Holiday Prep Ideas for 2017

 

Holiday Prep Ideas for 2017There’s no time like the present to get ready for the selling season.

By creating a strategy now, retailers can take advantage of the holiday  retail peak with optimized cross-channel experiences, initiatives aimed at customer retention, and marketing focused on the entire season (not just a few key days).

According to Justuno, the Holidays are the most important time for retailers. If there’s one time of the year to put forth all your marketing efforts, it’s now. In fact, holiday sales accounted for 24% of total U.S. ecommerce sales in 2016 and are expected to increase by 16.6% in 2017. This is a massive opportunity to gain new customers, drive repeat purchases, and ultimately increase sales for 2017. But this can only happen effectively if you start preparing today. Here are some useful tips and ideas that will help you get started.@ShipStation offers simple tips to help you get ready for the holiday selling season. #Unify Click To Tweet

1.   Build your staff now for the busy period. As we know the holidays can be chaotic for retailers. Even if you are a one person operation, there will likely come a time during this period where you will need help. Even hiring holiday staff for a few months or weeks can make a difference. And there are plenty of folks looking to make a little extra money over the holiday period. Continue reading

The 5 Top QuickBooks Apps of 2017

The 5 Top QuickBooks Apps of 2017Written by Fundera’s Seth David

There are so many amazing apps that sync with QuickBooks—it’s difficult to choose just five. But after careful deliberation and reflection on my own experience with these apps, I think we’ve come to the right conclusions.

Below you’ll find the five must-have apps that will make your life easier when you use them in conjunction with QuickBooks.

Read more.

Hiring Oxymorons

Hiring OxymoronsFour essential character conflicts to look for in customer support employees, and the one single quality they all must possess

I’ve been in the management and customer service business for longer than I care to admit, but as the decades have rolled by, I’ve learned a thing or two about what to look for when hiring and training a stellar customer success team. And at the risk of offending sensitive ears, I think it’s worth stripping off the candy coating of HR for a minute to lay out the bare necessities required of anyone who represents your company to your customers. Too often in writing job descriptions and interviewing candidates, we focus on ascending progression of job titles, tech-dependent skill sets, and required degrees and certifications. Instead, look for customer success representatives with qualities that are unique to the human experience. To create a customer service team that performs at the highest level, learn to look for these four character conflicts.  Hiring Oxymorons: 4 character conflicts to look for in customer support employees #HR #HumanResources… Click To Tweet

Driven by results, but also enjoys the process
Results-driven employees can be a dream to manage, but not without the discipline and patience that’s often required when learning about a customer’s issues. Sure, it’s great to be able to check a box and provide support for a customer in minutes. But in many business, especially in the world of SaaS, it’s often necessary to approach customer issues with a set standard for process of elimination and a structured diligence. Many people find this infuriating. Ideally, you hire folks who can’t help but mull over clients’ cases after hours, despite the fact that you’re not paying them to do so. When interviewing, ask about a time when they had trouble solving a problem and ask about their approach, how long it took, if they felt like giving up, and whether or not they sought help. If this Sherlock Holmes quality is in their nature, they’ll probably have a few examples to share and likely report fairly specific details of their problem-solving process as well as deep satisfaction at finding a solution to the problem. Continue reading

Your Guide to Amazon’s Best Sellers Rank

Your Guide to Amazon’s Best Sellers RankUnderstanding how it works
Also known as ‘sales rank,’ Amazon ranks products on an hourly basis according to how much time has elapsed since one was last sold. So if an item has just been sold, it’ll have a pretty high ranking, as opposed to something that’s been languishing for a whole hour. Here’s an example showing the best sellers rank on Amazon for Joe Wick’s book, Lean in 15, which is currently ranked at number 12.@Amazon’s Best Sellers Rank. What you need to know about this mysterious number. @RepricerExpress Click To Tweetlean-15-bsr

What does it really mean?
What many buyers get confused about is what exactly the sales rank signifies. While it does speak to, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items.” It’s a rather isolated measurement, as opposed to being able to compare it within and across categories. Also, the short time-frame during which the best sellers rank is calculated means that it’s an extremely small sample pool. Say you’ve got a very small sales rank number (i.e. as close to 1 as possible) — to assume it’s a hot seller may be incorrect, as the buyer, could simply be looking at something that’s been sold just a few seconds or minutes ago. Continue reading

Why an Email Unsubscribe Can Be a Good Thing

Why an Email Unsubscribe Can Be a Good ThingWritten for Bronto Software by Greg Zakowicz, Senior Commerce Marketing Analyst

It’s a fact. Someone will unsubscribe every time you send a batch promotional email. And while we all hate to see our subscribers go, wouldn’t you be open to a higher unsubscribe rate if it meant increasing your revenue? How you view your unsubscribes not only affects your email strategy and its revenue potential, but it also influences improvements you should make to your automated messages and your yearly list growth goals. Let’s discuss. Great advice from @Bronto on Why an Email Unsubscribe Can Be a Good Thing #Unify Click To Tweet

People unsubscribe for a variety of reasons. The most common include receiving too many emails and irrelevant content. Often, the “too many” threshold is actually determined by the proportion of irrelevant content, those situations when the content is meaningless to the reader or fails to change from one message to the next. I know of retailers who send every day, or even multiple times daily, whose unsubscribe rate is no different than the retailer sending only a few times each week. While there may be an opportunity to drive additional revenue by increasing sends, we need to recognize the full impact of those sends on a subscriber database.

At what point do the inevitable unsubscribes begin to hurt your bottom line? Determining the cost of the unsubscribe is an important step to answering that question. Knowing the cost can help you optimize your sending strategy throughout the year, particularly when planning for periods of increased sending, such as the holiday season. Read more

Guess what? We’re going to Bronto Summit on April 24. Shoot us a note an let’s meet up in person: hello@webgility.com. Better yet, register now for our upcoming webinar with Bronto on April 11: How to Build a Better e-Commerce Email Campaign.