Tips for leveraging technology to reduce busywork, improve productivity, and save money for your business.
When it comes to ecommerce, automation is a solution to many time-consuming tasks that overfill the typical day of an online seller. From a logistical point of view, automation literally moves data from one business system to another. It eliminates the need for manual data entry and saves you time and money to focus on what you do best—selling. But examined from a broader perspective, the benefits of automation can be total game-changers for an online business. For example, automation can help you increase profits and create a marked competitive advantage. There are plenty of companies that provide software for all aspects of your business—your front office sales and marketing and your back-office operations. In this post, we focus on the back-office, specifically operations and accounting.
- Automate order processing. Most successful ecommerce sellers use multiple systems across their business and sell from multiple places—at the very least, on a custom website platform like Shopify or Magento and on a marketplace like eBay or Amazon. This can create operational havoc as data flows through their inventory, shipping, and accounting systems. To get this under control, you want to automate all processing by sending a single, accurate set of order data from inception to the bank account. With automation, you can do all of this with no manual data entry and exactly zero errors. When there are no errors introduced during order processing, correct sales tax is charged, the correct item is chosen, inventory is kept up-to-date across all sales channels, shipping labels are accurate, and tracking information is available immediately to share with the customer.
With manual data entry, when any one of these basic tasks goes awry, the customer’s trust in the seller is lost, sometimes for good. Technology’s role in building consumer trust cannot be understated, according to KPMG’s global report The Truth About Online Consumers: “Regardless of how many attributes a company has that will earn the trust of their customers, not having the right systems in place to protect that trust can be catastrophical.”
- Automate tracking of revenue and expenses. As a multichannel seller, it’s easy to lose sight of the financial performance of your business and keep tabs on all the costs you’re incurring. When marketplaces like Amazon provide bi-weekly settlement reports or platforms like Magento create complicated spreadsheets of your transactions, sellers often find themselves down a rabbit hole of data. Unless you’re planning on getting a bachelor’s degree in data analytics, you’re better off using software that can help you bring data and insights from across all sales channels and systems into one place.
Simply put, automating the tracking of revenue and expenses is key for online sellers who want to know their profit and grow their business. Sound like all sellers? Unless you promptly account for both the money coming in and the money going out—in payment processor fees, marketplaces fees, warehouse fees, fulfillment expenses, and shipping costs—of your business, you’re flying blind. In fact, operating without real-time visibility into operational expenses ensures the financial growth of your business will be stunted, and puts your business at a high risk of failure.
A simple case for changing the course of your business—and your life—with automation.
These days sellers conduct business through a number of channels—both offline and online. These can include a cash register at a brick-and-mortar location, a selling platform (or store) like Magento or Shopify, a custom website with a shopping cart extension like WooCommerce, on marketplaces like Amazon and eBay, and even a point of sale tool like Square. So when it comes to accurately inputting all that sales data into inventory, shipping, and accounting systems, life for a multichannel seller gets very complicated very quickly. And the complexity is multiplied tenfold not if, but when, human involvement introduces errors. Typically when sales hit a peak or the business scales in some way, either the repetitive manual entry becomes too much for a busy seller to manage or hiring a bookkeeper becomes too expensive to justify. In fact, the data management has been the undoing of many a burgeoning business.
Either way sellers are conflicted: The ones who handle their own bookkeeping know their time is better spent growing the business with marketing, networking, researching lower-cost vendors, reviewing workflows—the list goes on. And those who pay to outsource data entry and bookkeeping are often left wondering if they’ll ever be free of an expense that scales in tandem with their business. Continue reading
Today we’re thrilled introduce a new pricing structure and several powerful new features designed to grow with your business, ranging from an easy self-service option to a feature-rich, fully supported offering. For this new pricing and details, please visit http://www.webgility.com/pricing.
As you may know, our flagship product Unify automates back-office data and provides a single dashboard from which ecommerce businesses can easily streamline workflows, control operations, and focus on growth. With this new pricing—along with Unify’s revamped website and product onboarding—we will empower even more SMBs to take on the Goliaths of the ecommerce industry. Among the new features we announced today, Unify will offer more comprehensive summary view of a business—showing sales for yesterday, the current day, and historical—for both single-store and multichannel sellers. What’s more, Unify’s automation capabilities have been expanded, completely banishing costly manual data entry from the world of the small business owner.
We founded Webgility to level the ecommerce playing field for all sellers. Ensuring that our pricing is easily accessible to businesses of all sizes is an important part of this goal. We look forward to welcoming even more SMBs into the Webgility family, and making it easier for each of them to grow their business.
Our Unify software is the #1 back-office software for ecommerce sellers. Unify allows sellers like you to connect all apps, including stores, marketplaces, inventory, payments, shipping, and accounting and track and manage all back-office operations from a single dashboard. Unify also syncs and tracks data and gives sellers like you financial reports and analytics to help them increase efficiency, gain valuable insights to improve margins, and compete with world-class tools formerly only available to larger retailers. For more information about Unify, please visit http://www.webgility.com/accounting/.
Webgility is proud to be featured in this profile—by one of our most important partners—on QBOchat.
What is your App’s name, what do you do, & when did your company start?
Webgility’s Unify automates sales data into QuickBooks, inventory, and shipping for multi-channel online. Unify is the #1 app in the retail category for QuickBooks, with 5-star ratings and an industry-wide reputation for being far more powerful and user-friendly than any competing software.
Unify is the #1 ecommerce application for SMBs in e-commerce. We reduce effort and inefficiencies for online sellers by automating their busy work and improving their operational workflows. We make business easier by delivering insights that sellers need to be profitable. Webgility was founded in 2007. Read more
Our customers show us record transaction volume and revenue growth
Today we announced a record quarter for customer revenue and activity. And as I predicted, leading the adoption trend are members of the emerging niche economy—small, independent retailers who are building entire industries around specific offerings ranging from coffee roasting to horse grooming.
The days of online retailers trying to be everything to everyone are over. Small retailers are recognizing that you don’t have to be like Amazon to compete with Amazon. All you need to do is tap into the incredibly targeted market needs and software solutions that now exists to build the business of your dreams, finding not just revenue but personal satisfaction along the way. Unify helps companies focus on their business rather than their data management. We’re glad to see more and more companies finding success by embracing our solution in record amounts. Continue reading