Find profitable products for your online niche

How to find profitable products for your online niche

Credit: Clark Street Mercantile via Unsplash

e-Commerce doesn’t have to be so complicated, especially when you specialize

Many people believe that it takes a huge amount of hard work and effort to make money from e-commerce, but this really is a myth. Don’t get me wrong, there’s still plenty of work to be done, but it is wholly possible to start generating a profit in e-commerce without having to quit your day job.How to find profitable products for your online niche @myecommercetips @webgility #Unify Click To Tweet

People who really want to make a go of e-tail would be looking to set themselves a target of a 6-figure sum in monthly sales, with a decent profit margin (minimum 30%). This will give you more financial freedom and the option to scale up your business even further. The process of generating a handsome profit all starts with choosing and testing the right products to sell from your online store. Here are some tips for beginners looking to source and market profitable items for their niche customers. Continue reading

Partner Profile: Andy Eastes, Founder and CEO, SkuVault

Andy Eastes, CEO SkuVaultSkuVault CEO Andy Eastes’ story started in middle school when he began selling things online out of his friends’ parents’ basements, garages, and attics. That eventually evolved into estate sales and then actual stores with actual vendors. Then he helped start an apparel and footwear e-commerce company in Louisville, Kentucky where he soon built his first inventory system. Shortly thereafter he put himself back in the e-commerce business by building the prototype of SkuVault, then called Epic, which he sold to two customers, one of which is still using it today. In December 2012, he launched the web-based system which is now known as SkuVault.Check out this partner profile and get to know Andy Eastes, #CEO of @SkuVault. #Unify Click To Tweet

SkuVault is a warehouse management technology platform that also has supporting features to go further back in the supply chain and enable companies to come into the 21st Century, go digital, and be multi- and omnichannel from the beginning. SkuVault takes sales all the way from purchasing up to and through the fulfillment process to then on the backside of that the reporting and analytics. Partnerships and integrations with companies like Webgility and the Virtual ERP for e-Commerce are key to their clients’ success. Continue reading

New! Enhanced Unify integration with Xero

New! Enhanced Unify integration with XeroNew Unify integration simplifies sync with leading solutions from ShipStation, ShippingEasy, Skubana, and SkuVault

Today we announced an enhanced integration with cloud accounting software company Xero (NZX: XRO, ASX: XRO) that makes syncing of financials, inventory, and shipping data with leading systems easier than ever.

The upgraded integration enables sellers to sync data between Xero and shipping apps such as ShipStation and ShippingEasy, quickly track revenue across sales channels, and record expenses and fees from marketplaces such as Amazon and eBay simply and accurately. In addition, new features allow sellers to better utilize the power of Xero’s built-in inventory capabilities by syncing price and quantity with online channels, and automatically building their inventory list in Xero from their sales channel data. Also with the new integration, sellers can keep up to date on vendor purchase orders when using advanced inventory tools such as Skubana or SkuVault.

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Hidden Costs of Omnichannel that Impact Independent Sellers

Hidden Costs of Omnichannel that Impact Independent SellersNew research identifies and solves the major problems limiting the effective use of omnichannel selling

We’ve joined forces with Retail Systems Research (RSR), the only research company run by retailers for retailers, to unveil new research that identifies and solves the major problems limiting independent retailers’ effective use of omnichannel selling. The report, “Three Hidden Costs of Omnichannel that Impact the Independent Retailer,” is available for free download.

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We’re also looking forward to hosting a free webinar with the author of the report and RSR managing partner Nikki Baird on Thursday, March 2, at 11:00 a.m. PT. 

Baird told us, “One of the biggest obstacles of being a small, independent retailer is that you have all of the challenges of big retailers, but none of the resources they have to tackle these challenges. Omnichannel—the act of serving customers holistically across multiple touch points—is no different. New #retail #research identifies and solves the hidden costs of #omnichannel selling Click To TweetConsumers don’t care if the retailer is big or small. They just want to shop how, when, and where they want, in an interaction with a retailer or brand that is seamless and consistent. In this new research, we identify the top hindrances for independent retailers and offer practical solutions that will empower them to make the most of the omnichannel selling environment.”

This new report tackles key issues facing independent retailers including:

  • Inaccurate product availability: Small retailers struggle to “see” their inventory. Indeed, RSR found that only 8% of respondents with $250M or less of revenue can see inventory levels across their business, and can promise with confidence that they can sell an item to consumers across multiple selling channels.

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Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar?

For 10 years, we at Webgility have had a front-row seat from which to study thousands of e-commerce businesses and millions of online orders. This has put us in the unique position to cure what ails online sellers. As an antidote for app fatigue—one that gives sellers like you a useful, sustainable way to grow their business—we’re thrilled to announce the creation of the e-Commerce Ecosystem. This high-powered, collaborative network of best-in-class e-commerce business applications streamlines all online operations so you can focus on strategically growing your business. Hand-picked for their excellence in specialized categories of online selling—sales, accounting, inventory, and shipping—the industry leaders that make up the e-Commerce Ecosystem stand united to change the lives of sellers for the better. By seamlessly integrating all aspects of e-commerce, together we bring efficiency and order to otherwise chaotic workflows and business operations. Download our whitepaper and learn how to make eCommerce easie

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