Go From Frenzied Fulfillment to Smooth Shipping

Go From Frenzied Fulfillment to Smooth Shipping 10 tips for creating a multichannel distribution model that’s built to last

Turns out, profit margins like to hide out in shipping and fulfillment costs, so even though using an all-inclusive shipping software like Stamps.com might seems like overkill to some sellers, it will actually mean discounted rates, cost efficiencies, and streamlined workflows that are well worth it in the long run. And while protecting profitability makes sense, the most meaningful adjustments in fulfillment are based on what today’s ecommerce consumers are expecting. For example, it’s been quite a while now since Amazon proved that an online order can be delivered in two days, for free. The long-term effect puts tremendous pressure on sellers to efficiently process orders and get them in the hands of the buyer quickly and cheaply. Shipping automation has benefits for even the smallest merchant who wants to efficiently process orders and get them in the mail. In a world where Amazon owns airplanes and drones, it’s no wonder independent sellers feel helpless.10 tips for a multichannel ecommerce distribution model that’s built to last. #Unify @Stamps Click To Tweet

It seems that everyone’s getting in the fulfillment game—customer-facing platforms are now experimenting with multi-location warehouse fulfillment and FBA syncing to enable larger catalog sellers across additional categories to use them as an inventory-management platform. We take a simpler tack: We advise customers to go ahead and plan for success. In other words, don’t be shortsighted. Realize that when your business grows, your accounting, inventory, fulfillment, shipping, and logistics will become exponentially more complex. Robust tools will sustain much higher volume and handle far more use cases—omnichannel sales, dropshipping, multiple locations, and high volume sales—so it’s worth it to build a tech stack that will grow with you and handle unforeseen selling peaks. In other words, use software that automates and integrates everything and is built to grow with your business so you’ll never be a victim of your own success. Continue reading

It’s Official: Amazon Has Been Webgilified

It’s Official: Amazon Has Been WebgilifiedNow it’s even easier for Amazon sellers to unify their entire ecommerce business

Great things are happening with your favorite ecommerce management company! To be specific, we’ve officially been chosen to participate in the newly formed Amazon Marketplace Developer Council. Sounds big, but what does that mean? Members of the Amazon Marketplace Developer Council have a unique perspective and understanding of the small and medium-sized businesses that sell on Amazon. Through the Marketplace Developer Council, we’ll share valuable insights and feedback to help shape the roadmap and priorities for Marketplace Web Service APIs and associated tools. Continue reading

The Supreme Court and Sales Tax: What You Need to Know

The Supreme Court and Sales Tax: What You Need to KnowFor online retailers, few issues are as confusing and cumbersome as understanding sales tax obligations in various states. Most companies either try to find an automated solution or stick their heads in the sand and hope for the best. In the face of this complexity, the Supreme Court recently agreed to hear South Dakota v. Wayfair, Inc., which challenges the high court’s 1992 decision in Quill Corp. v. North Dakota. If the court sides with South Dakota and overturns Quill, the impact will likely be significant and, at least in the short run, expose many more sellers to today’s sales tax compliance complexity.What you need to know about #SCOTUS and #salestax. #ecommerce @avalara #Unify Click To Tweet

What is Quill and Why Does it Exist?

Much like today, the late 1980s was a time when states were actively seeking ways to get retailers to collect sales tax everywhere. Many states adopted new use tax nexus laws, and a plan developed to find a way to get the U.S. Supreme Court to reconsider a 1967 decision declaring that physical presence was the constitutional test for sales tax collection. In the early 1990s, Heidi Heitkamp, North Dakota’s tax commissioner, filed suit against Quill Corporation, an office supply retailer, to get Quill to collect North Dakota’s use tax on sales made to North Dakota residents. Continue reading

Accounting Just Got Easier for Amazon Sellers on Xero

 Post navigation Accounting Just Got Easier for Amazon Sellers on XeroJust click once to settle your accounting!

