4 Ways to Improve Your Amazon Listing’s Best Seller Ranking

4 Ways to Improve Your Amazon Listing’s Best Seller RankingSimple tasks that will help you climb the Amazon ladder to higher profits.

Your Amazon Best Seller Ranking is a significant factor in determining where you appear in product searches which, of course, can have a serious impact on your bottom line. A high best seller ranking increases your visibility and puts your product in front of a wider range of potential customers and increases the likelihood that you will make a sale.

But here’s the thing, Amazon’s search algorithm can create a bit of a closed loop. A high volume of sales is one of the factors that determines the ranking. Sellers with a high ranking are more likely to appear on the first page of a search which increases the likelihood that people will buy from them, further improving their ranking, their search results, and conversion rate—then around and around we go.

If you’re not currently one of the sellers caught up in this beneficial cycle, there are several steps you can take to improve your listing’s best seller ranking and start earning more money. Sales and conversion rates are not the only factors considered for the best seller ranking. Amazon also bases this number on relevancy and customer satisfaction. If you are able to improve your listings and the customer experience, sales will follow close behind, and your seller ranking will start to climb. Here’s what you can do:

1. Write Good Content
When writing the description for your listing, do not forget about the customer. Yes, listing optimization is crucial but it must be done well. It cannot just be a jumble of keywords that make little to no sense. You want an optimized listing that will appear in a product search, but you also want to make a sale. Write for a conversion and not just a computer algorithm. The algorithm is not buying your product, people are.@Webgility guest blog by @SellersChoice: 4 Ways to Improve Your Amazon Listing’s Best Seller Ranking… Click To Tweet

When it comes to your title, it is important to include as many keywords as possible but do not just throw them in without thinking. Your listing’s title should include all the information a potential customer needs to understand exactly what your product is. It should include the name of the product, what it does, materials used, its size and color (if relevant), as well as potential benefits and uses. Put your primary keywords near the front of the title and be concise when describing benefits and features, you will go into more detail about those in your product description.

In writing your product description, keep potential buyers in mind at all times. Do not just list specs and features, engage the reader. What would you want to know about this product before you buy it? Try to answer any questions buyers may have before they have them. Be sure to indicate what makes your product special. If you are able to use A+ Plus Pages or Enhanced Brand Content, it’s wise to do so. These platforms provide the opportunity to create a more impressive product listing by giving you more space for your product description, the ability to change your layout, the capacity for more photos and the use of charts and graphs. It gives you the space to demonstrate why your product is the product. Remember, Amazon users are shoppers. They already want to buy the product, you just need to convince them to buy it from you.

2. Do Keyword Research
Keywords are important for improving your visibility on Amazon. Choosing relevant keywords is the easiest way to find yourself at, or near, the top of any search results. If you are having a hard time determining your keywords, try using Google Keyword Planner or other similar tools.

It is also useful to spend a little time checking out your competition. Search the keywords you are using and see what comes up. If products similar to yours appear in the results, you’re on the right track. Study these results. Look at top sellers in your category and niche and see what they’re doing. Do their listings contain keywords that yours is missing? Continue reading

How to Protect Your Website From Modern Security Threats

How to Protect Your Website From Modern Security ThreatsFrom the first computer to the latest smartphone, it’s no secret that the world and our nation have made significant advancements in the world of technology. With each new invention or mobile advancement, we have made ourselves extremely reliant on the world wide web as our go-to resource for a plethora of things. However, with this dependency, we also have made ourselves very vulnerable to cyber security threats. Whether it’s a virus, bug, or a skilled hacker, security threats can come from all over the web. From paying our bills to signing up for the next greatest product, we are constantly putting our personal online–risking the chance of identity theft, and more. Big businesses with an online presence face the same threats every day as well.#Ecommerce Sellers! How to Protect Your Website From Modern Security Threats Click To Tweet

Unfortunately, with each major advancement in technology we make, internet hackers will find ways to advance their hacking techniques. Although there’s a multitude of security softwares that will help fight against unwarranted cyber hacks, there’s always the chance that cyber-criminals will find new ways to adapt their techniques and change the way they go about their exploitations. With that being said, it’s very important to keep in mind that getting ‘hacked’ is NOT an inevitability. With the right practices, you can secure your business and your website from modern security threats. Continue reading

