Business and Financial KPIs

Putting powerful analytics to work for you

You don’t have to get a PhD in e-commerce analytics to understand what’s going on with your multi-channel business and overall financials. And you certainly can do without an over-complicated, expensive business intelligence (BI) tool. Highlight interprets all of your data and gives you clear key performance indicators (KPIs) that are easy to act upon. For example, knowing your average order volume (AOV) across all sales channels allows you to better plan marketing initiatives, track the value of new and returning customers more effectively, and project the number of orders you’ll need to hit revenue targets. Knowing that your margins differ greatly on your branded store versus your marketplaces can inform where to focus marketing efforts and ultimately how much those efforts are worth to the overall bottom line.

Harness these actionable business insights and suddenly you’re holding the keys to the kingdom.

e-commerce business kpi

Multi-Channel Dashboard

Yes, you are the master of your domain

  • Identify company-wide trends and make real-time adjustments to scale accordingly
  • Get high-level perspective on profit margins across all channels and promote what is truly most profitable
  • Create accurate and realistic financial projections for future planning

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business data insights

Context

The why and how behind the numbers

  • See patterns, trouble spots, and trends by ranking order counts, values, and frequency by channel
  • Understand the direct impact that shipping geographic breakdowns have on order profitability
  • Pinpoint customers who provide the most profit and incentivize them to spend even more
  • Know the impact of fees and shipping costs on each product to maximize profit

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multi-channel data analysis

Channel-by-Channel Financials

Also known as "the drill down"

  • Compare shipping costs across stores to know which carriers are most cost-effective
  • Correlate inventory profitability on each channel and adjust accordingly
  • Contrast fees and expenses for marketplaces, platforms, and payment processors to better understand margins

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e-commerce business kpi

Key Performance Indicators

I spy with my KPI...

  • Know exactly what you’re paying in fees to payment processors, marketplaces, and platforms
  • Comprehend the specifics of an item or an order for insight on margins
  • Hit profit goals by knowing the customers, channels, and items that drive revenue
  • Say goodbye to spreadsheets and hello to insights by matching every transaction, customer, item, fee, or cost to its actual counterpart. Et voila! Instant context.

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webgility highlight customer review
It's so helpful with inventory. What it all comes down to is having the correct supply at the right time so we don't run out.
—Chris Harrison, C Harrison Shoes
webgility highlight customer review
Sales of products and profitability by SKU are my most important metrics.
—Chris Moyer, Dockem
webgility highlight customer review
Running reports with my POS systems take too long. I just want to go to once place and have the data already there. That's Highlight.
—Chris Harrison, C Harrison Shoes
webgility highlight customer review
Data for "returning" versus "new" is sweet to have.
—Chris Moyer, Dockem