Build your business your way. Unify adjusts accordingly
I’m often asked how we’re able make so many marketplaces, platforms, and business systems all work together seamlessly. As you know, a lot of companies talk about integration but many of those fall short.
When I have an initial conversation with a potential integration partner, they usually ask about our API so they can figure out how to make it work with their platform. That’s when I tell them that we actually do all the building in order to integrate their platform into an already established workflow. Webgility's cup runneth over with #ecommerce #integrations. Here's why. #unify #sellbabysell Click To TweetWe’re not just opening up things and hoping the customer will figure out how to use our system from the outside—we control the integrity, we control the user experience, we control the entire workflow. What that really means is that we do the hard work to build the feature set that accommodates the needs of the e-commerce seller, not the needs of [insert your favorite platform or marketplace here].
This philosophy usually comes as a surprise, because it conflicts with the prevailing theory that every company espouses, which is “We’re the center of the universe, so come and build on our product and join our ecosystem.” For example, Intuit wants connections to all the shopping carts, and so they want all of the shopping carts (and everything else) to connect to Intuit. That doesn’t make sense, because along the way the data should be thoughtfully packaged together and made useful to the client. It should not be dumped into another system blindly, leaving the tedious detective work to the customer. If you just pull it all into an accounting system, it ends up being very painful, because the accounting system is not smart enough to figure out what’s related to what and tedium ensues.
We shoot down the concept of an app ecosystem, because when companies build integrations for one product alone, the customer is pretty much stuck using just that app. Our company is not building an app ecosystem, because we don’t think the customer wants to be walled in. Our product puts you at the center of the e-commerce universe, not your shopping cart, marketplace, or accounting.
Let’s be clear, today there’s no such thing as a Webgility add-on or an extension for our Unify product. We pick and choose what products we work with and this diligence allows us to control the quality. In order to make sure our customers are having an efficient, best-practices workflow, we control the process, integrate with apps, marketplaces, and platforms that are important to the sales process of a multi-channel retailer, and each one of those is unique. To accommodate all of our customers, we make a point of working with marketplaces and platforms of all sizes, including the big guys: Amazon, eBay, Etsy, Magento, BigCommerce, WooCommerce, Shopify, and Volusion.
So how are we able to integrate so well with so many? We’ve chosen our integrations and partners carefully, one by one, and we’ve taken the time to get to know them. We’re great at cutting out a lot of the noise and really getting to know the partners we have. It’s not easy, and we don’t take it lightly, but it’s why we offer such a tailored experience.
It’s no mistake that we have a 100% customer satisfaction rating, simply because everyone on our customer success and support teams knows exactly how an order from Magento—or any other channel—should look. We deeply understand every system that we work with so that when a customer calls, we know what the issue is. We have expertise for everything e-commerce and we care enough to answer the phone when it rings. That’s how we can provide the expertise on the service team and that’s how we can build in best practices. We specialize in e-commerce and best practice workflows for online retail, and we go really deep with the partners that we have. Curious about our integrations? Have a look at the list.