The Webgility Blog
ecommerce holiday sales

25% of your ecommerce sales could happen in Nov-Dec, but are you leaving money on the table?

You could earn a lot more this holiday season than you may realize. Correcting a few operational issues can enable you to fully capture the holiday sales influx.

Recognize that ecommerce sales are heavily skewed towards just a handful of days in November and December:

  • Overall, the holidays account for 1/4 of annual ecommerce revenue1
  • The days from Black Friday through Christmas generate 50-100% more revenue than typical shopping days do2
  • Cyber Monday is the single most important day in ecommerce, and that day alone generated $3.4 billion in ecommerce revenue last year1

There is a huge surge in demand that happens during the holidays. Instead of fully capturing this demand, however, most ecommerce companies spend time on data entry and menial busywork that could be automated. The surge in demand surfaces underlying operational issues such as redundant data entry and manual shipment processes that are not streamlined. 

How to maximize holiday ecommerce revenue:

  1. Automate your data entry and other busywork. The surge in demand during the holidays will put stress on your operations and amplify errors in inventory and accounting. Moreover, the increased volume will exasperate redundancy in data entry. If you put your operations on autopilot, you can absorb new revenue easily and profitably. Automation is the key to scaling your business during the holidays. Get a free automation demo.
  2. Process orders faster to ensure shipments arrive on time for holidays. Keep up with customer demand by printing shipping labels in bulk from all major carriers. Compare shipping prices quickly across carriers and automatically update customers on shipments using a tool such as Webgility. Processing your orders from a centralized dashboard will enable you to keep up with demand. 
  3. Sync your inventory across channels. Avoid over- or under-selling by keeping your inventory numbers consistent across channels. Automated syncing will help prevent low ratings and boost customer satisfaction. 
  4. Start your holiday planning early so that your inventory is live before customers begin researching gift ideas. Begin by marking your 2018 calendar with the following:

    November 22: Thanksgiving
    November 23: Black Friday
    November 24: Small Business Saturday
    November 26: Cyber Monday
    December 2-10: Hanukkah
    December 10: Green Monday
    December 14: Free Shipping Day
    December 22: Super Saturday
    December 24: Christmas Eve
    December 25: Christmas
    December 31: New Year’s Eve

Ecommerce revenue will be 30% higher in November and December.2 Get started now to be ready for the holiday mayhem. 

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References
1. https://www.statista.com/statistics/191176/us-holiday-season-e-commerce-spending-by-online-shopping-day/
2. https://rjmetrics.com/resources/reports/ecommerce-holiday-trends/

Dekker Fraser

Dekker Fraser

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