The Challenges of Managing Product Attributes, Options & Variants

This post is long overdue. In the past 5 years, we’ve had hundreds of conversations with customers, partners and within our team on the subject of product attributes, options and variations. In fact, it’s so complex an issue that it’s the topic of a stand-alone training session for every new team member that joins Webgility!

I’ve been procrastinating writing this post for a while now but a curious email from a customer this morning about synching attributes finally got my fingers rolling on the keyboard.

Before you read further, I recommend grabbing a cup of your favorite beverage because this could take a little time. I wish it didn’t but then again, I wouldn’t be writing about it if it were simple.

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What’s the best shopping cart platform in the market?

If there were an absolute answer to this question, I might not have a blog to write.  The eCommerce platform market has changed dramatically in the past years, offering a wide selection of shopping carts: from free, to open source, to downloadable, to hosted applications.  In addition to understanding the different platform systems, other factors need to be considered when making this technology investment, such as price, shopping cart features and ease of use, and implementation process.  This could overwhelm startups and growing businesses searching for the perfect shopping cart that meets all of their criteria.
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