How to beat shopping cart abandonment

How to beat shopping cart abandonmentGreat news, it’s easier than you think

Your social media following is booming, you ads are getting great click through rates and your website traffic is at an all-time-high. So, why aren’t your sales increasing, too?
On average, 68.63%* of users abandon their cart before they complete their purchase. If over two thirds of your customers are leaving, it’s time to start fixing the issues. A lot of factors which cause shopping cart abandonment are really easy to fix and will help you to increase your sales in no time at all.
Tag, track and analyse
Every website is different, so it’s important to try and first find out where you’re going wrong. Using Google Tag Manager and Google Analytics, you can easily tag, track and analyse events and situations on your store. Make sure to check your product pages and checkout process, and look for drop off points and bounce rates.
Allow last minute cart changes on checkout
Whether it’s a last minute decision or to rectify a mistake, it’s important to allow your customers the freedom to edit their cart all the way up to (and including) the checkout. Give the option of removing products and altering the quantity of products in their cart.

This just in: Amazon listings now available

Instantly list products on the mother of all marketplaces

This just in: Amazon listings now availableToday we’re pleased to announce new Amazon product listing feature which will give our customers a competitive edge by quickly and easily listing and managing their products on the world’s largest online retailer. This new feature of our Unify Enterprise Edition software will allow Amazon sellers to seamlessly integrate the powerful marketplace into their business model without sacrificing time-saving automated order and inventory management. And for those sellers interested in quick and easy listing on eBay, rest assured the same feature is in the works.Webgility #Unify customers can now upload product listings on @Amazon. #Sellmore #marketplaces Click To Tweet

As you know, multi-channel selling is the most effective strategy for retail businesses today. Indeed, recent research from our thousands of online retailers shows that the majority of our customers are simultaneously selling products on as many as five marketplaces or shopping carts. Since Amazon and eBay are consistently in the top five marketplaces used by our growing customer base, we knew it was critical to address these connections first as we work to solve the industry-wide problem of effective multi-channel selling.  

Unlike other online retailers, Unify users are now able to list and manage their products on multiple channels with no tedious data entry required. Unify Enterprise Edition acts as a bridge between sales channels and QuickBooks, empowering true collaboration between the seller’s accounting systems and marketplace. For more more details on this important new feature, read this.  

Avoid Chaos with the Cycle Count

Avoid Chaos with the Cycle CountBefore we get into why the cycle count is important, let’s reiterate an important set of conditions: Any item that comes into your warehouse should be accounted for in your accounting system through an item receipt or bill, every time. Also, every item that leaves your warehouse should be accounted for by a sales transaction. So, nothing comes in or goes out without being logged in your accounting system.

Now, about the inventory. Once you’ve done your full physical count, how do you know that your count is accurate? Conducting a monthly cycle count means re-counting the top 10 percent highest volume, quickest selling items to reveal any discrepancies between the counting system and what’s physically on your shelves (or any breakdowns in workflow) so the system can be corrected immediately. Continue reading

Tips and Tricks for the Physical Count

Tips and Tricks for the Physical CountCongrats on learning all about the pre-count. Let’s move on, shall we? Because you have to suspend operations while you’re doing your physical count, your business will be impacted. For this reason, most people do their count during the evening or over a weekend or when they’re normally not shipping orders. To make your count move along as quickly as possible, take care of the inventory planning while you’re still in operations. Namely, organize your warehouse, plan who will count what and when, assemble your gear, and print your lists. This will keep the suspension of operations as short as possible so you can get back to business (and selling) as usual. Here are some insider tips and tricks for planning and executing that physical count. Continue reading

Inventory Pre-Count in 4 Easy Steps

Inventory Pre-Count in 4 Easy StepsBuilding a solid foundation of inventory management is the key to success for any e-commerce business, especially as the holiday buying season approaches. Accurate inventory helps identify problematic operational processes and creates a system of checks and balances between your accounting and your warehouse teams.

Overselling, which is one of the most dangerous situations for a business, can be difficult to identify until it has reached a critical level. Following our simple inventory best practices will give you key insights into how your business is growing and what products are fueling that growth. The counting of inventory usually occurs in stages based on the needs of your business. There’s a pre-count, a physical count, and the cycle count.

It sounds simple enough, but resist the urge to jump right into your physical inventory count. Like any important task, preparation is key: If you’re going to paint your house, you’ve got to first tape the trim and lay the drop cloths. Similarly, there’s some critical prep work that needs to be addressed in the pre-count: Continue reading