What does it really mean? What many buyers get confused about is what exactly the sales rank signifies. While it does speak to, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items.” It’s a rather isolated measurement, as opposed to being able to compare it within and across categories. Also, the short time-frame during which the best sellers rank is calculated means that it’s an extremely small sample pool. Say you’ve got a very small sales rank number (i.e. as close to 1 as possible) — to assume it’s a hot seller may be incorrect, as the buyer, could simply be looking at something that’s been sold just a few seconds or minutes ago. Continue reading →
Join us to learn how to Build a Simple, Smart, Scalable Online Retail Tech Stack
We’re thrilled to announce that we’ll be sponsoring and exhibiting at Bronto Summit, the leading commerce marketing event, to be held April 24-27 in Las Vegas. And if you’re in the Florida area, our Vice President of Marketing and Partnerships Christina Del Villar will be attending the Pitney Bowes Retail (R)evolution™ in Orlando April 24-26. To meet with sales at Bronto Summit, please contact email@example.com. For all media inquiries and to meet with Christina Del Villar in Orlando, please contact Eileen Conway at firstname.lastname@example.org.
At Bronto Summit, in addition to a partner luncheon, we’ll be demonstrating how to build a simple, smart, and scalable tech stack in Booth 13 of the Commerce Cafe. Of course you’re all invited to stop by and enter their “Guess the LEGOs” game for a chance to win an Amazon Echo. All entrants will be awarded with a bag of LEGOs, and a winner will be chosen daily.
As you may know, an e-commerce tech stack is an antidote to the “app fatigue” plaguing merchants today. Our Unify software is the anchor of an efficient tech stack, integrating with best-of-breed online retail solutions—bringing seamless automation, order, and scale to otherwise chaotic workflows and business operations. What’s more, Unify provides all the business intelligence, financial insight, and operational stamina of a larger, complex, and costlier integrated system. Unify and an e-commerce tech stack empower online retailers to focus on their passion rather than their operations.
To be successful, e-commerce companies need more than a great product—they need to scale easily and streamline operations. With our essential technology stack, online retailers can focus on their business aspirations rather than operational headaches. We look forward to showing everyone the future of e-commerce at these key events. See you there!
In this post, Shopify has graciously compiled the ultimate list of resources to source free images for your website. Whether you want free stock images for your blog, to download, or for commercial use—you’ll find them here. Take a look, and enjoy!
Written for Bronto Software by Greg Zakowicz, Senior Commerce Marketing Analyst
It’s a fact. Someone will unsubscribe every time you send a batch promotional email. And while we all hate to see our subscribers go, wouldn’t you be open to a higher unsubscribe rate if it meant increasing your revenue? How you view your unsubscribes not only affects your email strategy and its revenue potential, but it also influences improvements you should make to your automated messages and your yearly list growth goals. Let’s discuss. Great advice from @Bronto on Why an Email Unsubscribe Can Be a Good Thing #Unify Click To Tweet
People unsubscribe for a variety of reasons. The most common include receiving too many emails and irrelevant content. Often, the “too many” threshold is actually determined by the proportion of irrelevant content, those situations when the content is meaningless to the reader or fails to change from one message to the next. I know of retailers who send every day, or even multiple times daily, whose unsubscribe rate is no different than the retailer sending only a few times each week. While there may be an opportunity to drive additional revenue by increasing sends, we need to recognize the full impact of those sends on a subscriber database.
At what point do the inevitable unsubscribes begin to hurt your bottom line? Determining the cost of the unsubscribe is an important step to answering that question. Knowing the cost can help you optimize your sending strategy throughout the year, particularly when planning for periods of increased sending, such as the holiday season. Read more
Returns get a lot of coverage in the e-commerce stats world, as they should. Sellers large and small typically have a returns process in place, however many sellers can benefit from improving certain aspects of their returns process, leading to more loyal customers and long-term revenue benefits.
Online buyers return at a rate of 30% compared to retail’s 8% (source: Invesp infographic). While this may seem alarming, many web-only retailers can have extremely low return rates as a majority of returns in the industry are concentrated around apparel sales. Logically, this trend makes sense. As online shoppers can’t try on the clothes first, they can’t be sure the items will fit which can lead to a return. Despite the compelling stats for apparel, all e-commerce merchants should consider an easy return policy. Nailing returns has great benefits like increasing customer loyalty and shopping experience satisfaction. Huge online retailers like Zappos built their entire business on fast shipping and easy returns. In this post we’ll go over a few ways to boost your entire returns process to reap these benefits.5 ways to improve #ecommerce returns by @ShippingEasy (hint: automation is one of them)… Click To Tweet
1. Make sure your orders are accurate This may sound simple, but many returns are not because customers don’t actually want what they ordered, but because they received the wrong order entirely. This is actually fairly common in the e-commerce world – customers will often receive an incomplete order, the wrong order, or merchandise from a website they’ve never visited (due to recipient address errors). To ensure that orders fulfilled are accurate and go to the correct destination, I suggest removing the capacity for manual errors by automating as much of the shipping process as you can through integrated shipping software. Software enables you to pull in orders as the customers entered them, validate addresses, generate pick lists to guarantee you’re grabbing the right item from your inventory, and generate packing slips to double check the order has everything inside the box.
2. Have a solid return/refund policy on your website Clarify specifically which items you only offer partial refunds to or don’t offer refunds at all. A personal tip: If you don’t offer a refund on a specific item, give an explanation to shoppers why you don’t. The extra effort to explain the restricted policy goes a long way. When creating a return policy, it’s easiest to find a tool that can build your policy for you (like Shopify’s free return policy generator – which doesn’t require a Shopify login). These tools will build a working return policy based on parameters you enter. You’ll receive the groundwork for your perfect return policy which you and then edit further to more closely match your product offerings. This article from TermsFeed goes over many qualities that make a good returns policy and how having one can positively affect your sales. These qualities include: set a lengthy returns period to account for restocking and refunding, offer free returns, look at why items are being returned in an effort to fix it, and more.