Understanding how it works
Also known as ‘sales rank,’ Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for a whole hour. Here’s an example showing the best sellers rank on Amazon for Joe Wick’s book, Lean in 15, which is currently ranked at number 12.
What does it really mean?
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items.” It’s a rather isolated measurement, as opposed to being able to compare it within and across categories. Also, the short time-frame during which the best sellers rank is calculated means that it’s an extremely small sample pool. Say you’ve got a very small sales rank number (i.e. as close to 1 as possible) — to assume it’s a hot seller may be incorrect, as the buyer, could simply be looking at something that’s been sold just a few seconds or minutes ago. Continue reading
Join us to learn how to Build a Simple, Smart, Scalable Online Retail Tech Stack
We’re thrilled to announce that we’ll be sponsoring and exhibiting at Bronto Summit, the leading commerce marketing event, to be held April 24-27 in Las Vegas. And if you’re in the Florida area, our Vice President of Marketing and Partnerships Christina Del Villar will be attending the Pitney Bowes Retail (R)evolution™ in Orlando April 24-26. To meet with sales at Bronto Summit, please contact email@example.com. For all media inquiries and to meet with Christina Del Villar in Orlando, please contact Eileen Conway at firstname.lastname@example.org.
At Bronto Summit, in addition to a partner luncheon, we’ll be demonstrating how to build a simple, smart, and scalable tech stack in Booth 13 of the Commerce Cafe. Of course you’re all invited to stop by and enter their “Guess the LEGOs” game for a chance to win an Amazon Echo. All entrants will be awarded with a bag of LEGOs, and a winner will be chosen daily.
As you may know, an e-commerce tech stack is an antidote to the “app fatigue” plaguing merchants today. Our Unify software is the anchor of an efficient tech stack, integrating with best-of-breed online retail solutions—bringing seamless automation, order, and scale to otherwise chaotic workflows and business operations. What’s more, Unify provides all the business intelligence, financial insight, and operational stamina of a larger, complex, and costlier integrated system. Unify and an e-commerce tech stack empower online retailers to focus on their passion rather than their operations.
To be successful, e-commerce companies need more than a great product—they need to scale easily and streamline operations. With our essential technology stack, online retailers can focus on their business aspirations rather than operational headaches. We look forward to showing everyone the future of e-commerce at these key events. See you there!
Written by Tucker Schreiber for Shopify
We know your pain. You’re looking for free images for your website. You’ve looked far and wide for gorgeous, free images to use online, but keep running into cheesy pictures of people laughing at their salad. The good news is there are ton of different free and paid images for commercial use available online if you just know where to look.
In this post, Shopify has graciously compiled the ultimate list of resources to source free images for your website. Whether you want free stock images for your blog, to download, or for commercial use—you’ll find them here. Take a look, and enjoy!
Written for Bronto Software by Greg Zakowicz, Senior Commerce Marketing Analyst
It’s a fact. Someone will unsubscribe every time you send a batch promotional email. And while we all hate to see our subscribers go, wouldn’t you be open to a higher unsubscribe rate if it meant increasing your revenue? How you view your unsubscribes not only affects your email strategy and its revenue potential, but it also influences improvements you should make to your automated messages and your yearly list growth goals. Let’s discuss.
People unsubscribe for a variety of reasons. The most common include receiving too many emails and irrelevant content. Often, the “too many” threshold is actually determined by the proportion of irrelevant content, those situations when the content is meaningless to the reader or fails to change from one message to the next. I know of retailers who send every day, or even multiple times daily, whose unsubscribe rate is no different than the retailer sending only a few times each week. While there may be an opportunity to drive additional revenue by increasing sends, we need to recognize the full impact of those sends on a subscriber database.
At what point do the inevitable unsubscribes begin to hurt your bottom line? Determining the cost of the unsubscribe is an important step to answering that question. Knowing the cost can help you optimize your sending strategy throughout the year, particularly when planning for periods of increased sending, such as the holiday season. Read more
Guess what? We’re going to Bronto Summit on April 24. Shoot us a note an let’s meet up in person: email@example.com. Better yet, register now for our upcoming webinar with Bronto on April 11: How to Build a Better e-Commerce Email Campaign.