Unify Product Updates

Unify Product UpdatesIt’s been a busy time at Webgility as we’ve upgraded both Unify cloud and desktop offerings. To enable businesses to be sustainable, profitable, and scalable, we’ve strengthened our products with these additional features.

Unify Enterprise Edition

Unify

  • New integration! Walmart Marketplace has been added as a new sales channel (currently in Beta). If you’re interested in joining our Walmart Marketplace Beta program, click here.
  • Xero (you asked for it…)
    • ShipStation and ShippingEasy now sync to Xero.
    • eBay and Amazon fees now sync to Xero.
    • SkuVault and Skubana users can now sync vendor purchase orders in Xero.
  • Analytics
    • Wondering which item generates the biggest profit? We got this. You can now see the per-unit profit on an item as well as the total gross profit for that item over time.
    • Users can now see a graph showing the average profit on orders over the last 30 days for each sales channel. Profits recalculate daily, allowing users to identify early trends and understand the impact of discounts, advertising, and special offers.
    • You’ll never oversell again. You now have access to a new chart that shows how many days until an item will be out of stock.
    • SKU and product name can now be toggled as the Unique ID in any of the graphs or reports that utilize inventory information.
    • Go beyond general profit margins and understand through one of our unique analytics, which of your products generates the largest portion of your company’s overall profit. Investigate how this changes over time.

In addition to these notable upgrades, we’ve also given some attention to several usability features our customers have requested, such as consolidated syncing of bundled items, a preference screen, and a preview option for QuickBooks Online, to name just a few. Thank you for your feedback and please keep it coming. Your input improves the product.

Welcome Frederick Ball and Jeff Langston!

Experts from Marketo and Intuit  join the Board of Advisors of our rapidly growing company

Today we strengthened our advisory board with the addition of two industry gurus: Frederick Ball, a recognized business leader with more than 25 years of financial management experience, and Jeff Langston, a senior executive engineering leader with a passion for delivering innovative products through durable technology. As you know, we’re growing rapidly, in terms of both our customer base and our technology. This is why Fred’s business acumen and Jeff’s product leadership will be invaluable to Webgility as we continue our mission to calm the chaos for online sellers and make e-commerce operations as simple and powerful as possible.

Frederick BallFrederick Ball recently served as the chief financial officer of Marketo, a leading provider of a cloud-based enterprise marketing platform which he helped take public. Prior to Marketo, Fred was the chief financial officer for a number of public and private technology companies, including Webroot Software, BigBand Networks, and Borland Software. Fred is also on the board of directors at ESI(ESIO), Advanced Energy (AEIS), SendGrid, and Engagio. Fred recently shared: “Webgility’s new Virtual ERP is leading the way in bringing order, efficiency, and scale to today’s chaotic workflows. I know from my years working with small businesses at Marketo just how real the problem is that Webgility has finally solved. I look forward to helping the company continue to innovate e-commerce operations.” We couldn’t agree more, Fred.

Jeff Langsto Jeff Langstonn is an executive engineering leader with a passion for delivering innovative products through durable technology. From tech startups to leading a 1000+ person global engineering organization, he has a proven track record leading winning software teams. As Senior Vice President of Product Development for Intuit’s Small Business Group, Jeff was responsible for the development and technical operation of the QuickBooks product line and third-party developer platform. Previously, he was Chief Technology Officer and Vice President of Engineering at Tempo Payments Inc. Jeff attended Stanford University, where he earned a MS in Mechanical Engineering with specialization in Smart Product Design, and a BS in Mechanical Engineering. Currently, Jeff is advising startups and coding independently. Jeff also shared his enthusiasm for the Webgility mission: “Webgility is poised to change e-commerce as we know it. The company’s growth trajectory is remarkable; I’m very excited to work with this talented team as they focus on solving important e-commerce related problems to help small businesses succeed.”

Welcome aboard Jeff and Fred, we’re so happy to have you as part of our team.

