profit on an item as well as the total gross profit for that item over time.
    • Users can now see a graph showing the average profit on orders over the last 30 days for each sales channel. Profits recalculate daily, allowing users to identify early trends and understand the impact of discounts, advertising, and special offers.
    • You’ll never oversell again. You now have access to a new chart that shows how many days until an item will be out of stock.
    • SKU and product name can now be toggled as the Unique ID in any of the graphs or reports that utilize inventory information.
    • Go beyond general profit margins and understand through one of our unique analytics, which of your products generates the largest portion of your company’s overall profit. Investigate how this changes over time.

In addition to these notable upgrades, we’ve also given some attention to several usability features our customers have requested, such as consolidated syncing of bundled items, a preference screen, and a preview option for QuickBooks Online, to name just a few. Thank you for your feedback and please keep it coming. Your input improves the product.

Your Guide to Amazon’s Best Sellers Rank

Your Guide to Amazon’s Best Sellers RankUnderstanding how it works
Also known as ‘sales rank,’ Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for a whole hour. Here’s an example showing the best sellers rank on Amazon for Joe Wick’s book, Lean in 15, which is currently ranked at number 12.@Amazon’s Best Sellers Rank. What you need to know about this mysterious number. @RepricerExpress Click To Tweetlean-15-bsr

What does it really mean?
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items.” It’s a rather isolated measurement, as opposed to being able to compare it within and across categories. Also, the short time-frame during which the best sellers rank is calculated means that it’s an extremely small sample pool. Say you’ve got a very small sales rank number (i.e. as close to 1 as possible) — to assume it’s a hot seller may be incorrect, as the buyer, could simply be looking at something that’s been sold just a few seconds or minutes ago. Continue reading

Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar? Continue reading

The ultimate guide to high performing Amazon sponsored ad PPC campaigns

Simple instructions for creating a high performing Amazon Sponsored Ad Campaign, written by Grace Macatangay

You ever hear the saying “traffic is king”? We didn’t either, until Amazon banned incentivized reviews tied to Amazon sellers giving away free or heavily discounted products in exchange for reviews (which artificially increased traffic and sell-through velocity on your Amazon product listings). Now there is a new king in town, and that’s Amazon’s Sponsored Ad platform, which can drive significant traffic to your Amazon listings.

At first glance of Amazon Sponsored Ads seemed intimidating, but the traffic benefits to your Amazon product listings are insane. As Skubana said in this blog post, we’re now entering a pay-to-play Amazon environment in 2017 – you gotta pay, to make money on Amazon and that money is going back into Amazon’s pocket.

Here’s proof of what one of Skubana’s clients shared with us and what Sponsored Ads can do for you:

 The ultimate guide to high performing Amazon sponsored ad PPC campaigns

This Amazon seller generated $200,000 on spend of $35,0000 – meaning, for every $1 of sales generated, Amazon is getting roughly 17 cents. That’s a great deal, and will change depending on what category you sell in.

Let’s now get to gold nuggets of our guide—creating an Amazon Sponsored Ad campaign that works, drives traffic and most importantly, is profitable.  Even if you’re already using Amazon PPC to drive traffic and sales, you can benefit from some of these tips to increase relevance, find new keywords, and lower your ACOS.

We’re going to show you how this is done. Look no further:

The Basics: Why Use Amazon Sponsored Product Ads?
Amazon’s sponsored product ad platform is a tremendously powerful tool for Amazon sellers that is surprisingly underutilized, even by large Amazon retailersDespite that, it is a tool that you can use to increase your traffic and sales with only a small investment, while reaping other benefits that will in turn add value to your entire campaign.
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