Best-in-class systems working together to build a better business for you
As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet
While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.
The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar?Continue reading →
Why Amazon sellers must stop selling like it’s 2016, written by Grace Macatangay
Amazon has made some major changes recently, where the survival of many Amazon sellers just got much slimmer. With these changes, we’ve learned some new lessons and have given thought about what you need to implement in 2017 to win on Amazon’s marketplace. Let’s dive into some 2017 tactics that we believe will drive your business forward in the New Year.
In 2017, only the strong survive on Amazon In 2016, we lived through a very wild-west Amazon seller era and now Amazon has made moves to reign it in. With the Amazon incentivized review prohibition, we believe Amazon will empower third-party Amazon sellers (those that sell ON Amazon) to use it’s internal and trusted Vine Review program, which has been traditionally only available to first-party Amazon Vendor Central Clients (those that sell TO Amazon). Those outside Amazon review tools you were using will simply become Amazon deal sites, and many of them that didn’t have software will just disappear.
The Amazon Vine program in 2017 is worth leveraging immediately Every Tom, Dick and Harry “private labeler” used to be able to source a product on Alibaba and game the system with fake reviews to boost their rank against competitors. Let’s face it: Those days are over and the playing field is now level, forcing sellers to pay for Amazon Sponsored Product Ads to get impressions and hopefully conversions. Read more
After acquiring a new lead, the best practice is to send a series of two to three triggered messages. The focus of these messages should be to introduce, inspire, and incentivize a sale, or conversion. These pre-nurture, getting-to-know-you emails should include messages that reinforce your brand value and build consumer confidence. In other words, tell those new friends why they should shop with you, explain what your brand stands for, and describe what makes your business so unique. In your first imessage or in one of the messages within your series, consider sending some how-to content to educate your customer about your particular specialty. Consider introducing a loyalty program or a frequent-shopper program. Finally, in your early emails, set expectations about how often you will email and what content your customer can expect to receive in your emails. This will help prevent list dropout and unsubscribes later. Continue reading →
BigCommerce explains how to acquire, convert, and bring people back to your site
The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different––bringing along with them various life experiences and points of view that alter the way your site and products look to them.
It is why it is so crucial for you to determine your buyer personas. You won’t just have one. What makes them tick? Why do they do what they do? What are their hidden or unconscious motivations? Dr. Robert Cialdini laid out six psychological triggers that can be used to increase sales on your site––one of which being a “liking” factor. People like to buy things from people they like––and most people like other people who remind them of themselves.
Want to increase your sales? Build out a website that reflects back to your buyers the personas they identify with. That’s step number one. But it isn’t the only step. Once you get a site up and live, you’ll must understand:
Counter-intuitively, trends in e-commerce insist upon diversification, spreading sales resources across both marketplaces and platforms, and employing a variety of specialized apps to run different parts of your business. If you plan to make any money in online retail, you’d better be able to manage multiple channels across geographic regions—in fact, among Webgility’s thousands of multi-channel customers, the average number of stores managed is 4 to 5. To up the complexity ante, those sellers who want to get and stay ahead of the technology curve need to become omnichannel, making sure their products are purchasable from any device or platform.
For those interested in having their e-commerce cake and eating it mindfully too, here are three ways to fine-tune your focus while successfully building a multi-faceted online retail empire.Continue reading →