BigCommerce explains how to acquire, convert, and bring people back to your site
The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different––bringing along with them various life experiences and points of view that alter the way your site and products look to them.
It is why it is so crucial for you to determine your buyer personas. You won’t just have one. What makes them tick? Why do they do what they do? What are their hidden or unconscious motivations? Dr. Robert Cialdini laid out six psychological triggers that can be used to increase sales on your site––one of which being a “liking” factor. People like to buy things from people they like––and most people like other people who remind them of themselves.
Want to increase your sales? Build out a website that reflects back to your buyers the personas they identify with. That’s step number one. But it isn’t the only step. Once you get a site up and live, you’ll must understand:
Whoever said email is dead must have worked for a social media platform. Email marketing, especially for e-commerce brands, is a critical component of a customer loyalty and overall marketing strategy.
And, these campaigns have been proven to be more effective than customer outreach or communication in other channels. Just check out the stats:
You are six times more likely to get a click-through from an email campaign than you are from a tweet.
Email subscribers are three times more likely to share your content via social media than visitors from other sources.
Email marketing drives more conversions than any other marketing channel, including search and social.
Of course, we aren’t talking about implementing just any email campaign. When it comes to scaling your business, you have little time to spare. Instead, the team over at Soundest (see graph above) has determined which email marketing campaigns produce the highest ROI for ecommerce brands. These are the emails you should be getting in place first, and hint: promotional emails aren’t the highest revenue drivers. Data confirms that the average revenue per promotional email is $0.02. Meanwhile birthday emails result in $0.07, welcome emails $0.18 and abandoned cart emails $5.64.
OK, so automated emails based on customer behavior or personalization produce the highest ROI. Guess what: They also take the least amount of time. This is because you only have to build them once.
Here are five ways to begin your automated email marketing campaigns and increase ROI through your email channel.
The world of online selling is full of folks who thought it would be the easier, softer way to run a business. The unspoken fantasy sounds something like “I’ll work in my pajamas at home, click a few buttons, get a PayPal account, build a website in five minutes, and the money will start rolling in.” And it’s true, it’s easy to start selling online. In the past five years alone, the friction of starting an online business has been reduced to almost nothing. For example, it used to take up to a month to open a merchant account and now you can get a merchant account instantly from PayPal or Stripe. When a #seller sets up their systems properly, their business survives. #ecommerce #unify Click To Tweet
Because e-commerce set-up is easier than ever, there’s more competition than ever. This is why it usually doesn’t take long for new sellers to realize their real challenges—keeping their business and increasing profits. The good news is that succeeding in e-commerce doesn’t have to be so difficult. If online retailers take the time to properly set-up their systems in the beginning, far more businesses owners will be happy and more businesses will survive. In an industry where the ultimate goal is sustainable growth, this is my checklist for success… Read the rest of the article on Internet Retailer
Build your business your way. Unify adjusts accordingly
I’m often asked how we’re able make so many marketplaces, platforms, and business systems all work together seamlessly. As you know, a lot of companies talk about integration but many of those fall short.
When I have an initial conversation with a potential integration partner, they usually ask about our API so they can figure out how to make it work with their platform. That’s when I tell them that we actually do all the building in order to integrate their platform into an already established workflow. Webgility's cup runneth over with #ecommerce #integrations. Here's why. #unify #sellbabysell Click To TweetWe’re not just opening up things and hoping the customer will figure out how to use our system from the outside—we control the integrity, we control the user experience, we control the entire workflow. What that really means is that we do the hard work to build the feature set that accommodates the needs of the e-commerce seller, not the needs of [insert your favorite platform or marketplace here]. Continue reading →
I say, yes, sell on marketplaces, like Amazon or eBay, and here’s why. Everyone should experiment with this sales model because there’s lots to learn from it, but it shouldn’t be the only strategy. Everyone knows it’s not wise to build a house on land that’s owned by someone else. Also, it’s good to diversify. So, if you’re going to build an e-commerce business and all of your sales are driven by a single marketplace, don’t be surprised if, in a few years, the rules of the game change and you no longer can sell on that channel. Or don’t be caught off guard when the terms change or the fees go up. Be smart. Absolutely, sell on a marketplace or multiple marketplaces, but learn from the experience and from the fierce competition. From there, take the necessary steps to grow your business and grab your own piece of e-commerce property by developing your own online store. Read more about selling smart online.