Introducing Unify for ShippingEasy

Remove the hassle of e-commerce bookkeeping by integrating shipping and accounting

Introducing Unify for ShippingEasyToday we’re thrilled to introduce Unify for ShippingEasy! This new offering will free online retailers from the hassle of bookkeeping for a multi-channel shipping operation by automating sales data and integrating it into their accounting solutions. Webgility’s industry-leading Unify software already makes it easy for sellers to build their business on any shopping cart or marketplace by connecting all revenue streams, expenses, and systems to have better perspective, make smarter decisions, lower costs, and simplify bookkeeping. Now, with Unify for ShippingEasy, e-commerce sellers can also vastly simplify shipping, even in their busiest seasons.Unify for ShippingEasy integrates #shipping and #accounting: Hassle-free!… Click To Tweet

We think CEO of ShippingEasy Katie May put it best when she said, “Like ShippingEasy, Webgility is focused on streamlining e-commerce operations, and we are pleased to partner with them to take the accounting pain point out of shipping. Together, we will help online stores reach new levels of operational efficiency to help them increase profits.”

There are three main features of the new Unify for ShippingEasy:

  • Accounting Sync: Unify for ShippingEasy allows businesses to achieve timely, accurate, and tax-compliant accounting. Stores can schedule and post all of their e-commerce sales and shipping information from ShippingEasy directly into QuickBooks or Xero. Users can choose to post individual sales or daily summaries while instantly closing the loop on their accounting activities by recording sales revenue, product costs, and shipping expenses within their accounting system for easy, complete reconciliation.
  • Shipping Automation: Online stores can use Unify for ShippingEasy to consolidate orders from multiple sales channels, including all major marketplaces and platforms. This allows them to streamline workflows for accounting, order management, fulfillment, shipping, and inventory management, and enables instant cost comparisons between carriers based on type of product, weight, and geography.
  • Multi-channel Selling: Unify for ShippingEasy helps companies easily increase their profits by having the opportunity to consider different marketplaces, sales channels, and platforms. The solution gives them confidence that their entire multi-channel business is seamlessly integrated with timely, accurate, and organized accounting. This unified perspective brings companies unprecedented control of their financial data and profit margins.

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How to scale internationally with no warehouse footprint

How to scale internationally with no warehouse footprintGrowth is great for business, it means more opportunities, more partnerships, and more more sales

Due to complicated logistics, expansion is also one of the biggest risks of online businesses. For e-commerce stores looking to expand, international markets are prime opportunities. Countries like Germany and Brazil also have some of the fastest growing markets in the world, which makes them a tempting target for expansion. Buyers in certain countries may also be unable to source American products locally, and turn to international sellers to fill their needs. If your brand manufactures a unique product, there may be more international demand than you expected.

International markets are exciting and full of potential, but they also present expenses that could make or break your profits. The largest of those is international logistics; Warehousing, shipping, customs, and other costs. You can overcome these expenses by making smart choices for logistics partners, shipping solutions, and scaling at a reasonable pace. Many e-commerce businesses can scale internationally with no warehouse footprint, and greatly reduce the costs and risks of expanding into a new market. Without warehousing costs, even small businesses could successfully expand into new markets without the traditional risks.

Research your opportunities
Analytics: The first step into expanding is to ascertain demand in your new target markets. It doesn’t matter how affordable the logistics are if there’s no demand. It is crucial that you spend a significant amount of time in market research before expanding into any new channel. This is doubly true for international sales, which present more risks than moving to a new sales channel or selling in another state. If you want to succeed, take the time to identify your market demand, marketing opportunities, your target audience, potential consumers, and your international channels and opportunities. Read more

The Blueprint for e-Commerce in 2017

The Blueprint for e-Commerce in 2017The framework of what’s to come this year and beyond

I’ve been building e-commerce storefronts, platforms, and software for 15 years. And because that in e-commerce time is akin to dog years, that means I’ve been in and around the business for several lifetimes.This unusual perspective gives me special abilities to size up the future, not just because I see the patterns of the e-commerce economy, but because of a well-earned wisdom I’ve acquired by studying our 4000-plus customers for so long. Here’s my list of what e-commerce can expect from 2017 and beyond.

The rising tide against Amazon will grow. Sure, we’ve watched Amazon develop tremendously over the last 10 years and that will continue. But the current of the industry is shifting as we speak and bringing with it different and, yes, even exciting new marketplaces. The giants—Walmart, Jet, Target, Costco, Rakuten—are expanding their footprints with marketplaces from both physical and online stores. Similarly, with the Facebook marketplace, the inevitable Google marketplace, and Pinterest Buy It buttons, social media selling also looms on the horizon. This gradual disruption will give small businesses more choices from which to sell their products and that will lead to improved experiences for both the buyer and the seller. On the flip side, that increase in choice will also mean there will be more systems for online merchants to figure out and integrate. @ParagMamnani shares his Blueprint for #eCommerce in #2017. See what's coming and adjust #Unify Click To Tweet

But we knew this would happen, didn’t we? The big fights that Amazon has been picking with film, TV, music, shipping carriers, delivery, and now grocery were bound to have an effect eventually. Although Google and Walmart are already fighting the behemoth, more resources, resistance, and competitors are finding their positions on the front lines. SMBs and consumers want more choice—and now they won’t have to do battle because the bigger players are doing it for them.

