Plus tips on how online sellers can adopt, adapt, and win in the coming months
A wise young man once said, “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” That’s doubly true for ecommerce, which reaches warp speed during the holidays and skids to a stop in January as sellers breathlessly scurry around returns and clearance sales. Traditionally this is when I review my predictions for the previous year and look ahead to what we can expect in the coming months. Here are this year’s predictions, plus my take on how ecommerce SMBs canadapt and adopt to win in 2018.
1. To the surprise of no one, Amazon will continue to knock down new and interesting categories. Over the last decade, ecommerce and Amazon have both become synonymous as great disruptors. We’ve seen this coming and it’s nowhere close to an end. Same-day delivery? Of course. Fashion? Certainly. Groceries? Been there, done that. There has even been talk about Amazon entering the healthcare industry—popcorn’s on me for that price war watch party.
If your industry hasn’t yet been touched by ecommerce or Amazon, reach for technology for protection and then brace for impact. To further grow and compete, move from single channel to a multichannel model and sell on a big marketplace. Doing so will give you better exposure, SEO value, more options for moving inventory, and the ability to adjust profit margins based on the market. If you don’t have the stomach for Amazon, consider Walmart. If you can’t stomach Walmart, go with eBay or Etsy—just go with something.
Another seasoned pro joins our executive team as Vice President of Marketing.
The excitement keeps on coming! Today we announced another valuable new member of our executive team—innovative and results-oriented marketing executive Anastasia Pavlova is our new vice president of marketing. Anastasia will expand our B2B reach in the ecommerce market and further develop the Webgility brand throughout the rapidly evolving SaaS industry. Anastasia is passionate about ecommerce and the creative use of technology in delivering highly personalized and delightful experiences for customers to help them grow their businesses. That’s right up our alley.
We’re excited to have Anastasia join the team to help us build the brand, accelerate sales, and solidify our position as a leader in ecommerce software for SMBs. Her expertise in modern data-driven marketing, passion for our customers and ecommerce industry experience are essential as we expand our product offerings and accelerate growth. Continue reading
Stop by Booth B1 for a chance to win big!
It’s that time of year again. It’s no surprise, we’re so excited to attend QuickBooks Connect 2017 at the San Jose Convention Center on November 15-17. And we’re crossing our fingers that we’ll run into a few familiar faces. As you know, this important show presents an ideal opportunity for accountants, bookkeepers, QuickBooks ProAdvisors, and SMBs to connect with our experts, whose mission is to make business easier for all online sellers. At Booth B1, our newly expanded Webgility team will reveal the latest features of our Unify software and demonstrate how Unify eliminates the need for manual data entry and back-office busywork, ultimately giving SMBs the focus and insight they need to grow strategically.
We invite all QuickBooks Connect attendees to stop by Booth B1 to
- Guess how many LEGOs are in the box for a chance to win an Amazon Echo;
- watch a demo of Webgility’s Unify and instantly earn $50;
- earn even more for every client referred for a demo;
- take our Trusted Advisor survey—to give input on program direction and be part of its new program—for a chance to win an Oculus Rift;
- get your Avalara passport stamped—Webgility’s B1 is an official stop!
Every year we look forward to QuickBooks Connect, because it brings together two of our favorite groups—QuickBooks ProAdvisors and SMBs. We’ve recently added some amazing capabilities to help online sellers make it easier to run their back-office and we’re looking forward to sharing it with the QuickBooks community.
See you at the show!
A happy moment shared by my father and Manoj.
To support Webgility’s rapid growth, today we’re thrilled to announce a significant expansion in Indore, India. Although we’ve been in India since 2007, we have now opened a new, high-tech campus at NRK Business Park in Indore. These are exciting times for us; we expect to double our India team in the next nine months, including leadership roles in engineering, ops, infrastructure, and customer success under the supervision of Manoj Chhablani, our head of operations in India. The new 16,000-square-foot space has state-of-the-art tech infrastructure as well as a gym, cafeteria, game room, and spacious work stations. Already a leader in technology in Indore, we will continue to attract the best in the industry via highly attractive and best-in-class salary packages.
Our Indore team has been a key to our company’s success, and we look forward to growing this amazing team as well as offering them the type of high tech, state of the art facilities that they deserve. The future is very bright for our company, and we invite the best and brightest in Indore to join us in our mission to make ecommerce easier.
I have great news to share today—we have officially closed a series A investment of $6.4M from Pilot Growth Equity. This investment will enable us to double down on our mission to make business easier for ecommerce companies like yours. With these funds, we will expand our operations, our partnerships, and our products to better serve you. We will deliver more capability, expand integrations, and provide even better service, so you can automate all back-office operations and get back to growing your business.
Our new partner shares our views on the ecommerce market and believes in the solution we deliver. Pilot Growth’s unique approach to supporting entrepreneurs, their passion for our customers, and their strong alignment with the Webgility culture is sure to make this a successful collaboration.
What started 10 years ago as a simple idea has become a top-rated software that helps thousands of businesses and employs a global team of more than 100. Thank you for choosing Webgility and allowing us to be part of your growth. We truly appreciate your business, and we’re more committed than ever to helping you succeed in today’s competitive ecommerce market.
Follow us on Twitter to stay informed of all the new features and enhancements we’ll be launching very soon. Cheers!