HEADS UP: Amazon Pages ending October 31; Amazon Stores launching

HEADS UP: Amazon Pages ending October 31; Amazon Stores launchingWritten by Tara Johnson for CPC Strategy

Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the Amazon Marketplace.

What Does The End of Amazon Pages Mean?

  • Amazon Pages that are linked to Headline Search Ad campaigns will remain active until December 31, 2017.
  • Amazon is now encouraging vendors to invest in “Amazon Store” to showcase their products and promote their brand. Read more about the end of Amazon Pages

Amazon introduced “Amazon Stores” as a free self-service product that allows brand owners to design and create multipage stores to showcase their brands, products and value proposition on Amazon.

What are Amazon Stores?
These multipage stores provide an enhanced brand-centric shopping experience on Amazon in desktop and mobile platforms.

Shoppers visiting an Amazon Store are able to see a curated collection of a brand’s products in a customized, brand-centric, shopping experience. Read more about Amazon Stores