Two categories will emerge: commodities and niche. In the coming year, niche products, crafts, and small-batch merchandise are going to continue to accelerate in popularity. In fact, the very commoditization of most goods will cause individuality and quality to rise in value and importance. And since consumers are all buying the same commodity items, those costs will be driven further down. Even for the newish commodity items—like $20 jeans found on OldNavy.com—there will be markets created by creative SMBs, or even the luxury industry, for consumers who want their jeans to be special. In 2017 there will be plenty of folks who don’t want everything they own to be found on Amazon, and that is why marketplaces like Etsy are booming and custom Shopify stores are being launched every day. The niche economy will be sustained and grow internationally as entrepreneurs are more educated, supported, and empowered by the larger global e-commerce infrastructure.   Continue reading

Too sexy for your software?

Are you too sexy for your software?Why e-commerce businesses should opt for smart instead

In my 15 years of creating software for e-commerce businesses, I’ve seen the industry change a great deal. Lately, I view most e-commerce software falling into one of two distinct categories — sexy and unsexy. Inevitably, the flashy side of selling seduces transfixed business owners toward tools they must have to “attract” customers, such as beautiful websites, custom-fit applications, artificial intelligence, trending social media apps, marketing automation, and the like. Because owners are convinced they need all this customer-facing software in order to sell online, they put tremendous business resources toward the sexy.Why #online businesses should shun sexy software until they've mastered smarter systems @ParagMamnani Click To Tweet

But here’s the rub: The unsexy, “boring” side of the business is what owners actually use to run the company. In fact, without it, they are sure to fail. Among dozens of other important tasks, this is the software that allows them to Continue reading

It’s Unify for Skubana!

Unify for SkubanaNew integration enables e-commerce Sellers on growth, not toil over low-value tasks

Heads up high-volume sellers! We’ve officially teamed up with Skubana, the leader in multi-channel operations management—introducing Unify for Skubana, the first solution that frees high-volume multi-marketplace sellers (including Amazon, Jet, Shopify, Walmart, and more) from the hassles of everyday operational management.#Unify for @Skubana syncs high-volume sales data from stores and marketplaces into accounting. Click To Tweet Unify for Skubana syncs sales data, inventory, purchase orders, shipping fees, and marketplace fees directly to your QuickBooks or Xero. In short, this important integration takes care of low-value tasks and accounting minutiae so online merchants can focus on growing their business.

Unify for Skubana syncs high-volume e-commerce sales data from any shopping cart or marketplace, as well as inventory data from Skubana, into accounting. By automating order data and fees into accounting while keeping inventory counts up to date, Unify for Skubana saves customers time and hassle so they can focus on accelerating the growth of their business rather than toiling over data entry.

Take it from Chad Rubin, CEO of Skubana: “Webgility has made tremendous strides in simplifying e-commerce operations, and we are pleased to bring inventory management into the overall Unify solution. Unify for Skubana will empower online stores to grow their customers, inventory, and sales channels without adding anything but profits to their bottom line.”

There are three main features of the new Unify integration for Skubana:

  • Accounting Automation: Unify for Skubana takes care of a company’s entire bookkeeping needs. The solution allows sellers to automatically schedule and post online sales data from any channel or Skubana directly into QuickBooks or Xero with no manual data entry. Users can also add a connection to their high-volume Amazon or eBay accounts and reconcile their accounting by recording all fees and expenses. With Unify for Skubana, accounting is always up-to-date and accurate.  
  • Inventory Sync: Unify for Skubana takes inventory control and management to the next level by combining the power of Skubana with the detail and flexibility of Unify. Users can sync their Skubana purchase orders and sales to the accounting system of their choice to track inventory depletion while also staying on top of stock replenishment.  
  • Multi-channel Selling: Unify for Skubana helps companies easily grow their business by experimenting with marketplaces like Amazon and any shopping cart. By connecting their entire multi-channel business with Unify for Skubana, online sellers can ensure their accounting is accurate, timely, and organized, even while they grow.

We’re committed to bringing simple management solutions to today’s complicated, multi-channel e-commerce businesses. By partnering with Skubana, we have made it possible for online sellers to not just manage multi-channel sales but embrace them as a powerful growth strategy—with no additional worries or operational woes. We’re excited to watch our joint customers grow their businesses substantially in the year to come.

For more information or a free trial of Unify for Skubana please visit http://skubana.webgility.com/.