6 Ways Automation Can Improve Your Sales Funnel

Simple tips for using technology to broaden your business focus and enhance ecommerce conversions

It’s noticeable when business 6 Ways Automation Can Improve Your Sales Funnelowners are more driven by conversions rather than looking into the needs of consumers. Unfortunately, when businesses are too focused on increasing conversions and forget to keep an eye on the person with the wallet, the bottom line eventually takes a hit. If the customer feels ignored, there’s little-to-no chance a business owner will see conversion rates escalate and profits increase with any marked sustainability.

From url’s to customer service, every aspect of an online business should be built around the needs of the customers—where they want to shop, what they want to buy, on what device they prefer to browse, and what are their options for returns and shipping. If your services do not match up to their expectations, buyers will move on to the next option. Because, in ecommerce, you have less time to reach your target audience effectively and guide them through the sales funnel, technology is key. The following tips explain how technology, data management, and the willingness widen your focus from conversions to the entire sales funnel can enhance those all-important conversions.6 Ways automation can improve your #ecommerce sales funnel @ProProfs @Webgility Click To Tweet

1. Streamline the Back End When a single set of order data is automated throughout your entire system on the back end using accounting as your system of record, the whole business benefits. Based on a rate of $20/hour of data entry at 1,000 orders per month, you can save up to 90% on your bookkeeping costs. But that’s just the beginning. Automation also eliminates costly errors, either typos, overselling inventory, sales tax compliance, or even revenue forecasting. When your fees and expenses are automated, you can instantly reconcile your accounts and always know where your money is—or isn’t. 

Automation also makes strategic insights possible, by bringing sellers out of the darkness of data management and into the light of growing a business. When your accounting is clean, it’s possible to analyze what you spend on fees, expenses, and shipping costs and tweak your profit margins either from a high level or one data point at a time. By using an automation tool that integrates with both the customer-facing part of the business as well as back-end operations—marketing, stores, marketplaces, accounting, inventory, and shipping—you can spend time on what really matters, selling products you’re passionate about or using your passion for selling to move more products.

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Holiday Prep Ideas for 2017


Holiday Prep Ideas for 2017There’s no time like the present to get ready for the selling season.

By creating a strategy now, retailers can take advantage of the holiday  retail peak with optimized cross-channel experiences, initiatives aimed at customer retention, and marketing focused on the entire season (not just a few key days).

According to Justuno, the Holidays are the most important time for retailers. If there’s one time of the year to put forth all your marketing efforts, it’s now. In fact, holiday sales accounted for 24% of total U.S. ecommerce sales in 2016 and are expected to increase by 16.6% in 2017. This is a massive opportunity to gain new customers, drive repeat purchases, and ultimately increase sales for 2017. But this can only happen effectively if you start preparing today. Here are some useful tips and ideas that will help you get started.@ShipStation offers simple tips to help you get ready for the holiday selling season. #Unify Click To Tweet

1.   Build your staff now for the busy period. As we know the holidays can be chaotic for retailers. Even if you are a one person operation, there will likely come a time during this period where you will need help. Even hiring holiday staff for a few months or weeks can make a difference. And there are plenty of folks looking to make a little extra money over the holiday period. Continue reading

Why an Email Unsubscribe Can Be a Good Thing

Why an Email Unsubscribe Can Be a Good ThingWritten for Bronto Software by Greg Zakowicz, Senior Commerce Marketing Analyst

It’s a fact. Someone will unsubscribe every time you send a batch promotional email. And while we all hate to see our subscribers go, wouldn’t you be open to a higher unsubscribe rate if it meant increasing your revenue? How you view your unsubscribes not only affects your email strategy and its revenue potential, but it also influences improvements you should make to your automated messages and your yearly list growth goals. Let’s discuss. Great advice from @Bronto on Why an Email Unsubscribe Can Be a Good Thing #Unify Click To Tweet

People unsubscribe for a variety of reasons. The most common include receiving too many emails and irrelevant content. Often, the “too many” threshold is actually determined by the proportion of irrelevant content, those situations when the content is meaningless to the reader or fails to change from one message to the next. I know of retailers who send every day, or even multiple times daily, whose unsubscribe rate is no different than the retailer sending only a few times each week. While there may be an opportunity to drive additional revenue by increasing sends, we need to recognize the full impact of those sends on a subscriber database.

At what point do the inevitable unsubscribes begin to hurt your bottom line? Determining the cost of the unsubscribe is an important step to answering that question. Knowing the cost can help you optimize your sending strategy throughout the year, particularly when planning for periods of increased sending, such as the holiday season. Read more

Guess what? We’re going to Bronto Summit on April 24. Shoot us a note an let’s meet up in person: hello@webgility.com. Better yet, register now for our upcoming webinar with Bronto on April 11: How to Build a Better e-Commerce Email Campaign.

Keep Calm and Jingle On

Keep Calm and Jingle On5 quick wins for a successful holiday season

By now, your holiday marketing plan is likely up and running, but with competition at an all-time high, consider a few of these effective strategies from Bronto‘s industry partners to give your efforts an extra boost.

Use Your Post-Purchase Data
Make it as easy as possible for your existing customers to come back and purchase again,” says Robert J. Moore, Head of Magento Analytics. “More than any other prospective customers, you know who these people are and what they like, such as product types, price points, and even what time of day they shop. Use this data to create special promotions and announcements that cost you very little to deliver but can have a major impact on your sales.”

Target Lapsed Customers
“The holidays are the best time to target your lapsed customers,” says AgilOne’s Laura Corbalis. “Identify everyone who hasn’t bought from you in over a year, and send them a holiday-focused ‘We miss you!’ message with a special deal. These customers are familiar with your brand, so sending them something that beckons them back can be a very quick win.”

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Email Marketing Made Easy: Part 3, Retention

Email Marketing Made Easy: Part 3, RetentionHow to exceed customer expectations and keep them returning for more

Hopefully you’ve been able to acquire new subscribers and convert them into buyers, but the work’s not done. Now you’ll want to keep the conversation going with these new customers, grow loyalty, and increase repeat purchases.This is where post-purchase series messages and post-purchase messages come in. Post-purchase series is exactly what it sounds like—it’s a series of messages that are automatically triggered when a purchase is completed. The goal of this series is to enhance the customer experience, so think of these messages as the voice of your customer service department. To show real value to the customer, it’s key to know the strengths and weaknesses of your brand and anticipate their needs based on your purchase data before you write post-purchase messages.Retaining #ecommerce #customers is easier than you'd think. Here are simple ways to keep 'em coming back to buy. #Unify Click To Tweet

For example, you may ask them if they’d like help setting up a complex piece of equipment, suggest a complementary product, or check in on whether or not the product they bought was sized appropriately for them. Other added-value follow-up messages can include a thank you coupon, a helpful list of top selling products, a review request, or maybe even ask them to refer a friend. Again, think of every interaction with your customers as being a chance to spread your brand voice. Continue reading