Highlight

The easy-to-use business intelligence tool
designed specifically for online retailers.

Highlight

See what matters

Regardless of what or where you sell, Highlight provides clear business intelligence based on key sales data and website metrics that really matter to your e-commerce company. Created by Webgility’s experts in online retail, business, and finance, Highlight analyzes your sales data for you and brings you true understanding of your sales channels, customers, and products, so you can sell more. Highlight requires no configuration, installation, or onboarding.

Highlight is right for you if

  • You want to understand your customers so you can sell more
  • You wonder which of your products are most profitable
  • You sell on several online stores but don’t know how to increase profits

Spending too much time on data entry to QuickBooks? Have a look at Unify

e-commerce business performance

Sales

Now you can see your performance across all stores (marketplaces like Amazon, platforms like Shopify) from a single view. Instantly check stats on orders, inventory, and shipping across all stores from one location. See all customer activity and easily know who’s buying how much on what sales channel. See important metrics—like total sales and average order value (AOV) of each your stores—to understand which platforms and marketplaces are working for you (or not). Always wondered how to increase your profit margins? Highlight will show you revenue after shipping costs and the all-in profit of your business as a whole, plus much more.

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business performance management

Inventory

It’s simple, you can’t sell what you don’t have. Highlight tells you which products are your top performers, what and when inventory needs to be reordered, and which items are your profit and loss makers. It even lets you drill down on what locations cost you the most in shipping so you can adjust accordingly. At the end of the day, knowing how much you need and when is helpful when negotiating with vendors.

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e-commerce data analysis

Customer

Call it your virtual red carpet. Highlight’s customer analysis feature identifies your VIP customers, and even spotlights those who drive the bulk of your revenue and profit. Based on who they are, where they live, and what they buy, you can customize marketing campaigns to move more inventory more efficiently. Is “free shipping” a worthy draw for your customers? Highlight will help you sort out prices that makes your customers happy and protect your profits.

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e-commerce data analysis

Analytics - Coming soon

Let’s face it, you don’t have time to dig around and guess at relevant sales metrics. Highlight teaches you everything you need to know, in language you understand, from the comfort of your own computer screen. Maneuver all of your stores using real-time financial intelligence and insightful guidance. Highlight helps you work smarter and earn more.

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webgility highlight customer review
It's so helpful with inventory. What it all comes down to is having the correct supply at the right time so we don't run out.
—Chris Harrison, C Harrison Shoes
webgility highlight customer review
Sales of products and profitability by SKU are my most important metrics.
—Chris Moyer, Dockem
webgility highlight customer review
Running reports with my POS systems take too long. I just want to go to once place and have the data already there. That's Highlight.
—Chris Harrison, C Harrison Shoes
webgility highlight customer review
Data for "returning" versus "new" is sweet to have.
—Chris Moyer, Dockem