Emerging Tech Trends in Accounting

Emerging Tech Trends in AccountingWritten by Jim Walsh, Chief Information Officer, Right Networks

As reviewed through time, this is likely to be a fascinating milestone in the evolution of accounting technology and its impact on business. Many working professionals can still remember when technology was burgeoning. From the perspective of accountancy, paper ledgers gave way to spreadsheet applications. CPAs and accounting professionals passed files back and forth from shared drives or emailed them to peers and clients. Then those spreadsheets got more advanced – they were shared in content management systems or stored in the cloud and worked on by multiple people simultaneously. And now applications are becoming transformative in their ability to draw conclusions and anticipate trends based on the information that was once handwritten in books that wouldn’t even fit inside a backpack.Read about emerging #tech #trends in #accounting, by @RightNetworks #Unify #Cloud Click To Tweet

The accounting industry isn’t exempt or unique in the fact that it’s being impacted by a rush of technology advances. Thinking about all of the different ways that technology could impact any industry is as dizzying as it is speculative. It’s likely that we haven’t fully anticipated the ways that conditions and processes will merge to allow for new things. So how can a CPA firm or accounting professional prepare for a future where technology presents an unknown? Continue reading

Enter ShipStation’s Holiday Sweepstakes

Enter ShipStation's Holiday SweepstakesA busy holiday season is quickly approaching and there’s no better time to get ahead of your shipping strategy than right now! ShipStation strongly values the success of small business owners and entrepreneurs—and wants to help you stay as efficient as possible.

With holiday productivity in mind, ShipStation is excited to announce a Holiday Sweepstakes. They are rewarding ONE lucky winner to a dream workstation valued at $4,500, and four additional runner-ups to prizes that will help you become more successful!

One GRAND PRIZE winner receives:

  • ShipStation FREE for 1 year
  • 256gb Pro Tablet
  • Thermal Printer + Labels
  • $100 gift card
  • Industrial Shipping Scale
  • Barcode Scanner
  • Hand Truck Dolly
  • Tape Gun + Stickers + Branded Tape
  • Support Visit from ShipStation + feature within our social community
  • Weekly Prizes

Four (weekly) runner-up winners receive:

  • $40 ShipStation swag
  • $25 American Express gift card

It’s simple to enter AND you can earn up to five entries! Get started on the ShipStation Holiday Sweepstakes page. Sweepstakes starts on Sept. 28 and ends Oct. 25.

Enter the ShipStation Sweepstakes at shipstation.com/sweepstakes

NO PURCHASE NECESSARY. Purchasing does not improve your chances of winning. The ShipStation Holiday Sweepstakes is open to legal residents of the 50 U.S. and D.C., 18 or older, and businesses that are located within the 50 U.S. or D.C. and Canada (excluding Quebec). Void in Quebec, Puerto Rico, Guam, the U.S. Virgin Islands, outside the U.S. and where prohibited by law. Sweepstakes begins at 12:00:01 AM ET on 09/28/17 and ends at 11:59:59 PM ET on 10/25/17. Click here for entry details and Official Rules. Sponsor: ShipStation, 3800 N. Lamar Blvd #220, Austin, TX 78756.

Holiday Prep Ideas for 2017


Holiday Prep Ideas for 2017There’s no time like the present to get ready for the selling season.

By creating a strategy now, retailers can take advantage of the holiday  retail peak with optimized cross-channel experiences, initiatives aimed at customer retention, and marketing focused on the entire season (not just a few key days).

According to Justuno, the Holidays are the most important time for retailers. If there’s one time of the year to put forth all your marketing efforts, it’s now. In fact, holiday sales accounted for 24% of total U.S. ecommerce sales in 2016 and are expected to increase by 16.6% in 2017. This is a massive opportunity to gain new customers, drive repeat purchases, and ultimately increase sales for 2017. But this can only happen effectively if you start preparing today. Here are some useful tips and ideas that will help you get started.@ShipStation offers simple tips to help you get ready for the holiday selling season. #Unify Click To Tweet

1.   Build your staff now for the busy period. As we know the holidays can be chaotic for retailers. Even if you are a one person operation, there will likely come a time during this period where you will need help. Even hiring holiday staff for a few months or weeks can make a difference. And there are plenty of folks looking to make a little extra money over the holiday period. Continue reading