You don’t have to get a PhD in e-commerce analytics to understand what’s going on with your multi-channel business and overall financials. And you certainly can do without an over-complicated, expensive business intelligence (BI) tool. Highlight interprets all of your data and gives you clear key performance indicators (KPIs) that are easy to act upon. For example, knowing your average order volume (AOV) across all sales channels allows you to better plan marketing initiatives, track the value of new and returning customers more effectively, and project the number of orders you’ll need to hit revenue targets. Knowing that your margins differ greatly on your branded store versus your marketplaces can inform where to focus marketing efforts and ultimately how much those efforts are worth to the overall bottom line.
Harness these actionable business insights and suddenly you’re holding the keys to the kingdom.