Best-in-class systems working together to build a better business for you
As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet
While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.
The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar?Continue reading →
Your social media following is booming, you ads are getting great click through rates and your website traffic is at an all-time-high. So, why aren’t your sales increasing, too?
On average, 68.63%* of users abandon their cart before they complete their purchase. If over two thirds of your customers are leaving, it’s time to start fixing the issues. A lot of factors which cause shopping cart abandonment are really easy to fix and will help you to increase your sales in no time at all.
Tag, track and analyse
Every website is different, so it’s important to try and first find out where you’re going wrong. Using Google Tag Manager and Google Analytics, you can easily tag, track and analyse events and situations on your store. Make sure to check your product pages and checkout process, and look for drop off points and bounce rates.
Allow last minute cart changes on checkout Whether it’s a last minute decision or to rectify a mistake, it’s important to allow your customers the freedom to edit their cart all the way up to (and including) the checkout. Give the option of removing products and altering the quantity of products in their cart.
Whoever said email is dead must have worked for a social media platform. Email marketing, especially for e-commerce brands, is a critical component of a customer loyalty and overall marketing strategy.
And, these campaigns have been proven to be more effective than customer outreach or communication in other channels. Just check out the stats:
You are six times more likely to get a click-through from an email campaign than you are from a tweet.
Email subscribers are three times more likely to share your content via social media than visitors from other sources.
Email marketing drives more conversions than any other marketing channel, including search and social.
Of course, we aren’t talking about implementing just any email campaign. When it comes to scaling your business, you have little time to spare. Instead, the team over at Soundest (see graph above) has determined which email marketing campaigns produce the highest ROI for ecommerce brands. These are the emails you should be getting in place first, and hint: promotional emails aren’t the highest revenue drivers. Data confirms that the average revenue per promotional email is $0.02. Meanwhile birthday emails result in $0.07, welcome emails $0.18 and abandoned cart emails $5.64.
OK, so automated emails based on customer behavior or personalization produce the highest ROI. Guess what: They also take the least amount of time. This is because you only have to build them once.
Here are five ways to begin your automated email marketing campaigns and increase ROI through your email channel.
Build your business your way. Unify adjusts accordingly
I’m often asked how we’re able make so many marketplaces, platforms, and business systems all work together seamlessly. As you know, a lot of companies talk about integration but many of those fall short.
When I have an initial conversation with a potential integration partner, they usually ask about our API so they can figure out how to make it work with their platform. That’s when I tell them that we actually do all the building in order to integrate their platform into an already established workflow. Webgility's cup runneth over with #ecommerce #integrations. Here's why. #unify #sellbabysell Click To TweetWe’re not just opening up things and hoping the customer will figure out how to use our system from the outside—we control the integrity, we control the user experience, we control the entire workflow. What that really means is that we do the hard work to build the feature set that accommodates the needs of the e-commerce seller, not the needs of [insert your favorite platform or marketplace here]. Continue reading →
If you feel like most e-commerce business apps are not designed to work well with others in ecosystem, you’re right. It’s not in the interest of platforms and marketplaces to develop tools and applications that work with their competitors, but that doesn’t mean that their apps are bad, just limited.
Identify what areas of your business can really benefit from a tool. This can be as simple as asking yourself “What is the most inefficient or challenging part of my day?” If entering sales order data into QuickBooks, Xero, or NetSuite takes you forever or requires you to hire someone, there’s an automation app for that. If you find yourself overselling products and losing profits on messy fulfillment practices, there’s an inventory management app for that. If compliance is what keeps you up at night, there’s a sales tax tracking and validation app for that, too. Across the board the help is there when you need it, but it’s up to you to know what you need.Continue reading →