As published in Internet Retailer
This holiday season, some of the biggest online retailers are ready to give Amazon a run for its money. Giants like Wal-Mart, Jet.com, and Costco, along with Facebook Inc. and other social media platforms have created alternative channels for marketplace sellers. These new channels are not only creating more avenues for listing products, amd pushing promotional offerings, but also an expansive marketplace to get more exposure.
“Online sellers should be selling on at least one online marketplace to increase reach,” says Parag Mamnani, CEO of Webgility, a provider of ecommerce automation software for multichannel ecommerce companies. “But in order to compete, merchants really must be selling on several different channels at once.”
According to Mamnani, online retailers are often intimidated by the prospect of selling on these different channels. But he says there are several steps they can take to fully leverage the different channels available to them. First, they should firm up their entire technology stack. “Stress test your operational workflows, make sure you don’t have any break-points in your orders management, inventory tracking, shipping or bookkeeping,” he says.
Then, Mamnani recommends, online retailers and their teams should discuss replacing any inefficient tools or processes. “Now’s the time to clean up that inventory spreadsheet and create a better system to organize it,” he adds. “Is someone doing full-on forensic research every time there’s a return or exchange? Examine your return system and do a bit of research on return optimization and automation. I promise, trimming those inefficiencies now will pay off during peak selling season.” Continue reading
Most online retailers are never fully ready for holiday sales. In fact, most sellers just
guess at the season’s projections. It’s no wonder that, although online retail continues to grow at an exponential rate, significant profit margins continue to elude independent sellers. Why? Because without the right tools, selling on multiple channels is a losing game
Imagine an e-commerce ecosystem where all of your stores, marketplaces, software, and business applications actually work together to optimize workflows and profit margins during the potentially game-changing peek holiday sales.
Our new guide explains how automating your e-commerce sales, shipping, inventory, and accounting will prepare you for fair skies through the holidays, new year, and beyond.
Written by Tara Johnson for CPC Strategy
Amazon Pages is an Amazon Marketing Services (AMS) advertising feature that allows brands to create a customized landing page, giving vendors increased exposure on the Amazon Marketplace.
What Does The End of Amazon Pages Mean?
- Amazon Pages that are linked to Headline Search Ad campaigns will remain active until December 31, 2017.
- Amazon is now encouraging vendors to invest in “Amazon Store” to showcase their products and promote their brand. Read more about the end of Amazon Pages
Amazon introduced “Amazon Stores” as a free self-service product that allows brand owners to design and create multipage stores to showcase their brands, products and value proposition on Amazon.
What are Amazon Stores?
These multipage stores provide an enhanced brand-centric shopping experience on Amazon in desktop and mobile platforms.
Shoppers visiting an Amazon Store are able to see a curated collection of a brand’s products in a customized, brand-centric, shopping experience. Read more about Amazon Stores
Our new integration eliminates data entry between Walmart Marketplace and QuickBooks
We’re thrilled to announce a Beta program of a new integration with Walmart Marketplace that can empower you to radically simplify operations by managing your Walmart Marketplace sales orders, QuickBooks accounting, multi-channel inventory, and shipping all from one place. This important integration comes as Walmart last week reported 63% in e-commerce sales and 69% growth in gross merchandise volume, mostly from Walmart.com. Continue reading
New research identifies and solves the major problems limiting the effective use of omnichannel selling
We’ve joined forces with Retail Systems Research (RSR), the only research company run by retailers for retailers, to unveil new research that identifies and solves the major problems limiting independent retailers’ effective use of omnichannel selling. The report, “Three Hidden Costs of Omnichannel that Impact the Independent Retailer,” is available for free download.
We’re also looking forward to hosting a free webinar with the author of the report and RSR managing partner Nikki Baird on Thursday, March 2, at 11:00 a.m. PT.
Baird told us, “One of the biggest obstacles of being a small, independent retailer is that you have all of the challenges of big retailers, but none of the resources they have to tackle these challenges. Omnichannel—the act of serving customers holistically across multiple touch points—is no different. Consumers don’t care if the retailer is big or small. They just want to shop how, when, and where they want, in an interaction with a retailer or brand that is seamless and consistent. In this new research, we identify the top hindrances for independent retailers and offer practical solutions that will empower them to make the most of the omnichannel selling environment.”
This new report tackles key issues facing independent retailers including:
- Inaccurate product availability: Small retailers struggle to “see” their inventory. Indeed, RSR found that only 8% of respondents with $250M or less of revenue can see inventory levels across their business, and can promise with confidence that they can sell an item to consumers across multiple selling channels.