Hiring Oxymorons

Hiring OxymoronsFour essential character conflicts to look for in customer support employees, and the one single quality they all must possess

I’ve been in the management and customer service business for longer than I care to admit, but as the decades have rolled by, I’ve learned a thing or two about what to look for when hiring and training a stellar customer success team. And at the risk of offending sensitive ears, I think it’s worth stripping off the candy coating of HR for a minute to lay out the bare necessities required of anyone who represents your company to your customers. Too often in writing job descriptions and interviewing candidates, we focus on ascending progression of job titles, tech-dependent skill sets, and required degrees and certifications. Instead, look for customer success representatives with qualities that are unique to the human experience. To create a customer service team that performs at the highest level, learn to look for these four character conflicts.  Hiring Oxymorons: 4 character conflicts to look for in customer support employees #HR #HumanResources… Click To Tweet

Driven by results, but also enjoys the process
Results-driven employees can be a dream to manage, but not without the discipline and patience that’s often required when learning about a customer’s issues. Sure, it’s great to be able to check a box and provide support for a customer in minutes. But in many business, especially in the world of SaaS, it’s often necessary to approach customer issues with a set standard for process of elimination and a structured diligence. Many people find this infuriating. Ideally, you hire folks who can’t help but mull over clients’ cases after hours, despite the fact that you’re not paying them to do so. When interviewing, ask about a time when they had trouble solving a problem and ask about their approach, how long it took, if they felt like giving up, and whether or not they sought help. If this Sherlock Holmes quality is in their nature, they’ll probably have a few examples to share and likely report fairly specific details of their problem-solving process as well as deep satisfaction at finding a solution to the problem. Continue reading

Your Guide to Amazon’s Best Sellers Rank

Your Guide to Amazon’s Best Sellers RankUnderstanding how it works
Also known as ‘sales rank,’ Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for a whole hour. Here’s an example showing the best sellers rank on Amazon for Joe Wick’s book, Lean in 15, which is currently ranked at number 12.@Amazon’s Best Sellers Rank. What you need to know about this mysterious number. @RepricerExpress Click To Tweetlean-15-bsr

What does it really mean?
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items.” It’s a rather isolated measurement, as opposed to being able to compare it within and across categories. Also, the short time-frame during which the best sellers rank is calculated means that it’s an extremely small sample pool. Say you’ve got a very small sales rank number (i.e. as close to 1 as possible) — to assume it’s a hot seller may be incorrect, as the buyer, could simply be looking at something that’s been sold just a few seconds or minutes ago. Continue reading

See you at Bronto Summit and Pitney Bowes Retail (R)evolution™

See you at Bronto Summit and Pitney Bowes Retail (R)evolution™Join us to learn how to Build a Simple, Smart, Scalable Online Retail Tech Stack

We’re thrilled to announce that we’ll be sponsoring and exhibiting at Bronto Summit, the leading commerce marketing event, to be held April 24-27 in Las Vegas. And if you’re in the Florida area, our Vice President of Marketing and Partnerships Christina Del Villar will be attending the Pitney Bowes Retail (R)evolution™ in Orlando April 24-26. To meet with sales at Bronto Summit, please contact sales@webgility.com. For all media inquiries and to meet with Christina Del Villar in Orlando, please contact Eileen Conway at eileen@zealotcommunications.com.

At Bronto Summit, in addition to a partner luncheon, we’ll be demonstrating how to build a simple, smart, and scalable tech stack in Booth 13 of the Commerce Cafe. Of course you’re all invited to stop by and enter their “Guess the LEGOs” game for a chance to win an Amazon Echo. All entrants will be awarded with a bag of LEGOs, and a winner will be chosen daily.

As you may know, an e-commerce tech stack is an antidote to the “app fatigue” plaguing merchants today. Our Unify software is the anchor of an efficient tech stack, integrating with best-of-breed online retail solutions—bringing seamless automation, order, and scale to otherwise chaotic workflows and business operations. What’s more, Unify provides all the business intelligence, financial insight, and operational stamina of a larger, complex, and costlier integrated system. Unify and an e-commerce tech stack empower online retailers to focus on their passion rather than their operations.

To be successful, e-commerce companies need more than a great product—they need to scale easily and streamline operations. With our essential technology stack, online retailers can focus on their business aspirations rather than operational headaches. We look forward to showing everyone the future of e-commerce at these key events. See you there!