The famous psychophysicist Dr. Howard Moskowitz once said: “There is no perfect Pepsi; just different kinds of perfect Pepsi for different groups of people.” His point is that every visitor that comes to your website is different––bringing along with them various life experiences and points of view that alter the way your site and products look to them.
It is why it is so crucial for you to determine your buyer personas. You won’t just have one. What makes them tick? Why do they do what they do? What are their hidden or unconscious motivations? Dr. Robert Cialdini laid out six psychological triggers that can be used to increase sales on your site––one of which being a “liking” factor. People like to buy things from people they like––and most people like other people who remind them of themselves.
Want to increase your sales? Build out a website that reflects back to your buyers the personas they identify with. That’s step number one. But it isn’t the only step. Once you get a site up and live, you’ll must understand: