New! Enhanced Unify integration with Xero

New! Enhanced Unify integration with XeroNew Unify integration simplifies sync with leading solutions from ShipStation, ShippingEasy, Skubana, and SkuVault

Today we announced an enhanced integration with cloud accounting software company Xero (NZX: XRO, ASX: XRO) that makes syncing of financials, inventory, and shipping data with leading systems easier than ever.

The upgraded integration enables sellers to sync data between Xero and shipping apps such as ShipStation and ShippingEasy, quickly track revenue across sales channels, and record expenses and fees from marketplaces such as Amazon and eBay simply and accurately. In addition, new features allow sellers to better utilize the power of Xero’s built-in inventory capabilities by syncing price and quantity with online channels, and automatically building their inventory list in Xero from their sales channel data. Also with the new integration, sellers can keep up to date on vendor purchase orders when using advanced inventory tools such as Skubana or SkuVault. Continue reading

Hidden Costs of Omnichannel that Impact Independent Sellers

Hidden Costs of Omnichannel that Impact Independent SellersNew research identifies and solves the major problems limiting the effective use of omnichannel selling

We’ve joined forces with Retail Systems Research (RSR), the only research company run by retailers for retailers, to unveil new research that identifies and solves the major problems limiting independent retailers’ effective use of omnichannel selling. The report, “Three Hidden Costs of Omnichannel that Impact the Independent Retailer,” is available for free download. We’re also looking forward to hosting a free webinar with the author of the report and RSR managing partner Nikki Baird on Thursday, March 2, at 11:00 a.m. PT. Register now.

Baird told us, “One of the biggest obstacles of being a small, independent retailer is that you have all of the challenges of big retailers, but none of the resources they have to tackle these challenges. Omnichannel—the act of serving customers holistically across multiple touch points—is no different. New #retail #research identifies and solves the hidden costs of #omnichannel selling Click To TweetConsumers don’t care if the retailer is big or small. They just want to shop how, when, and where they want, in an interaction with a retailer or brand that is seamless and consistent. In this new research, we identify the top hindrances for independent retailers and offer practical solutions that will empower them to make the most of the omnichannel selling environment.”

This new report tackles key issues facing independent retailers including:

  • Inaccurate product availability: Small retailers struggle to “see” their inventory. Indeed, RSR found that only 8% of respondents with $250M or less of revenue can see inventory levels across their business, and can promise with confidence that they can sell an item to consumers across multiple selling channels.

Continue reading

Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar? Continue reading

How to scale internationally with no warehouse footprint

How to scale internationally with no warehouse footprintGrowth is great for business, it means more opportunities, more partnerships, and more more sales

Due to complicated logistics, expansion is also one of the biggest risks of online businesses. For e-commerce stores looking to expand, international markets are prime opportunities. Countries like Germany and Brazil also have some of the fastest growing markets in the world, which makes them a tempting target for expansion. Buyers in certain countries may also be unable to source American products locally, and turn to international sellers to fill their needs. If your brand manufactures a unique product, there may be more international demand than you expected.

International markets are exciting and full of potential, but they also present expenses that could make or break your profits. The largest of those is international logistics; Warehousing, shipping, customs, and other costs. You can overcome these expenses by making smart choices for logistics partners, shipping solutions, and scaling at a reasonable pace. Many e-commerce businesses can scale internationally with no warehouse footprint, and greatly reduce the costs and risks of expanding into a new market. Without warehousing costs, even small businesses could successfully expand into new markets without the traditional risks.

Research your opportunities
Analytics: The first step into expanding is to ascertain demand in your new target markets. It doesn’t matter how affordable the logistics are if there’s no demand. It is crucial that you spend a significant amount of time in market research before expanding into any new channel. This is doubly true for international sales, which present more risks than moving to a new sales channel or selling in another state. If you want to succeed, take the time to identify your market demand, marketing opportunities, your target audience, potential consumers, and your international channels and opportunities. Read more

It’s Unify for Skubana!

Unify for SkubanaNew integration enables e-commerce Sellers on growth, not toil over low-value tasks

Heads up high-volume sellers! We’ve officially teamed up with Skubana, the leader in multi-channel operations management—introducing Unify for Skubana, the first solution that frees high-volume multi-marketplace sellers (including Amazon, Jet, Shopify, Walmart, and more) from the hassles of everyday operational management.#Unify for @Skubana syncs high-volume sales data from stores and marketplaces into accounting. Click To Tweet Unify for Skubana syncs sales data, inventory, purchase orders, shipping fees, and marketplace fees directly to your QuickBooks or Xero. In short, this important integration takes care of low-value tasks and accounting minutiae so online merchants can focus on growing their business.

Unify for Skubana syncs high-volume e-commerce sales data from any shopping cart or marketplace, as well as inventory data from Skubana, into accounting. By automating order data and fees into accounting while keeping inventory counts up to date, Unify for Skubana saves customers time and hassle so they can focus on accelerating the growth of their business rather than toiling over data entry.

Take it from Chad Rubin, CEO of Skubana: “Webgility has made tremendous strides in simplifying e-commerce operations, and we are pleased to bring inventory management into the overall Unify solution. Unify for Skubana will empower online stores to grow their customers, inventory, and sales channels without adding anything but profits to their bottom line.”

There are three main features of the new Unify integration for Skubana:

  • Accounting Automation: Unify for Skubana takes care of a company’s entire bookkeeping needs. The solution allows sellers to automatically schedule and post online sales data from any channel or Skubana directly into QuickBooks or Xero with no manual data entry. Users can also add a connection to their high-volume Amazon or eBay accounts and reconcile their accounting by recording all fees and expenses. With Unify for Skubana, accounting is always up-to-date and accurate.  
  • Inventory Sync: Unify for Skubana takes inventory control and management to the next level by combining the power of Skubana with the detail and flexibility of Unify. Users can sync their Skubana purchase orders and sales to the accounting system of their choice to track inventory depletion while also staying on top of stock replenishment.  
  • Multi-channel Selling: Unify for Skubana helps companies easily grow their business by experimenting with marketplaces like Amazon and any shopping cart. By connecting their entire multi-channel business with Unify for Skubana, online sellers can ensure their accounting is accurate, timely, and organized, even while they grow.

We’re committed to bringing simple management solutions to today’s complicated, multi-channel e-commerce businesses. By partnering with Skubana, we have made it possible for online sellers to not just manage multi-channel sales but embrace them as a powerful growth strategy—with no additional worries or operational woes. We’re excited to watch our joint customers grow their businesses substantially in the year to come.

For more information or a free trial of Unify for Skubana please visit http://skubana.webgility.com/.