The ecommerce space is full of buzzwords and acronyms: headless commerce, BOPIS, webrooming, etc. These phrases may seem complex on the surface, but if you dig a little deeper, you’ll find it’s easy enough to make sense of their meaning and industry significance.
Learning the lingo is just the first step in building a thriving ecommerce business.
Omnichannel and multichannel are two such phrases you’ll hear frequently — and often interchangeably. Many merchants aren’t aware of the difference between multichannel and omnichannel retailing. And unfortunately, this can lead to confusion.
Knowing the difference between the two concepts is becoming increasingly crucial for businesses, as customer expectations grow and ecommerce expands into new marketplaces and sales channels.
A fundamental understanding of the difference between multichannel vs. omnichannel can help you learn more about the customer experience and design a competitive, exciting ecommerce store.