Unify Product Updates

Unify Product UpdatesIt’s been a busy time at Webgility as we’ve upgraded both Unify cloud and desktop offerings. To enable businesses to be sustainable, profitable, and scalable, we’ve strengthened our products with these additional features.

Unify Enterprise Edition

Unify

  • New integration! Walmart Marketplace has been added as a new sales channel (currently in Beta). If you’re interested in joining our Walmart Marketplace Beta program, click here.
  • Xero (you asked for it…)
    • ShipStation and ShippingEasy now sync to Xero.
    • eBay and Amazon fees now sync to Xero.
    • SkuVault and Skubana users can now sync vendor purchase orders in Xero.
  • Analytics
    • Wondering which item generates the biggest profit? We got this. You can now see the per-unit profit on an item as well as the total gross profit for that item over time.
    • Users can now see a graph showing the average profit on orders over the last 30 days for each sales channel. Profits recalculate daily, allowing users to identify early trends and understand the impact of discounts, advertising, and special offers.
    • You’ll never oversell again. You now have access to a new chart that shows how many days until an item will be out of stock.
    • SKU and product name can now be toggled as the Unique ID in any of the graphs or reports that utilize inventory information.
    • Go beyond general profit margins and understand through one of our unique analytics, which of your products generates the largest portion of your company’s overall profit. Investigate how this changes over time.

In addition to these notable upgrades, we’ve also given some attention to several usability features our customers have requested, such as consolidated syncing of bundled items, a preference screen, and a preview option for QuickBooks Online, to name just a few. Thank you for your feedback and please keep it coming. Your input improves the product.

Get your tech stack on at SXSW

Get your tech stack on at SXSWCalling all SXSW SMBs! We’re thrilled to be co-hosting an e-commerce industry cocktail party with fellow e-commerce leader ShippingEasy at this year’s SXSW Conference and Festivals. The free event will occur on Monday, March 13, from 6:30-9:30 PDT at Salty Sow. Registration is now open.

At the party, we’ll serve up hearty business-building sustenance along with delicious food and drink. We’ll offer advice for SMBs looking to tap into the revolutionary tech stack, which will bring together best-of-breed software and systems to help SMB retailers build their own “virtual ERP.”

Createad an antidote to the “app fatigue” plaguing today’s online sellers, the tech stack that makes up our e-Commerce Ecosystem will bring efficiency and order to otherwise chaotic workflows and business operations. The tech stack, or virtual ERP, will empower retailers to focus on doing the things they love while scaling more easily than ever. In addition, until businesses reach revenue of $50 million, the virtual ERP will provide all the business intelligence, financial insight, and operational stamina of a larger, complex, and costlier integrated system.

Our executive team is looking forward to enlightening businesses about the future of e-commerce and—aided by some great food and cocktails—explaining how the virtual ERP can help cut their costs so they can grow. We hope to see you at SXSW, which is always one of our favorite stops in our spring travels. To schedule interviews or conference appointments with the Webgility team, please contact Eileen Conway at eileen@zealotcommunications.com.

5 Ways to improve your return process

5 Ways to improve your return processWritten by Oliver Trunkett for ShippingEasy

Returns get a lot of coverage in the e-commerce stats world, as they should. Sellers large and small typically have a returns process in place, however many sellers can benefit from improving certain aspects of their returns process, leading to more loyal customers and long-term revenue benefits.

Online buyers return at a rate of 30% compared to retail’s 8% (source: Invesp infographic). While this may seem alarming, many web-only retailers can have extremely low return rates as a majority of returns in the industry are concentrated around apparel sales. Logically, this trend makes sense. As online shoppers can’t try on the clothes first, they can’t be sure the items will fit which can lead to a return. Despite the compelling stats for apparel, all e-commerce merchants should consider an easy return policy. Nailing returns has great benefits like increasing customer loyalty and shopping experience satisfaction. Huge online retailers like Zappos built their entire business on fast shipping and easy returns. In this post we’ll go over a few ways to boost your entire returns process to reap these benefits.5 ways to improve #ecommerce returns by @ShippingEasy (hint: automation is one of them)… Click To Tweet

1. Make sure your orders are accurate
This may sound simple, but many returns are not because customers don’t actually want what they ordered, but because they received the wrong order entirely. This is actually fairly common in the e-commerce world – customers will often receive an incomplete order, the wrong order, or merchandise from a website they’ve never visited (due to recipient address errors). To ensure that orders fulfilled are accurate and go to the correct destination, I suggest removing the capacity for manual errors by automating as much of the shipping process as you can through integrated shipping software. Software enables you to pull in orders as the customers entered them, validate addresses, generate pick lists to guarantee you’re grabbing the right item from your inventory, and generate packing slips to double check the order has everything inside the box.

2. Have a solid return/refund policy on your website
Clarify specifically which items you only offer partial refunds to or don’t offer refunds at all. A personal tip: If you don’t offer a refund on a specific item, give an explanation to shoppers why you don’t. The extra effort to explain the restricted policy goes a long way. When creating a return policy, it’s easiest to find a tool that can build your policy for you (like Shopify’s free return policy generator – which doesn’t require a Shopify login). These tools will build a working return policy based on parameters you enter.  You’ll receive the groundwork for your perfect return policy which you and then edit further to more closely match your product offerings. This article from TermsFeed goes over many qualities that make a good returns policy and how having one can positively affect your sales. These qualities include: set a lengthy returns period to account for restocking and refunding, offer free returns, look at why items are being returned in an effort to fix it, and more.

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Introducing Unify for ShippingEasy

Remove the hassle of e-commerce bookkeeping by integrating shipping and accounting

Introducing Unify for ShippingEasyToday we’re thrilled to introduce Unify for ShippingEasy! This new offering will free online retailers from the hassle of bookkeeping for a multi-channel shipping operation by automating sales data and integrating it into their accounting solutions. Webgility’s industry-leading Unify software already makes it easy for sellers to build their business on any shopping cart or marketplace by connecting all revenue streams, expenses, and systems to have better perspective, make smarter decisions, lower costs, and simplify bookkeeping. Now, with Unify for ShippingEasy, e-commerce sellers can also vastly simplify shipping, even in their busiest seasons.Unify for ShippingEasy integrates #shipping and #accounting: Hassle-free!… Click To Tweet

We think CEO of ShippingEasy Katie May put it best when she said, “Like ShippingEasy, Webgility is focused on streamlining e-commerce operations, and we are pleased to partner with them to take the accounting pain point out of shipping. Together, we will help online stores reach new levels of operational efficiency to help them increase profits.”

There are three main features of the new Unify for ShippingEasy:

  • Accounting Sync: Unify for ShippingEasy allows businesses to achieve timely, accurate, and tax-compliant accounting. Stores can schedule and post all of their e-commerce sales and shipping information from ShippingEasy directly into QuickBooks or Xero. Users can choose to post individual sales or daily summaries while instantly closing the loop on their accounting activities by recording sales revenue, product costs, and shipping expenses within their accounting system for easy, complete reconciliation.
  • Shipping Automation: Online stores can use Unify for ShippingEasy to consolidate orders from multiple sales channels, including all major marketplaces and platforms. This allows them to streamline workflows for accounting, order management, fulfillment, shipping, and inventory management, and enables instant cost comparisons between carriers based on type of product, weight, and geography.
  • Multi-channel Selling: Unify for ShippingEasy helps companies easily increase their profits by having the opportunity to consider different marketplaces, sales channels, and platforms. The solution gives them confidence that their entire multi-channel business is seamlessly integrated with timely, accurate, and organized accounting. This unified perspective brings companies unprecedented control of their financial data and profit margins.

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