Understanding how it works
Also known as ‘sales rank,’ Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for a whole hour. Here’s an example showing the best sellers rank on Amazon for Joe Wick’s book, Lean in 15, which is currently ranked at number 12.@Amazon’s Best Sellers Rank. What you need to know about this mysterious number. @RepricerExpress Click To Tweet
What does it really mean?
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items.” It’s a rather isolated measurement, as opposed to being able to compare it within and across categories. Also, the short time-frame during which the best sellers rank is calculated means that it’s an extremely small sample pool. Say you’ve got a very small sales rank number (i.e. as close to 1 as possible) — to assume it’s a hot seller may be incorrect, as the buyer, could simply be looking at something that’s been sold just a few seconds or minutes ago. Continue reading