The holiday season represents the biggest revenue opportunity of the year for ecommerce sellers and mobile devices are projected to drive approximately 56.5% of all US holiday ecommerce sales this year. With holiday shopping starting earlier than ever and competition fiercer across every marketplace, identifying trending products early gives you the competitive edge you need.
Recent research shows that 58% of US consumers plan to use AI to help them find holiday gifts in 2025, which means your product listings, keywords, and reviews matter more than ever. The sellers who win this season will be those who spot trends early, position their products strategically, and have their operations ready to scale.
Here are 10 product categories gaining serious traction on Amazon, eBay, Shopify, and other platforms and exactly what they mean for your holiday strategy.
Why It's Trending: Ring doorbells and other smart home security devices are more popular than ever in 2025, driven by growing home security concerns and the desire for peace of mind. Smart home devices, from smart speakers with enhanced AI capabilities to advanced home security systems, are among the top Christmas gift trends as tech-savvy consumers embrace these gadgets to simplify and secure their homes.
How to Position It: Focus on new homeowners, renters upgrading their tech, and safety-conscious families. Highlight easy installation and smartphone integration. Source refurbished or open-box inventory for better margins, and emphasize compatibility with popular smart home ecosystems.
Seller Insight: Security products tend to have strong conversion rates because they solve real problems. Get your listings up early with clear specs and installation videos.
Why It's Trending: In 2025, the most popular corporate gifts are experience-focused and deeply personalized, with curated gift boxes featuring branded packaging and elevated unboxing moments. Consumers expect personalized gift guides and bundled product recommendations that help replicate the kind of tailored, concierge-like experience that keeps customers coming back.
How to Position It: Offer customization options on apparel, home decor, jewelry, and drinkware. Create gift bundles that tell a story. Use high-quality product photography and videos showing personalization examples. Market to shoppers looking for unique, thoughtful gifts that stand out from generic options.
Seller Insight: Personalized items typically can't be returned, which reduces your return rate. Price these products higher to account for customization work and lower return risk.
Why It's Trending: With mobile device ownership expected to reach 18.22 billion by 2025, tech accessories remain in constant demand. The mobile accessories market is projected to hit $148.81 billion by 2030, with phones and accessories being some of the most sought-after products on eBay.
How to Position It: Stay ahead of new phone releases and immediately list compatible accessories. Bundle items together (case + charger + screen protector) for higher average order values. Emphasize durability, design, and device compatibility in your listings, and create unboxing videos.
Seller Insight: These products are affordable, easy to ship, and offer strong profit margins. Update your inventory whenever new phone models launch.
Why It's Trending: In our fast-paced world, gifts that recharge and relax are increasingly popular, with luxurious spa products, high-quality skincare, and artisanal soaps leading the way. Gifts for health, wellness, and home décor reflect our growing trend to create the right ambiance for ourselves and our loved ones.
How to Position It: Curate spa gift sets, aromatherapy bundles, and self-care packages. Target shoppers buying for stressed-out friends, new moms, and anyone who needs to unwind. Emphasize natural ingredients, premium packaging, and the gift-giving experience.
Seller Insight: This category sees consistent demand year-round but spikes during holidays. Stock various price points from budget-friendly to luxury.
Why It's Trending: Candles have evolved from basic light sources into must-have home decor accents chosen for ambiance, relaxation, and gift-giving, with unique scents, eye-catching designs, and handcrafted touches making them extra appealing. Soy candles and eco-friendly options are gaining traction as consumers prioritize sustainability.
How to Position It: Create seasonal collections (winter spice, pine forest, cinnamon) and bundle candles with complementary products like matches or holders. Use lifestyle photography showing candles in beautiful home settings. Target gift-givers looking for thoughtful, affordable presents.
Seller Insight: Candles are relatively inexpensive to source and ship well when properly packaged. Market them as hostess gifts, stocking stuffers, and self-care treats.
Why It's Trending: The activewear trend continues to thrive, with leggings and shorts driving sales in 2025, and searches for specific styles like "foldover," "flare," and "butt-lifting" leggings notably increasing. The sports apparel market soared to $558.33 billion in 2024, while the fitness equipment market is set to reach $8.34 billion by 2025.
How to Position It: Focus on comfort, style, and functionality. Offer size-inclusive ranges and highlight fabric technology (moisture-wicking, four-way stretch). Target New Year's resolution shoppers in late December and January.
Seller Insight: Activewear has strong repeat-purchase potential. Build a brand around quality and fit, and customers will come back season after season.
Why It's Trending: Small kitchen appliances like blenders, coffee makers, and air fryers are hot sellers in the diverse home and kitchen category. As consumers spend more time at home, practical kitchen solutions that save time and space remain popular gift choices.
