Plus tips on how online sellers can adopt, adapt, and win in the coming months
A wise young man once said, “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” That’s doubly true for ecommerce, which reaches warp speed during the holidays and skids to a stop in January as sellers breathlessly scurry around returns and clearance sales. Traditionally this is when I review my predictions for the previous year and look ahead to what we can expect in the coming months. Here are this year’s predictions, plus my take on how ecommerce SMBs canadapt and adopt to win in 2018.#Ecommerce predictions worth reading, plus real-world tips for smart sellers. #Unify Click To Tweet
1. To the surprise of no one, Amazon will continue to knock down new and interesting categories. Over the last decade, ecommerce and Amazon have both become synonymous as great disruptors. We’ve seen this coming and it’s nowhere close to an end. Same-day delivery? Of course. Fashion? Certainly. Groceries? Been there, done that. There has even been talk about Amazon entering the healthcare industry—popcorn’s on me for that price war watch party.
If your industry hasn’t yet been touched by ecommerce or Amazon, reach for technology for protection and then brace for impact. To further grow and compete, move from single channel to a multichannel model and sell on a big marketplace. Doing so will give you better exposure, SEO value, more options for moving inventory, and the ability to adjust profit margins based on the market. If you don’t have the stomach for Amazon, consider Walmart. If you can’t stomach Walmart, go with eBay or Etsy—just go with something.