So why aren’t you sending them?
Whoever said email is dead must have worked for a social media platform. Email marketing, especially for e-commerce brands, is a critical component of a customer loyalty and overall marketing strategy.
And, these campaigns have been proven to be more effective than customer outreach or communication in other channels. Just check out the stats:
- You are six times more likely to get a click-through from an email campaign than you are from a tweet.
- Email subscribers are three times more likely to share your content via social media than visitors from other sources.
- Email marketing drives more conversions than any other marketing channel, including search and social.
- A message is five times more likely to be seen in email than via Facebook.
Of course, we aren’t talking about implementing just any email campaign. When it comes to scaling your business, you have little time to spare. Instead, the team over at Soundest (see graph above) has determined which email marketing campaigns produce the highest ROI for ecommerce brands. These are the emails you should be getting in place first, and hint: promotional emails aren’t the highest revenue drivers. Data confirms that the average revenue per promotional email is $0.02. Meanwhile birthday emails result in $0.07, welcome emails $0.18 and abandoned cart emails $5.64.
OK, so automated emails based on customer behavior or personalization produce the highest ROI. Guess what: They also take the least amount of time. This is because you only have to build them once.
Here are five ways to begin your automated email marketing campaigns and increase ROI through your email channel.