Welcome Kinnar Vora, our new Vice President of Engineering

Kinnar VoraKinnar brings retail technology leadership to the world’s greatest e-commerce automation company

Today we so happy to announce the addition of Kinnar Vora to our executive leadership team. As Vice President of Engineering, Kinnar will help the rapidly growing engineering team continue to innovate and scale its solutions to meet the increasing demands of its customers in the retail sector. It is rare to find someone as skilled in Software-as-a-Service technology and retail business as Kinnar is. His expertise combined with his background in growing engineering teams—including remote teams—will be essential as we continue to scale our company and its resources to meet market demand. Webgility welcomes Kinnar Vora as Vice President of Engineering #lookoutworld Click To Tweet

A SaaS veteran, Kinnar has deep experience growing companies from startup to exit. He served as vice president of product development and operations for Sequoia Retail Systems, a leading independent provider of comprehensive point-of-sale, inventory control, e-commerce, and textbook management systems to colleges and universities throughout the nation. He was responsible for innovative work on payment API integration, enhancement, and support, and delivered a new cloud-based and mobile point-of-sale software for college campuses (Sequoia Retail Systems was acquired by Blackboard Transact in May 2016).  

Kinnar has also led engineering for two leading healthcare technology companies, serving as vice president of Somnoware Healthcare Systems, Inc. and senior vice president of HealthExpense, Inc., as well as serving as director of engineering for online marketing solution provider Lyris, Inc. Why did he join Webgility? “Webgility is not just another company; it has a vision and a level of leadership transparency that is rarely seen. I was drawn to Webgility not just because of its groundbreaking technology but because of its strong community of both employees and customers. I look forward to continuing and expanding Webgility’s outstanding record of service and innovation.”

Welcome to the family, Kinnar! In case you’re wondering, the Ibuprofen and back-up Corn Flakes can be found in the server room.

Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar? Continue reading

70+ Integrations with You at the Center

70+ Integrations with You at the Center

Build your business your way. Unify adjusts accordingly

I’m often asked how we’re able make so many marketplaces, platforms, and business systems all work together seamlessly. As you know, a lot of companies talk about integration but many of those fall short.

When I have an initial conversation with a potential integration partner, they usually ask about our API so they can figure out how to make it work with their platform. That’s when I tell them that we actually do all the building in order to integrate their platform into an already established workflow. Webgility's cup runneth over with #ecommerce #integrations. Here's why. #unify #sellbabysell Click To TweetWe’re not just opening up things and hoping the customer will figure out how to use our system from the outside—we control the integrity, we control the user experience, we control the entire workflow. What that really means is that we do the hard work to build the feature set that accommodates the needs of the e-commerce seller, not the needs of [insert your favorite platform or marketplace here]. Continue reading