Why e-commerce businesses should opt for smart instead
In my 15 years of creating software for e-commerce businesses, I’ve seen the industry change a great deal. Lately, I view most e-commerce software falling into one of two distinct categories — sexy and unsexy. Inevitably, the flashy side of selling seduces transfixed business owners toward tools they must have to “attract” customers, such as beautiful websites, custom-fit applications, artificial intelligence, trending social media apps, marketing automation, and the like. Because owners are convinced they need all this customer-facing software in order to sell online, they put tremendous business resources toward the sexy.Why #online businesses should shun sexy software until they've mastered smarter systems @ParagMamnani Click To Tweet
But here’s the rub: The unsexy, “boring” side of the business is what owners actually use to run the company. In fact, without it, they are sure to fail. Among dozens of other important tasks, this is the software that allows them to Continue reading →
5 ways to protect your passion from too much, too soon
Expanding your business can spark a lot of complicated feelings. On the one hand, you’re elated that you’re finding success and that your venture is resonating with your customers. On the other hand, you’re worried that when you expand, you’ll lose or dilute the special sauce that got you to this place. It is possible to grow your business while staying true to your mission, but you can’t lose sight of what’s truly important. Here’s how:Here's great advice on how to stay in control while your business grows. #Unify @Square Click To Tweet
Keep up with employees. In the beginning, you and your employees are on a mission to get your business off the ground. Everyone is wearing multiple hats and filling in where needed, which fosters a sense of teamwork. But as you grow, employees have more defined roles and the business has more formal processes, so it’s easy to lose your collective “us against the world” mentality. Still, it’s crucial that you keep up your relationships with employees, both new and old. Whether it’s a scheduled meeting or a casual coffee run, it’s important to stay current on what’s happening with them and get feedback on how things are going at work. Your employees are the people who got you to this point, so their input and perspective are as valuable as ever. If you’re new to managing a larger team, brush up on some tips for how to be an effective leader.