Find profitable products for your online niche

How to find profitable products for your online niche

Credit: Clark Street Mercantile via Unsplash

e-Commerce doesn’t have to be so complicated, especially when you specialize

Many people believe that it takes a huge amount of hard work and effort to make money from e-commerce, but this really is a myth. Don’t get me wrong, there’s still plenty of work to be done, but it is wholly possible to start generating a profit in e-commerce without having to quit your day job.How to find profitable products for your online niche @myecommercetips @webgility #Unify Click To Tweet

People who really want to make a go of e-tail would be looking to set themselves a target of a 6-figure sum in monthly sales, with a decent profit margin (minimum 30%). This will give you more financial freedom and the option to scale up your business even further. The process of generating a handsome profit all starts with choosing and testing the right products to sell from your online store. Here are some tips for beginners looking to source and market profitable items for their niche customers. Continue reading

How to beat shopping cart abandonment

How to beat shopping cart abandonmentGreat news, it’s easier than you think

Your social media following is booming, you ads are getting great click through rates and your website traffic is at an all-time-high. So, why aren’t your sales increasing, too?
On average, 68.63%* of users abandon their cart before they complete their purchase. If over two thirds of your customers are leaving, it’s time to start fixing the issues. A lot of factors which cause shopping cart abandonment are really easy to fix and will help you to increase your sales in no time at all.
Tag, track and analyse
Every website is different, so it’s important to try and first find out where you’re going wrong. Using Google Tag Manager and Google Analytics, you can easily tag, track and analyse events and situations on your store. Make sure to check your product pages and checkout process, and look for drop off points and bounce rates.
Allow last minute cart changes on checkout
Whether it’s a last minute decision or to rectify a mistake, it’s important to allow your customers the freedom to edit their cart all the way up to (and including) the checkout. Give the option of removing products and altering the quantity of products in their cart.

Automated abandoned cart emails see the highest ROI

Automated abandoned cart emails see the highest ROISo why aren’t you sending them?

Whoever said email is dead must have worked for a social media platform. Email marketing, especially for e-commerce brands, is a critical component of a customer loyalty and overall marketing strategy.

And, these campaigns have been proven to be more effective than customer outreach or communication in other channels. Just check out the stats:

Of course, we aren’t talking about implementing just any email campaign. When it comes to scaling your business, you have little time to spare. Instead, the team over at Soundest (see graph above) has determined which email marketing campaigns produce the highest ROI for ecommerce brands. These are the emails you should be getting in place first, and hint: promotional emails aren’t the highest revenue drivers. Data confirms that the average revenue per promotional email is $0.02. Meanwhile birthday emails result in $0.07, welcome emails $0.18 and abandoned cart emails $5.64.

OK, so automated emails based on customer behavior or personalization produce the highest ROI. Guess what: They also take the least amount of time. This is because you only have to build them once.

Here are five ways to begin your automated email marketing campaigns and increase ROI through your email channel.

7 Keys to e-Commerce Success

7 Keys to e-Commerce SuccessAnd the tripwires to avoid along the way

The world of online selling is full of folks who thought it would be the easier, softer way to run a business. The unspoken fantasy sounds something like “I’ll work in my pajamas at home, click a few buttons, get a PayPal account, build a website in five minutes, and the money will start rolling in.” And it’s true, it’s easy to start selling online. In the past five years alone, the friction of starting an online business has been reduced to almost nothing. For example, it used to take up to a month to open a merchant account and now you can get a merchant account instantly from PayPal or Stripe. When a #seller sets up their systems properly, their business survives. #ecommerce #unify Click To Tweet

Because e-commerce set-up is easier than ever, there’s more competition than ever. This is why it usually doesn’t take long for new sellers to realize their real challenges—keeping their business and increasing profits. The good news is that succeeding in e-commerce doesn’t have to be so difficult. If online retailers take the time to properly set-up their systems in the beginning, far more businesses owners will be happy and more businesses will survive. In an industry where the ultimate goal is sustainable growth, this is my checklist for success… Read the rest of the article on Internet Retailer

70+ Integrations with You at the Center

70+ Integrations with You at the Center

Build your business your way. Unify adjusts accordingly

I’m often asked how we’re able make so many marketplaces, platforms, and business systems all work together seamlessly. As you know, a lot of companies talk about integration but many of those fall short.

When I have an initial conversation with a potential integration partner, they usually ask about our API so they can figure out how to make it work with their platform. That’s when I tell them that we actually do all the building in order to integrate their platform into an already established workflow. Webgility's cup runneth over with #ecommerce #integrations. Here's why. #unify #sellbabysell Click To TweetWe’re not just opening up things and hoping the customer will figure out how to use our system from the outside—we control the integrity, we control the user experience, we control the entire workflow. What that really means is that we do the hard work to build the feature set that accommodates the needs of the e-commerce seller, not the needs of [insert your favorite platform or marketplace here]. Continue reading