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Customer Analysis

Smarter selling through customer relationships.

Let’s face it, without customers, you make no money. Your livelihood depends on folks coming to your store (preferably more than once) and clicking the buy button. But unlike at a brick-and-mortar location, knowing who your customers are and why they come through your virtual door is often a mystery, especially when you sell from multiple channels. Highlight bridges the gap between your store and your customers with strategic financial insights that help you get to know your patrons. It tells you how much profit comes from specific customers, how to foster loyalty to your highest value customers, and—after taking into account those pesky marketplace or payment processor fees—it even tells you which channels are most profitable so you can target marketing to where it makes the most financial sense.

Highlight does more than help you sell more today. By bolstering your customer service, strategic marketing, and sales, it helps build the long-term value of your customer relationships and your brand.

analyze my customers

Top Buyers

Aka, people worth a right swipe

  • Name your top five highest revenue customers at a glance
  • Instantly identify the top five most profitable customers
  • With one click, see what portion of the overall profits are driven by the top 5, 10, or 20+ customers, across all channels

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marketing to customers

Re-engagement

Getting to the second, third, and fourth dates

  • Use marketing to engage the users who drive the most business and profit
  • Build loyalty programs based on profit-driving customers
  • Guide your most profitable customers to channels that are most cost-effective for you

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analyze my customers

Lifetime Value

Turns out, they’re not afraid to commit

  • Identify most profitable lifetime customers
  • Find trends common among highest value segments
  • Use re-engagement and analysis to extend the lifetime or increase the value of all customers

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webgility highlight customer review
Unify is so helpful with inventory. What it all comes down to is having the correct supply at the right time so we don't run out.
—Chris Harrison, C Harrison Shoes
webgility highlight customer review
Sales of products and profitability by SKU are my most important metrics.
—Chris Moyer, Dockem
webgility highlight customer review
Running reports with my POS systems takes too long. I just want to go to once place and have the data already there; that's Unify.
—Chris Harrison, C Harrison Shoes
webgility highlight customer review
Data for "returning" versus "new" is sweet to have.
—Chris Moyer, Dockem