How to Position It: Emphasize space-saving design, ease of use, and versatility. Create demonstration content or how-to videos showing the gadget in action. Bundle recipe guides or accessories with appliances for added value.
Seller Insight: Kitchen items are practical gifts with broad appeal. Price competitively and ensure your product descriptions clearly explain what makes your item different.
Why It's Trending: Subscription services are a gift that lasts well beyond the holiday season, offering ongoing enjoyment through streaming services, monthly boxes for skincare, books, or hobbies, and fitness and wellness apps with tailored plans.
How to Position It: If you sell consumable products, consider launching a subscription model. Gift subscriptions appeal to shoppers who want to give ongoing experiences rather than one-time items. Emphasize convenience and the "gift that keeps giving" angle.
Seller Insight: Subscriptions create recurring revenue beyond the holiday season. They're particularly attractive for beauty, food, and lifestyle products.
Why It's Trending: The global handicraft market is projected to reach USD 427.71 billion by 2025 and more than double to USD 1,160.83 billion by 2035, fueled by rising consumer demand for sustainable, unique, and locally sourced handmade products.
How to Position It: Emphasize authenticity, craftsmanship, and the story behind your products. Target shoppers looking for unique, meaningful gifts that stand out from mass-produced alternatives. Highlight sustainable materials and ethical production.
Seller Insight: Handcrafted items command premium prices and attract loyal customers. Your product photography and storytelling are critical for this category.
Why It's Trending: Americans are the most likely to shop for their furry friends at 27%, with Canadians and Australians following at 24%. Pet owners increasingly treat their pets as family members, driving demand for quality pet gifts, custom accessories, and interactive toys.
How to Position It: Offer custom pet portraits, personalized collars, interactive toys, and high-quality grooming products. Target pet owners looking to spoil their companions or gift to other pet lovers. Bundle items for higher order values.
Seller Insight: Pet products have passionate customers and strong repeat-purchase rates. Focus on quality and safety, and encourage customer reviews with pet photos.
The traditional kickoff to the holiday season is no longer tied to a specific date, with consumers shopping when it's convenient for them. In fact, nearly 80% of holiday gift spending is expected to happen before Cyber Monday.
Here's what this means for you:
October is your testing ground. Getting products listed early gives you time to optimize listings, gather initial reviews, and improve your keyword rankings before the November rush.
Reviews and social proof win conversions. A product with 50+ reviews in early November will massively outperform one with zero reviews in December even if the latter has better pricing.
Keyword ranking takes time. Amazon, eBay, and other platforms need time to index your products and understand their relevance. Waiting until November means you're invisible when shoppers start browsing.
Early movers capture market share. When you list first and optimize aggressively, you establish yourself as the go-to seller before competitors flood the market.
The sellers who win holiday 2025 won't be the ones who scramble in late November. They'll be the ones who plan now, test in October, and scale in November and December.
Spotting trending products is just the beginning. To actually profit from holiday sales, you need operations that can keep up.
Here's where most sellers struggle:
Webgility solves these problems by automating your entire back office:
Real-time multichannel sync: Orders, inventory, fees, and payouts from Amazon, eBay, Shopify, Walmart, and more flow automatically into QuickBooks, Xero, or NetSuite. No manual entry. No spreadsheets. Just accurate data, instantly.
Accurate margin tracking: See your real profitability across every channel and product, including all marketplace fees, shipping costs, and refunds. Know exactly which trending products are actually making you money.
Inventory sync: Prevent overselling by keeping inventory levels accurate across all sales channels in real-time. When you sell out of that hot holiday item on Amazon, your eBay and Shopify listings update automatically.
Month-end in minutes, not days: Automated reconciliation means you close your books faster and get back to running your business. No more manual payout matching or fee categorization.
Scale without adding headcount: Handle 10x the order volume without hiring more staff for data entry or bookkeeping. Your operations grow with your revenue.
When your operations are on autopilot, you can focus on what actually drives revenue: sourcing trending products, optimizing listings, and scaling your advertising.
The opportunity is clear: despite budget concerns, consumers remain committed to preserving cherished holiday traditions, with total holiday spending averaging $1,552 per person. The money is there. The trends are proven. Now it's about execution.
Your action plan:
1. Pick 2-3 trending categories that align with your existing product mix or supplier relationships
2. Source inventory now and get listings live in October
3. Optimize for mobile since mobile drives the majority of holiday ecommerce sales
4. Automate your back office so operational chaos doesn't kill your profits when orders surge
Don't let manual accounting and disconnected systems sabotage your biggest revenue quarter. See how Webgility's automation platform helps thousands of sellers run profitable, scalable multichannel businesses.
Book a demo today and discover how to turn holiday chaos into holiday profits.