Sensible Is the New Sexy

Sensiblel is the new sexyWhy sellers should commit to back-end operations before pursuing just another pretty piece of SaaS

At the risk of over-simplifying the ecommerce industry, most of its software falls into one of two categories — sexy and unsexy. Inevitably, the more seductive side of selling entices business owners to buy tools they must have to attract customers, such as beautiful websites, video tools, artificial intelligence, marketing automation, and the like. Because owners think they need customer-facing tools in order to sell online—and because they’re more fun to use—they put tremendous business resources toward these shiny objects.Why #online #sellers should commit to back-end ops before pursuing another pretty piece of #SaaS… Click To Tweet

The truth is, sellers who first invest in the software that does the heavy lifting around data and order management are far more likely to survive their first year. Because the less showy, “boring” side of the business is what sellers actually use to run the company, without it, they are sure to fail. Among dozens of other tasks, this is the software that allows them to

  • automatically post and sync sales data to accounting, inventory, and shipping
  • easily track expenses, fees, and costs to calculate profits
  • process returns and exchanges
  • transfer payment from their customers to their bank account
  • manufacture or source their products
  • ship products, track inventory, see what’s in and out of stock
  • calculate, validate, and collect sales tax

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Better insights come from seeing the big picture

Better insights come from seeing the big pictureAs published in Internet Retailer‘s 5 Key Ecommerce Fulfillment Trends

Mountain bike apparel retailer Club Ride recently faced a customer satisfaction challenge. The online company, which was founded in 2008, was growing rapidly, and earlier this year moved away from QuickBooks to more sophisticated tools to manage its fulfillment through its multiple sales channels. But without integration between sales, its e-commerce platform, its customers and its inventory, Club Ride often found itself unable to fulfill customers’ orders quickly—or even at all. As a result, its brand equity was suffering. Read how this apparel retailer adjusted their back-office workflows with Webgility's #Unify Click To Tweet

Club Ride’s dilemma isn’t uncommon among retailers. Many merchants now sell through multiple sales channels—including online marketplaces, their own websites and their bricks-and-mortar locations—and must deliver orders to customers accurately and quickly to compete in today’s competitive retail arena. “While this adjustment increases the seller’s ability to scale, it also creates a new kind of chaos around data management and logistics when it comes to inventory, fulfillment, and shipping,” says Parag Mamnani, CEO of Webgility, an inventory management technology provider. Continue reading

Find profitable products for your online niche

How to find profitable products for your online niche

Credit: Clark Street Mercantile via Unsplash

e-Commerce doesn’t have to be so complicated, especially when you specialize

Many people believe that it takes a huge amount of hard work and effort to make money from e-commerce, but this really is a myth. Don’t get me wrong, there’s still plenty of work to be done, but it is wholly possible to start generating a profit in e-commerce without having to quit your day job.How to find profitable products for your online niche @myecommercetips @webgility #Unify Click To Tweet

People who really want to make a go of e-tail would be looking to set themselves a target of a 6-figure sum in monthly sales, with a decent profit margin (minimum 30%). This will give you more financial freedom and the option to scale up your business even further. The process of generating a handsome profit all starts with choosing and testing the right products to sell from your online store. Here are some tips for beginners looking to source and market profitable items for their niche customers. Continue reading

Partner Profile: Andy Eastes, Founder and CEO, SkuVault

Andy Eastes, CEO SkuVaultSkuVault CEO Andy Eastes’ story started in middle school when he began selling things online out of his friends’ parents’ basements, garages, and attics. That eventually evolved into estate sales and then actual stores with actual vendors. Then he helped start an apparel and footwear e-commerce company in Louisville, Kentucky where he soon built his first inventory system. Shortly thereafter he put himself back in the e-commerce business by building the prototype of SkuVault, then called Epic, which he sold to two customers, one of which is still using it today. In December 2012, he launched the web-based system which is now known as SkuVault.Check out this partner profile and get to know Andy Eastes, #CEO of @SkuVault. #Unify Click To Tweet

SkuVault is a warehouse management technology platform that also has supporting features to go further back in the supply chain and enable companies to come into the 21st Century, go digital, and be multi- and omnichannel from the beginning. SkuVault takes sales all the way from purchasing up to and through the fulfillment process to then on the backside of that the reporting and analytics. Partnerships and integrations with companies like Webgility and the Virtual ERP for e-Commerce are key to their clients’ success. Continue reading

New! Enhanced Unify integration with Xero

New! Enhanced Unify integration with XeroNew Unify integration simplifies sync with leading solutions from ShipStation, ShippingEasy, Skubana, and SkuVault

Today we announced an enhanced integration with cloud accounting software company Xero (NZX: XRO, ASX: XRO) that makes syncing of financials, inventory, and shipping data with leading systems easier than ever.

The upgraded integration enables sellers to sync data between Xero and shipping apps such as ShipStation and ShippingEasy, quickly track revenue across sales channels, and record expenses and fees from marketplaces such as Amazon and eBay simply and accurately. In addition, new features allow sellers to better utilize the power of Xero’s built-in inventory capabilities by syncing price and quantity with online channels, and automatically building their inventory list in Xero from their sales channel data. Also with the new integration, sellers can keep up to date on vendor purchase orders when using advanced inventory tools such as Skubana or SkuVault.

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