New research identifies and solves the major problems limiting the effective use of omnichannel selling
We’ve joined forces with Retail Systems Research (RSR), the only research company run by retailers for retailers, to unveil new research that identifies and solves the major problems limiting independent retailers’ effective use of omnichannel selling. The report, “Three Hidden Costs of Omnichannel that Impact the Independent Retailer,” is available for free download. We’re also looking forward to hosting a free webinar with the author of the report and RSR managing partner Nikki Baird on Thursday, March 2, at 11:00 a.m. PT. Register now.
Baird told us, “One of the biggest obstacles of being a small, independent retailer is that you have all of the challenges of big retailers, but none of the resources they have to tackle these challenges. Omnichannel—the act of serving customers holistically across multiple touch points—is no different. New #retail #research identifies and solves the hidden costs of #omnichannel selling Click To TweetConsumers don’t care if the retailer is big or small. They just want to shop how, when, and where they want, in an interaction with a retailer or brand that is seamless and consistent. In this new research, we identify the top hindrances for independent retailers and offer practical solutions that will empower them to make the most of the omnichannel selling environment.”
This new report tackles key issues facing independent retailers including:
Inaccurate product availability: Small retailers struggle to “see” their inventory. Indeed, RSR found that only 8% of respondents with $250M or less of revenue can see inventory levels across their business, and can promise with confidence that they can sell an item to consumers across multiple selling channels.
What’s going to set your business apart from the masses?
There’s no denying the tech world, regardless of industry, has had a messy love affair with the buzzword “disruptor.” Disruption in the world of e-commerce usually means selling or manufacturing something that changes the nature of the product, how the product is sold, or that product’s industry at large. For example, selling mattresses, razors, or eye-glasses online introduces much needed competition and variety to these formerly fallow brick-and-mortar industries. In spite of, or likely because of, the over-use of the word, it’s time to take a deeper look at what it really means in the world of e-commerce to be a disruptor.Can you identify the next #ecommerce #disruptor? It may save your #business. #unify Click To Tweet
Amazon was perhaps the first large-scale e-commerce disruptor, at first tackling an arguably entrenched and highly regulated book industry. One could view the situation as Amazon starting with one category and optimizing the heck out of pricing and the sales process to get adoption in the market. Another perspective is that Amazon understood what a majority of book-buying customers wanted: ease of discovery and purchase, low price, and fast results. Any way you look at the scenario, it worked. Read the rest of the article on Retail Info Systems News.
Four ways to impact your SMB for the better now and for years to come
e-Commerce businesses wear many hats. After opening an online store, they quickly learn they have to become experts in all manner of things—marketing, social media, sales, shipping, and fulfillment. Each of those categories goes deep: Not only does an e-commerce owner have to understand all the different avenues of marketing and the different models of fulfillment, they usually find themselves literally packing boxes and sending them out the door every day. Buried in day-to-day operations (usually in a box of shipping peanuts), how can an online retailer keep an eye on the industry so they can better compete? Since I’m buried in the industry every day, I put together a list of game-changers e-commerce SMBs should apply to their businesses to gain better focus for themselves and for their business in 2016.
Grow strategically Marketing is the most impactful area for e-commerce companies to grow, so it’s certainly one of the more important areas for SMBs, especially as you’re looking at ways to gain access to new customers and revenue streams. #eCommerce #GameChangers for #2016: 4 ways to impact your SMB for the better now and for years Click To TweetFor a small businesses to grow and get visibility, it should be no surprise that an investment on the marketing side is required to get that visibility, but that category is so broad. Here are some areas of the market that are inviting strategic growth in 2016:
Multi-channel: Multi-channel is about selling on different stores, whether it’s selling on your own store, through online shopping cart platforms, or on a marketplace like Amazon, eBay or Etsy. Selling and experimenting in several locations is necessary in today’s online market but it requires the right tools to stay ahead of the business. Many e-tailers don’t realize that it’s possible to sell on several channels and still sync financials and inventory on the back end. And now it’s even easier to list on marketplaces, put your products out there, find an audience, and test and fine-tune your products and margins. You can even use the available tools to understand how your products are performing, try different pricing, and experiment with different catalogs and messaging.
Omnichannel: Businesses are evolving to cover their sales through traditional brick-and-mortar stores, through an online presence in several locations, and also through expanding the availability customers have across those channels on different devices with different interfaces. For this and many other reasons, it’s becoming more important to provide a cohesive experience for the end buyer by going omnichannel.
International: The expansion of international markets means tremendous growth potential right now, partially because it’s becoming increasingly easier for the small business to ship products overseas. A lot of the big carriers have made strides in expanding their international fulfillment networks and greater visibility online. The international audience is looking for products from all over the world, and so expanding your business international markets is another strategic way to grow.
Throughout the year we gather important information from our customers about what features would really make their lives easier. In fact, we had this wishlist in mind when we relaunched Unify Enterprise (formerly eCC Desktop) in October and now, as promised, today we’re adding still more features to the industry’s most robust and effective e-commerce solution. We’re certain these enhanced capabilities—multi-user collaboration, dropship simplification, and easier reconciliation between programs—will make 2016 the most collaborative and efficient year yet.