A solid case for automation and the cloud, written by
When I poll accountants as to what they do all day they tell me that circa 80% of their day is spent “checking and processing” data. That’s a lot of time (revenue) checking and processing! However, technology exists today that commoditizes compliance.
The global Accounting profession has revenues of approximately $500 billion. It employs nearly 6 million people and more than 80% of the revenue is made up of tax, compliance, and audit services. The revenue is mainly historical-based “redundant data” services.
Why So Much Checking and Processing?
The reason there is so much checking and processing going on is that there are humans and inefficient systems involved. Humans at your client site using archaic systems like hard drive accounting systems, spreadsheets, paper, and scanned documents. The humans are not accountants so they make mistakes, like entering the wrong number in the wrong box.
Because of this, when the client information comes to you, the first thing you do is check it. And check it. And check it. And check it some more. Then you process it. And process it. And process it. I’m exhausted just thinking about all these inefficiencies!
How this neglected and abused role is really the secret savior of modern business
Looking around at job boards, I see two trends in the area of user research:
- More businesses are hiring for this role and skillset
- Most companies fill this position later in their lifecycle
We live in a world where user research must be a priority and appear earlier both in a company’s lifecycle and in a product’s lifecycle. Very similar to other tacit roles like product management and UX design, companies assume that the skill or function gaps of the position are being covered with overlapping roles from other departments. Take Product Management, for example. Before a company hires their first Product Manager, they assume the engineering, marketing, and executive teams are performing all the core Product Management functions. Somehow, this disparate group is expected to handle the wide ranging functions of a Product Manager, but it often falls short to the detriment of the entire company.
Most of us know the unfortunate reality of using a product that was designed with user experience as an afterthought—it’s just no good. But that’s exactly what results when a designer gets their first crack at improving the experience only when the product is in the final stages of engineering instead of when it’s in first-draft or just a fledgling idea. Of course the product will be lackluster, even after the designer wages a harrowing yet futile battle to make it useable and beautiful. Continue reading
5 quick wins for a successful holiday season
By now, your holiday marketing plan is likely up and running, but with competition at an all-time high, consider a few of these effective strategies from Bronto‘s industry partners to give your efforts an extra boost.
Use Your Post-Purchase Data
Make it as easy as possible for your existing customers to come back and purchase again,” says Robert J. Moore, Head of Magento Analytics. “More than any other prospective customers, you know who these people are and what they like, such as product types, price points, and even what time of day they shop. Use this data to create special promotions and announcements that cost you very little to deliver but can have a major impact on your sales.”
Target Lapsed Customers
“The holidays are the best time to target your lapsed customers,” says AgilOne’s Laura Corbalis. “Identify everyone who hasn’t bought from you in over a year, and send them a holiday-focused ‘We miss you!’ message with a special deal. These customers are familiar with your brand, so sending them something that beckons them back can be a very quick win.”
It’s go time!
November is already here, which means two of this biggest shopping days of the year are quickly approaching: Black Friday and Cyber Monday. Now’s the time to take your planning from September and October and put it all into action. This month, focus on launching some key campaigns to prepare your customers for the holiday season and get them to your checkout!
Read on for more tips about the campaigns that will make the most out of your holiday shoppers. Continue reading