Making sense of fees and other costs can be a frustrating experience for Amazon sellers. Now a new enhancement to Webgility Unify simplifies accounting for Xero users who sell on Amazon. With Webgility 1-Click Accounting, it’s now fast and easy for sellers to post Amazon Marketplace orders, refunds, expenses, and payments into Xero.

In fact, Unify users can now swiftly reconcile their Xero accounting with their Amazon Settlement Report, eliminating the need for any additional data entry or a separate clearing account. Webgility Unify automatically syncs the Amazon Settlement Report with Xero, making batch reconciliation easy for both sellers and accountants. “Managing a business’ finances from a central dashboard is a far more beautiful experience,” says Steven Larsen, Product Partnerships Director at Xero.Click once to settle! Accounting just got easier for @Amazon sellers who use @Xero #Unify Click To Tweet

Xero offers an open app ecosystem that gives users an opportunity to select technology that best suits their needs as their company grows. Webgility Unify’s integration with Xero enables small business owners and their advisors to track sales and automate accounting across online marketplaces and ecommerce tools.” Continue reading

4 Ways to Improve Your Amazon Listing’s Best Seller Ranking

4 Ways to Improve Your Amazon Listing’s Best Seller RankingSimple tasks that will help you climb the Amazon ladder to higher profits.

Your Amazon Best Seller Ranking is a significant factor in determining where you appear in product searches which, of course, can have a serious impact on your bottom line. A high best seller ranking increases your visibility and puts your product in front of a wider range of potential customers and increases the likelihood that you will make a sale.

But here’s the thing, Amazon’s search algorithm can create a bit of a closed loop. A high volume of sales is one of the factors that determines the ranking. Sellers with a high ranking are more likely to appear on the first page of a search which increases the likelihood that people will buy from them, further improving their ranking, their search results, and conversion rate—then around and around we go.

If you’re not currently one of the sellers caught up in this beneficial cycle, there are several steps you can take to improve your listing’s best seller ranking and start earning more money. Sales and conversion rates are not the only factors considered for the best seller ranking. Amazon also bases this number on relevancy and customer satisfaction. If you are able to improve your listings and the customer experience, sales will follow close behind, and your seller ranking will start to climb. Here’s what you can do:

1. Write Good Content
When writing the description for your listing, do not forget about the customer. Yes, listing optimization is crucial but it must be done well. It cannot just be a jumble of keywords that make little to no sense. You want an optimized listing that will appear in a product search, but you also want to make a sale. Write for a conversion and not just a computer algorithm. The algorithm is not buying your product, people are.@Webgility guest blog by @SellersChoice: 4 Ways to Improve Your Amazon Listing’s Best Seller Ranking #Unify Click To Tweet

When it comes to your title, it is important to include as many keywords as possible but do not just throw them in without thinking. Your listing’s title should include all the information a potential customer needs to understand exactly what your product is. It should include the name of the product, what it does, materials used, its size and color (if relevant), as well as potential benefits and uses. Put your primary keywords near the front of the title and be concise when describing benefits and features, you will go into more detail about those in your product description.

In writing your product description, keep potential buyers in mind at all times. Do not just list specs and features, engage the reader. What would you want to know about this product before you buy it? Try to answer any questions buyers may have before they have them. Be sure to indicate what makes your product special. If you are able to use A+ Plus Pages or Enhanced Brand Content, it’s wise to do so. These platforms provide the opportunity to create a more impressive product listing by giving you more space for your product description, the ability to change your layout, the capacity for more photos and the use of charts and graphs. It gives you the space to demonstrate why your product is the product. Remember, Amazon users are shoppers. They already want to buy the product, you just need to convince them to buy it from you.

2. Do Keyword Research
Keywords are important for improving your visibility on Amazon. Choosing relevant keywords is the easiest way to find yourself at, or near, the top of any search results. If you are having a hard time determining your keywords, try using Google Keyword Planner or other similar tools.

It is also useful to spend a little time checking out your competition. Search the keywords you are using and see what comes up. If products similar to yours appear in the results, you’re on the right track. Study these results. Look at top sellers in your category and niche and see what they’re doing. Do their listings contain keywords that yours is missing? Continue reading