There’s no time like the present to get ready for the selling season.
By creating a strategy now, retailers can take advantage of the holiday retail peak with optimized cross-channel experiences, initiatives aimed at customer retention, and marketing focused on the entire season (not just a few key days).
According toJustuno, the Holidays are the most important time for retailers. If there’s one time of the year to put forth all your marketing efforts, it’s now. In fact, holiday sales accounted for 24% of total U.S. ecommerce sales in 2016 and are expected to increase by 16.6% in 2017. This is a massive opportunity to gain new customers, drive repeat purchases, and ultimately increase sales for 2017. But this can only happen effectively if you start preparing today. Here are some useful tips and ideas that will help you get started.@ShipStation offers simple tips to help you get ready for the holiday selling season. #Unify Click To Tweet
1. Build your staff now for the busy period. As we know the holidays can be chaotic for retailers. Even if you are a one person operation, there will likely come a time during this period where you will need help. Even hiring holiday staff for a few months or weeks can make a difference. And there are plenty of folks looking to make a little extra money over the holiday period.Continue reading →
There are so many amazing apps that sync with QuickBooks—it’s difficult to choose just five. But after careful deliberation and reflection on my own experience with these apps, I think we’ve come to the right conclusions.
Below you’ll find the five must-have apps that will make your life easier when you use them in conjunction with QuickBooks.
Four essential character conflicts to look for in customer support employees, and the one single quality they all must possess
I’ve been in the management and customer service business for longer than I care to admit, but as the decades have rolled by, I’ve learned a thing or two about what to look for when hiring and training a stellar customer success team. And at the risk of offending sensitive ears, I think it’s worth stripping off the candy coating of HR for a minute to lay out the bare necessities required of anyone who represents your company to your customers. Too often in writing job descriptions and interviewing candidates, we focus on ascending progression of job titles, tech-dependent skill sets, and required degrees and certifications. Instead, look for customer success representatives with qualities that are unique to the human experience. To create a customer service team that performs at the highest level, learn to look for these four character conflicts. Hiring Oxymorons: 4 character conflicts to look for in customer support employees #HR #HumanResources… Click To Tweet
Driven by results, but also enjoys the process Results-driven employees can be a dream to manage, but not without the discipline and patience that’s often required when learning about a customer’s issues. Sure, it’s great to be able to check a box and provide support for a customer in minutes. But in many business, especially in the world of SaaS, it’s often necessary to approach customer issues with a set standard for process of elimination and a structured diligence. Many people find this infuriating. Ideally, you hire folks who can’t help but mull over clients’ cases after hours, despite the fact that you’re not paying them to do so. When interviewing, ask about a time when they had trouble solving a problem and ask about their approach, how long it took, if they felt like giving up, and whether or not they sought help. If this Sherlock Holmes quality is in their nature, they’ll probably have a few examples to share and likely report fairly specific details of their problem-solving process as well as deep satisfaction at finding a solution to the problem. Continue reading →
What does it really mean? What many buyers get confused about is what exactly the sales rank signifies. While it does speak to, and we quote Amazon here, “how well a product is selling overall, it doesn’t always indicate how well an item is selling among other similar items.” It’s a rather isolated measurement, as opposed to being able to compare it within and across categories. Also, the short time-frame during which the best sellers rank is calculated means that it’s an extremely small sample pool. Say you’ve got a very small sales rank number (i.e. as close to 1 as possible) — to assume it’s a hot seller may be incorrect, as the buyer, could simply be looking at something that’s been sold just a few seconds or minutes ago. Continue reading →
Written for Bronto Software by Greg Zakowicz, Senior Commerce Marketing Analyst
It’s a fact. Someone will unsubscribe every time you send a batch promotional email. And while we all hate to see our subscribers go, wouldn’t you be open to a higher unsubscribe rate if it meant increasing your revenue? How you view your unsubscribes not only affects your email strategy and its revenue potential, but it also influences improvements you should make to your automated messages and your yearly list growth goals. Let’s discuss. Great advice from @Bronto on Why an Email Unsubscribe Can Be a Good Thing #Unify Click To Tweet
People unsubscribe for a variety of reasons. The most common include receiving too many emails and irrelevant content. Often, the “too many” threshold is actually determined by the proportion of irrelevant content, those situations when the content is meaningless to the reader or fails to change from one message to the next. I know of retailers who send every day, or even multiple times daily, whose unsubscribe rate is no different than the retailer sending only a few times each week. While there may be an opportunity to drive additional revenue by increasing sends, we need to recognize the full impact of those sends on a subscriber database.
At what point do the inevitable unsubscribes begin to hurt your bottom line? Determining the cost of the unsubscribe is an important step to answering that question. Knowing the cost can help you optimize your sending strategy throughout the year, particularly when planning for periods of increased sending, such as the holiday season. Read more