In e-commerce, multi-channel is the new normal. Your customers are browsing and shopping everywhere, so you have to give them the opportunity to buy from you via multiple channels, too. But a recent survey of 2,000 digital marketers and e-commerce pros found that many still struggle to fully understand what motivates their customers to buy—and which channels hold the most appeal. In the survey, only 17 percent of respondents said they are fully capable of analyzing their customers’ journeys. It’s a problem all multi-channel e-commerce enterprises grapple with.
To make the smartest decisions about expansion, marketing, and—if necessary—cost cutting, you need to know:
Read our white paper to learn about the five biggest challenges for multi-channel retailers and how you can use data to gain insights from each of them.
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