Too sexy for your software?

Are you too sexy for your software?Why e-commerce businesses should opt for smart instead

In my 15 years of creating software for e-commerce businesses, I’ve seen the industry change a great deal. Lately, I view most e-commerce software falling into one of two distinct categories — sexy and unsexy. Inevitably, the flashy side of selling seduces transfixed business owners toward tools they must have to “attract” customers, such as beautiful websites, custom-fit applications, artificial intelligence, trending social media apps, marketing automation, and the like. Because owners are convinced they need all this customer-facing software in order to sell online, they put tremendous business resources toward the sexy.Why #online businesses should shun sexy software until they've mastered smarter systems @ParagMamnani Click To Tweet

But here’s the rub: The unsexy, “boring” side of the business is what owners actually use to run the company. In fact, without it, they are sure to fail. Among dozens of other important tasks, this is the software that allows them to Continue reading

It’s Unify for Skubana!

Unify for SkubanaNew integration enables e-commerce Sellers on growth, not toil over low-value tasks

Heads up high-volume sellers! We’ve officially teamed up with Skubana, the leader in multi-channel operations management—introducing Unify for Skubana, the first solution that frees high-volume multi-marketplace sellers (including Amazon, Jet, Shopify, Walmart, and more) from the hassles of everyday operational management.#Unify for @Skubana syncs high-volume sales data from stores and marketplaces into accounting. Click To Tweet Unify for Skubana syncs sales data, inventory, purchase orders, shipping fees, and marketplace fees directly to your QuickBooks or Xero. In short, this important integration takes care of low-value tasks and accounting minutiae so online merchants can focus on growing their business.

Unify for Skubana syncs high-volume e-commerce sales data from any shopping cart or marketplace, as well as inventory data from Skubana, into accounting. By automating order data and fees into accounting while keeping inventory counts up to date, Unify for Skubana saves customers time and hassle so they can focus on accelerating the growth of their business rather than toiling over data entry.

Take it from Chad Rubin, CEO of Skubana: “Webgility has made tremendous strides in simplifying e-commerce operations, and we are pleased to bring inventory management into the overall Unify solution. Unify for Skubana will empower online stores to grow their customers, inventory, and sales channels without adding anything but profits to their bottom line.”

There are three main features of the new Unify integration for Skubana:

  • Accounting Automation: Unify for Skubana takes care of a company’s entire bookkeeping needs. The solution allows sellers to automatically schedule and post online sales data from any channel or Skubana directly into QuickBooks or Xero with no manual data entry. Users can also add a connection to their high-volume Amazon or eBay accounts and reconcile their accounting by recording all fees and expenses. With Unify for Skubana, accounting is always up-to-date and accurate.  
  • Inventory Sync: Unify for Skubana takes inventory control and management to the next level by combining the power of Skubana with the detail and flexibility of Unify. Users can sync their Skubana purchase orders and sales to the accounting system of their choice to track inventory depletion while also staying on top of stock replenishment.  
  • Multi-channel Selling: Unify for Skubana helps companies easily grow their business by experimenting with marketplaces like Amazon and any shopping cart. By connecting their entire multi-channel business with Unify for Skubana, online sellers can ensure their accounting is accurate, timely, and organized, even while they grow.

We’re committed to bringing simple management solutions to today’s complicated, multi-channel e-commerce businesses. By partnering with Skubana, we have made it possible for online sellers to not just manage multi-channel sales but embrace them as a powerful growth strategy—with no additional worries or operational woes. We’re excited to watch our joint customers grow their businesses substantially in the year to come.

For more information or a free trial of Unify for Skubana please visit http://skubana.webgility.com/.

The ultimate guide to high performing Amazon sponsored ad PPC campaigns

Simple instructions for creating a high performing Amazon Sponsored Ad Campaign, written by Grace Macatangay

You ever hear the saying “traffic is king”? We didn’t either, until Amazon banned incentivized reviews tied to Amazon sellers giving away free or heavily discounted products in exchange for reviews (which artificially increased traffic and sell-through velocity on your Amazon product listings). Now there is a new king in town, and that’s Amazon’s Sponsored Ad platform, which can drive significant traffic to your Amazon listings.

