Let’s face it, without customers, you make no money. Your livelihood depends on folks coming to your store (preferably more than once) and clicking the buy button. But unlike at a brick-and-mortar location, knowing who your customers are and why they come through your virtual door is often a mystery, especially when you sell from multiple channels. Highlight bridges the gap between your store and your customers with strategic financial insights that help you get to know your patrons. It tells you how much profit comes from specific customers, how to foster loyalty to your highest value customers, and—after taking into account those pesky marketplace or payment processor fees—it even tells you which channels are most profitable so you can target marketing to where it makes the most financial sense.
Highlight does more than help you sell more today. By bolstering your customer service, strategic marketing, and sales, it helps build the long-term value of your customer relationships and your brand.