Why a complete view of multichannel retail business is critical to success.
Webgility customer and mountain bike apparel retailer Club Ride Apparel recently faced a customer satisfaction challenge. The online company, which was founded in 2008, was growing rapidly and had graduated from QuickBooks to more sophisticated tools to manage its fulfillment through multiple sales channels. But without integration between sales, its ecommerce platform, its customers, and its inventory, Club Ride often found itself unable to fulfill customers’ orders quickly—or even at all. As a result, its brand equity was suffering.
Club Ride’s dilemma isn’t uncommon among retailers. Many merchants now sell through multiple sales channels—including online marketplaces, custom websites, and brick-and-mortar locations—and must deliver orders to customers accurately and quickly to compete in today’s competitive retail arena. While this adjustment increases the seller’s ability to scale, it also creates a new kind of chaos around data management and logistics when it comes to inventory, fulfillment, and shipping. Learn how to save up to 50 hours per month on data entry and increase order volume by 20%. #Automation Click To Tweet
Adding to these challenges, free shipping and even free overnight shipping have become obligatory. Whether built into the order price or not, consumers simply do not like to see shipping charges on their orders. And because shipping costs are directly tied to profit margins, it is now essential that retailers get the best possible pricing for shipping and have the freedom to choose which provider is best suited for each order. Continue reading