At first glance of Amazon Sponsored Ads seemed intimidating, but the traffic benefits to your Amazon product listings are insane. As Skubana said in this blog post, we’re now entering a pay-to-play Amazon environment in 2017 – you gotta pay, to make money on Amazon and that money is going back into Amazon’s pocket.

Here’s proof of what one of Skubana’s clients shared with us and what Sponsored Ads can do for you:

 The ultimate guide to high performing Amazon sponsored ad PPC campaigns

This Amazon seller generated $200,000 on spend of $35,0000 – meaning, for every $1 of sales generated, Amazon is getting roughly 17 cents. That’s a great deal, and will change depending on what category you sell in.

Let’s now get to gold nuggets of our guide—creating an Amazon Sponsored Ad campaign that works, drives traffic and most importantly, is profitable.  Even if you’re already using Amazon PPC to drive traffic and sales, you can benefit from some of these tips to increase relevance, find new keywords, and lower your ACOS.

We’re going to show you how this is done. Look no further:

The Basics: Why Use Amazon Sponsored Product Ads?
Amazon’s sponsored product ad platform is a tremendously powerful tool for Amazon sellers that is surprisingly underutilized, even by large Amazon retailersDespite that, it is a tool that you can use to increase your traffic and sales with only a small investment, while reaping other benefits that will in turn add value to your entire campaign.
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How to compete with Amazon

IAmazon e-commerce SMBdentifying and capitalizing on Goliath’s weak spots

It’s a classic David versus Goliath story. In 2015 alone Amazon raked in net sales of $107 billion and swallowed up 72% of online users in the U.S., making it both the Goliath we love to hate and the price leader we love to shop. But online retailers often wonder, Am I fighting a losing battle trying to compete with the monster of all monsters? Isn’t Amazon going to eat me alive anyway? I say it’s all in the approach. For those with the smarts, creativity, and fortitude, there are a few ways to save your e-tail village from Goliath and run a thriving e-commerce business. In any battle, it’s best to start with an understanding of your opponent’s strengths and weaknesses. Let’s start with the strengths.Smart strategies for #ecommerce #SMBs to battle @Amazon and live to see the profits. #Unify Click To Tweet

Amazon’s strengths
Captain Obvious would tell us that one of Amazon’s strengths is its massive catalogue of products. Like any business that wants to launch into a new category in a business, Amazon does their market research—and they’ve got some of the brightest people on the planet working for them. These folks are able to identify new and existing markets that have room for opportunity on price optimization. Five years ago, they weren’t selling a ton of custom apparel items and then they started to encroach in that market. Ten years ago they were not selling a lot of golf equipment, but then they figured out how to optimize their catalogue. Take batteries, for example. Amazon recognized that the category of batteries had been dominated by Duracell and Eveready for a very long time. By sheer volume, they figured out the unit economics and profit margins of selling so that they could manufacture, or white label, their own basic office products. With this data, they launched a whole brand called AmazonBasics and now you can buy Amazon-branded batteries, USB cables, and HDMI cables. For Amazon, it’s all about their massive catalogue and tackling massive markets. Continue reading

Four e-commerce trends for a winning 2017

Four e-commerce trends for a winning 2017

Why Amazon sellers must stop selling like it’s 2016, written by Grace Macatangay

Amazon has made some major changes recently, where the survival of many Amazon sellers just got much slimmer. With these changes, we’ve learned some new lessons and have given thought about what you need to implement in 2017 to win on Amazon’s marketplace. Let’s dive into some 2017 tactics that we believe will drive your business forward in the New Year.

In 2017, only the strong survive on Amazon
In 2016, we lived through a very wild-west Amazon seller era and now Amazon has made moves to reign it in. With the Amazon incentivized review prohibition, we believe Amazon will empower third-party Amazon sellers (those that sell ON Amazon) to use it’s internal and trusted Vine Review program, which has been traditionally only available to first-party Amazon Vendor Central Clients (those that sell TO Amazon). Those outside Amazon review tools you were using will simply become Amazon deal sites, and many of them that didn’t have software will just disappear.

The Amazon Vine program in 2017 is worth leveraging immediately
Every Tom, Dick and Harry “private labeler” used to be able to source a product on Alibaba and game the system with fake reviews to boost their rank against competitors. Let’s face it: Those days are over and the playing field is now level, forcing sellers to pay for Amazon Sponsored Product Ads to get impressions and hopefully conversions.
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