Great news, it’s easier than you think
Your social media following is booming, you ads are getting great click through rates and your website traffic is at an all-time-high. So, why aren’t your sales increasing, too?
On average, 68.63%* of users abandon their cart before they complete their purchase. If over two thirds of your customers are leaving, it’s time to start fixing the issues. A lot of factors which cause shopping cart abandonment are really easy to fix and will help you to increase your sales in no time at all.
Tag, track and analyse
Every website is different, so it’s important to try and first find out where you’re going wrong. Using Google Tag Manager and Google Analytics, you can easily tag, track and analyse events and situations on your store. Make sure to check your product pages and checkout process, and look for drop off points and bounce rates.
Allow last minute cart changes on checkout
Whether it’s a last minute decision or to rectify a mistake, it’s important to allow your customers the freedom to edit their cart all the way up to (and including) the checkout. Give the option of removing products and altering the quantity of products in their cart.