A simple case for changing the course of your business—and your life—with automation.
These days sellers conduct business through a number of channels—both offline and online. These can include a cash register at a brick-and-mortar location, a selling platform (or store) like Magento or Shopify, a custom website with a shopping cart extension like WooCommerce, on marketplaces like Amazon and eBay, and even a point of sale tool like Square. So when it comes to accurately inputting all that sales data into inventory, shipping, and accounting systems, life for a multichannel seller gets very complicated very quickly. And the complexity is multiplied tenfold not if, but when, human involvement introduces errors. Typically when sales hit a peak or the business scales in some way, either the repetitive manual entry becomes too much for a busy seller to manage or hiring a bookkeeper becomes too expensive to justify. In fact, the data management has been the undoing of many a burgeoning business.#Datamanagement is time-consuming and expensive. Here's what to do about it and save money. #Unify #Ecommerce Click To Tweet
Either way sellers are conflicted: The ones who handle their own bookkeeping know their time is better spent growing the business with marketing, networking, researching lower-cost vendors, reviewing workflows—the list goes on. And those who pay to outsource data entry and bookkeeping are often left wondering if they’ll ever be free of an expense that scales in tandem with their business. Continue reading →
Why sellers should commit to back-end operations before pursuing just another pretty piece of SaaS At the risk of over-simplifying the ecommerce industry, most of its software falls into one of two categories — sexy and unsexy. Inevitably, the more seductive side of selling entices business owners to buy tools they must have to attract customers, such as beautiful websites, video tools, artificial intelligence, marketing automation, and the like. Because owners think they need customer-facing tools in order to sell online—and because they’re more fun to use—they put tremendous business resources toward these shiny objects.Why #online #sellers should commit to back-end ops before pursuing another pretty piece of #SaaS #Unify Click To Tweet The truth is, sellers who first invest in the software that does the heavy lifting around data and order management are far more likely to survive their first year. Because the less showy, “boring” side of the business is what sellers actually use to run the company, without it, they are sure to fail. Among dozens of other tasks, this is the software that allows them to
automatically post and sync sales data to accounting, inventory, and shipping
Plus tips on how online sellers can adopt, adapt, and win in the coming months
A wise young man once said, “Life moves pretty fast. If you don’t stop and look around once in awhile, you could miss it.” That’s doubly true for ecommerce, which reaches warp speed during the holidays and skids to a stop in January as sellers breathlessly scurry around returns and clearance sales. Traditionally this is when I review my predictions for the previous year and look ahead to what we can expect in the coming months. Here are this year’s predictions, plus my take on how ecommerce SMBs canadapt and adopt to win in 2018.#Ecommerce predictions worth reading, plus real-world tips for smart sellers. #Unify Click To Tweet
1. To the surprise of no one, Amazon will continue to knock down new and interesting categories. Over the last decade, ecommerce and Amazon have both become synonymous as great disruptors. We’ve seen this coming and it’s nowhere close to an end. Same-day delivery? Of course. Fashion? Certainly. Groceries? Been there, done that. There has even been talk about Amazon entering the healthcare industry—popcorn’s on me for that price war watch party.
If your industry hasn’t yet been touched by ecommerce or Amazon, reach for technology for protection and then brace for impact. To further grow and compete, move from single channel to a multichannel model and sell on a big marketplace. Doing so will give you better exposure, SEO value, more options for moving inventory, and the ability to adjust profit margins based on the market. If you don’t have the stomach for Amazon, consider Walmart. If you can’t stomach Walmart, go with eBay or Etsy—just go with something.
Now more than ever it is vital for a business to centralize their financials.
As you know, “commerce” now involves both brick-and-mortar stores and selling on multiple channels online. And that’s just the first layer of complexity—this year at QuickBooks Connect, I learned that the average SMB uses approximately 15 applications to manage their business.
Unfortunately, many businesses are still manually entering in much of their sales, inventory, and shipping data into their QuickBooks. But why? This method creates many problems, some of them include:
While an ERP may feel like a logical step for a maturing SMB, I would recommend waiting. If you are considering an ERP, it’s likely that you already have many of the necessary tools, but still struggle because those tools are not in sync. When your tools are not in sync, they cause a mess and confusion, which is more manual work. Continue reading →
From the first computer to the latest smartphone, it’s no secret that the world and our nation have made significant advancements in the world of technology. With each new invention or mobile advancement, we have made ourselves extremely reliant on the world wide web as our go-to resource for a plethora of things. However, with this dependency, we also have made ourselves very vulnerable to cyber security threats. Whether it’s a virus, bug, or a skilled hacker, security threats can come from all over the web. From paying our bills to signing up for the next greatest product, we are constantly putting our personal online–risking the chance of identity theft, and more. Big businesses with an online presence face the same threats every day as well.#Ecommerce Sellers! How to Protect Your Website From Modern Security Threats Click To Tweet
Unfortunately, with each major advancement in technology we make, internet hackers will find ways to advance their hacking techniques. Although there’s a multitude of security softwares that will help fight against unwarranted cyber hacks, there’s always the chance that cyber-criminals will find new ways to adapt their techniques and change the way they go about their exploitations. With that being said, it’s very important to keep in mind that getting ‘hacked’ is NOT an inevitability. With the right practices, you can secure your business and your website from modern security threats. Continue reading →
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