Here’s how to stay centered in the midst of the chaos
It’s September, which means it’s time to batten down the hatches for holiday sales. But if you’re like most e-tailers, you might never be fully ready. Truth is, busy small businesses just don’t have time to project and plan for additional holiday inventory and fulfillment or even streamline workflows and minimize shipping costs. At best, sellers are just guessing at the expected velocity of sales. It’s no wonder that, although online retail continues to grow at an exponential rate, profits continue to diminish. Why? Because selling on multiple channels online is inefficient without the right tools. Retailers try desperately to increase order volume, but quickly become overwhelmed by confusion around both finances and logistics when sales do surge. And there’s a price to be paid for all that incongruity—for every dollar made, businesses could be spending more than a $1 on shipping and fulfillment.
Imagine an online retail world where all of your stores, marketplaces, and business applications actually work together to optimize workflows and profit margins. An order—or even a whole batch of orders—comes in from a store or marketplace and syncs directly with a central shipping hub like ShipStation. You instantly compare and choose a carrier based on price and delivery date, seconds later, you click to print a branded shipping label, then confirm and send the customer tracking information. Meanwhile, all that sales data—including customer and product information—syncs with your accounting software, so you don’t have to type in jack diddly squat. Your inventory quantities update accordingly, all fees, expenses, and sales tax are recorded, and you go enjoy some coffee and a glazed donut.
Taking into account time limitations, there are four simple things you can do right away to get ready for the coming surge. Continue reading
Migrate to Unify for 10% less
Unify offers more features at 10% less
As the leader in multi-channel e-commerce automation software, today we introduced an easy transition for former customers of Pipemonk, whose services will be shut down on October 1. For a limited time, Pipemonk users can seamlessly move to Webgility’s Unify software, enjoying a 10% discount from their Pipemonk cost, while adding a multitude of new functions and features.
Many companies rely on Pipemonk services, and while we’re sorry to hear of their decision to shut down, we are pleased to offer a quick solution. And so, with a 10% discount and upgraded features, we welcome Pipemonk customers to the Webgility family. We’ll to ensure a seamless transition and make sure their businesses don’t miss a beat.
Unlike the limited options supported by Pipemonk, Unify automatically syncs e-commerce data into QuickBooks or Xero from any store or marketplace and also integrates with many other business applications, including CRM and inventory management. Unify manages multi-channel inventory, syncs all fees and expenses, and can even handle shipping costs. Unify also enables users to generate financial reports on sales, customers and products so sellers can have better insight into the health of their business and sell strategically rather than blindly.
For more information on how the services of Unify compare to Pipemonk, and to switch today, visit http://www.webgility.com/lp/pipemonk-migration.
We’re thrilled to join the e-commerce marketplace fun
Tell all your friends—today we announced that our Unify e-commerce software is now available on Amazon, the world’s largest marketplace. We are so excited to be selling right alongside our customers as the holidays approach. Listing on Amazon will bring Unify to the biggest audience in the world, letting us help even more small businesses simplify and grow their retail business. As you know, Unify empowers Amazon Super Sellers to scale rapidly, connecting sales channels with accounting and shipping so they can save time on managing orders, inventory, and fulfillment. Unify is available as a monthly subscription of only $49/month from Amazon today, and sellers who want to experiment with the software can also sign up for a free trial.
With a 5-star rating and 98% customer satisfaction, Unify is the first e-commerce solution that connects and unifies all revenue streams, fees, and expenses so multi-channel businesses can have better perspective, make smarter decisions, and run all operations from a single view. By automating and syncing e-commerce sales data with accounting (QuickBooks, Xero, NetSuite), inventory, and shipping, Unify allows online retailers to conquer the challenges that come with being multi-channel, such as selling on both Amazon and leading shopping carts. Unify lets them run and scale their businesses exactly the way they want without forcing them to switch platforms.
Get more from your multi-channel inventory management system
Today we’re pleased to announce an important new integration—Unify for SkuVault. This strategic partnership is designed to save you time and money on data entry by maximizing your inventory management and making it simple to sync sales data into accounting. Simply put, Unify for SkuVault takes e-commerce data from SkuVault and automatically syncs it with QuickBooks Online, QuickBooks Desktop, or Xero. This integration seamlessly pulls together data from any store, platform, location, or marketplace into one easy-to-use software solution.
If you’re an online retailer with complex inventory needs, we’re confident that this partnership has the power to give you peace of mind and the confidence you need to take risks and strategically build your business. Unify for SkuVault allows you to schedule and post online order data from any sales channel or SkuVault directly into accounting. To prevent overselling, you can easily track and sync quantity and price of items in SkuVault with accounting, while all sales and inventory changes can be instantly synced. And by adding in a connection to marketplaces like Amazon or eBay, you can close the loop on your finances by recording fees and expenses in your accounting. The result is easy, complete reconciliation that makes everyone happy, including the nice folks in the warehouse and your favorite accountant.
Leveraging our years of experience in e-commerce, retail, finance, and accounting, we’ve developed Unify for SkuVault to meet the complex inventory management needs of multi-channel sellers like you. We are pleased to partner with SkuVault, an industry leader in the category or warehouse and inventory management, so that you can stop all the data entry that’s involved with bookkeeping, and get back in control of your growing business. To learn more and start a free trial of Unify for SkuVault, please visit skuvault.webgility.com.
Go multi- (or omni) at your own risk, or follow these steps
Recently it has become clear that multitasking can be detrimental to both our productivity and our health. Research has found that multitasking inhibits our ability to successfully carry out simultaneous tasks, it can lower the IQ as much as 15 points, and increase the brain’s production of the stress hormone cortisol. It’s likely no coincidence that mindfulness and meditation are now all the rage. So whether you’re crunching your morning granola or creating a profitability spreadsheet, it’s all about paying attention, narrowing your focus, and clearing your thoughts.
Counter-intuitively, trends in e-commerce insist upon diversification, spreading sales resources across both marketplaces and platforms, and employing a variety of specialized apps to run different parts of your business. If you plan to make any money in online retail, you’d better be able to manage multiple channels across geographic regions—in fact, among Webgility’s thousands of multi-channel customers, the average number of stores managed is 4 to 5. To up the complexity ante, those sellers who want to get and stay ahead of the technology curve need to become omnichannel, making sure their products are purchasable from any device or platform.
For those interested in having their e-commerce cake and eating it mindfully too, here are three ways to fine-tune your focus while successfully building a multi-faceted online retail empire. Continue reading