You know the basics: Sell what’s in stock and move more of what makes the most money. But after factoring in multiple sales channels and their subsequent fees, wholesale prices, fulfillment expenses, and shipping costs from various carriers, do you really know what products contribute to your cash flow, or bring in the highest profits? You could spend a week calculating gross profit, post-ship profit, and total profit, and likely still be guessing at which SKUs are your true money makers. Unfortunately all this math is likely to make you forget to re-order Widget #27, leading you straight to oversell-hell.
Highlight’s inventory performance feature figures it all out for you. It’ll even give you the occasional nudge just when you need it most.