As published in Internet Retailer‘s 5 Key Ecommerce Fulfillment Trends
Mountain bike apparel retailer Club Ride recently faced a customer satisfaction challenge. The online company, which was founded in 2008, was growing rapidly, and earlier this year moved away from QuickBooks to more sophisticated tools to manage its fulfillment through its multiple sales channels. But without integration between sales, its e-commerce platform, its customers and its inventory, Club Ride often found itself unable to fulfill customers’ orders quickly—or even at all. As a result, its brand equity was suffering.
Club Ride’s dilemma isn’t uncommon among retailers. Many merchants now sell through multiple sales channels—including online marketplaces, their own websites and their bricks-and-mortar locations—and must deliver orders to customers accurately and quickly to compete in today’s competitive retail arena. “While this adjustment increases the seller’s ability to scale, it also creates a new kind of chaos around data management and logistics when it comes to inventory, fulfillment, and shipping,” says Parag Mamnani, CEO of Webgility, an inventory management technology provider. Continue reading
Credit: Clark Street Mercantile via Unsplash
e-Commerce doesn’t have to be so complicated, especially when you specialize
Many people believe that it takes a huge amount of hard work and effort to make money from e-commerce, but this really is a myth. Don’t get me wrong, there’s still plenty of work to be done, but it is wholly possible to start generating a profit in e-commerce without having to quit your day job.
People who really want to make a go of e-tail would be looking to set themselves a target of a 6-figure sum in monthly sales, with a decent profit margin (minimum 30%). This will give you more financial freedom and the option to scale up your business even further. The process of generating a handsome profit all starts with choosing and testing the right products to sell from your online store. Here are some tips for beginners looking to source and market profitable items for their niche customers. Continue reading
SkuVault CEO Andy Eastes’ story started in middle school when he began selling things online out of his friends’ parents’ basements, garages, and attics. That eventually evolved into estate sales and then actual stores with actual vendors. Then he helped start an apparel and footwear e-commerce company in Louisville, Kentucky where he soon built his first inventory system. Shortly thereafter he put himself back in the e-commerce business by building the prototype of SkuVault, then called Epic, which he sold to two customers, one of which is still using it today. In December 2012, he launched the web-based system which is now known as SkuVault.
SkuVault is a warehouse management technology platform that also has supporting features to go further back in the supply chain and enable companies to come into the 21st Century, go digital, and be multi- and omnichannel from the beginning. SkuVault takes sales all the way from purchasing up to and through the fulfillment process to then on the backside of that the reporting and analytics. Partnerships and integrations with companies like Webgility and the Virtual ERP for e-Commerce are key to their clients’ success. Continue reading
New Unify integration simplifies sync with leading solutions from ShipStation, ShippingEasy, Skubana, and SkuVault
Today we announced an enhanced integration with cloud accounting software company Xero (NZX: XRO, ASX: XRO) that makes syncing of financials, inventory, and shipping data with leading systems easier than ever.
The upgraded integration enables sellers to sync data between Xero and shipping apps such as ShipStation and ShippingEasy, quickly track revenue across sales channels, and record expenses and fees from marketplaces such as Amazon and eBay simply and accurately. In addition, new features allow sellers to better utilize the power of Xero’s built-in inventory capabilities by syncing price and quantity with online channels, and automatically building their inventory list in Xero from their sales channel data. Also with the new integration, sellers can keep up to date on vendor purchase orders when using advanced inventory tools such as Skubana or SkuVault.
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New research identifies and solves the major problems limiting the effective use of omnichannel selling
We’ve joined forces with Retail Systems Research (RSR), the only research company run by retailers for retailers, to unveil new research that identifies and solves the major problems limiting independent retailers’ effective use of omnichannel selling. The report, “Three Hidden Costs of Omnichannel that Impact the Independent Retailer,” is available for free download.
We’re also looking forward to hosting a free webinar with the author of the report and RSR managing partner Nikki Baird on Thursday, March 2, at 11:00 a.m. PT.
Baird told us, “One of the biggest obstacles of being a small, independent retailer is that you have all of the challenges of big retailers, but none of the resources they have to tackle these challenges. Omnichannel—the act of serving customers holistically across multiple touch points—is no different. Consumers don’t care if the retailer is big or small. They just want to shop how, when, and where they want, in an interaction with a retailer or brand that is seamless and consistent. In this new research, we identify the top hindrances for independent retailers and offer practical solutions that will empower them to make the most of the omnichannel selling environment.”
This new report tackles key issues facing independent retailers including:
- Inaccurate product availability: Small retailers struggle to “see” their inventory. Indeed, RSR found that only 8% of respondents with $250M or less of revenue can see inventory levels across their business, and can promise with confidence that they can sell an item to consumers across multiple selling channels.