Sensible Is the New Sexy

Sensiblel is the new sexyWhy sellers should commit to back-end operations before pursuing just another pretty piece of SaaS

At the risk of over-simplifying the ecommerce industry, most of its software falls into one of two categories — sexy and unsexy. Inevitably, the more seductive side of selling entices business owners to buy tools they must have to attract customers, such as beautiful websites, video tools, artificial intelligence, marketing automation, and the like. Because owners think they need customer-facing tools in order to sell online—and because they’re more fun to use—they put tremendous business resources toward these shiny objects.Why #online #sellers should commit to back-end ops before pursuing another pretty piece of #SaaS… Click To Tweet

The truth is, sellers who first invest in the software that does the heavy lifting around data and order management are far more likely to survive their first year. Because the less showy, “boring” side of the business is what sellers actually use to run the company, without it, they are sure to fail. Among dozens of other tasks, this is the software that allows them to

  • automatically post and sync sales data to accounting, inventory, and shipping
  • easily track expenses, fees, and costs to calculate profits
  • process returns and exchanges
  • transfer payment from their customers to their bank account
  • manufacture or source their products
  • ship products, track inventory, see what’s in and out of stock
  • calculate, validate, and collect sales tax

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Congrats Company of the Year / Executive of the Year!

Congrats Company of the Year / Executive of the Year!Pardon the humble brag, but we’re thrilled for both our company and our fearless leader

Some weeks are better than others. And this one is particularly great, as both Webgility and our CEO Parag Mamnani have been recognized in the 2017 Golden Bridge Awards®. Parag is the gold winner of the executive of the year, cloud computing/SaaS/Internet category, while Webgility was the silver winner of company of the year in that same category.Congrats @ParagMamnani, Gold Exec of the Year, cloud computing/SaaS/Internet category @GoldenBridgeUSA Click To Tweet

The annual Golden Bridge Awards program encompasses the world’s best in organizational performance, innovations, products, and services, executives, and management teams from every major industry. Organizations ranging from startups to public companies participated in this year’s industry and peer recognition awards program. The lucky winners will be honored at the 2017 Red Carpet Golden Bridge Awards Ceremony in San Francisco on Monday, September 18, 2017.

Parag Mamnani interview in eCommerceBytes411Parag put the sentiments of our whole company into words when he said, “These awards are a testament to Webgility’s commitment to make business easier for sellers with a very simple aim—to unburden them from busywork and empower them to focus on building their dream business.”

As you know, Unify allows sellers to track and sync orders between any online store, software, or marketplace. It also gives sellers the financial reports and analytics it needs, unified from across their systems, to get the insights they need to build a sustainable—and profitable—business. For more information on Unify, please visit

Welcome Kinnar Vora, our new Vice President of Engineering

Kinnar VoraKinnar brings retail technology leadership to the world’s greatest e-commerce automation company

Today we so happy to announce the addition of Kinnar Vora to our executive leadership team. As Vice President of Engineering, Kinnar will help the rapidly growing engineering team continue to innovate and scale its solutions to meet the increasing demands of its customers in the retail sector. It is rare to find someone as skilled in Software-as-a-Service technology and retail business as Kinnar is. His expertise combined with his background in growing engineering teams—including remote teams—will be essential as we continue to scale our company and its resources to meet market demand. Webgility welcomes Kinnar Vora as Vice President of Engineering #lookoutworld Click To Tweet

A SaaS veteran, Kinnar has deep experience growing companies from startup to exit. He served as vice president of product development and operations for Sequoia Retail Systems, a leading independent provider of comprehensive point-of-sale, inventory control, e-commerce, and textbook management systems to colleges and universities throughout the nation. He was responsible for innovative work on payment API integration, enhancement, and support, and delivered a new cloud-based and mobile point-of-sale software for college campuses (Sequoia Retail Systems was acquired by Blackboard Transact in May 2016).  

Kinnar has also led engineering for two leading healthcare technology companies, serving as vice president of Somnoware Healthcare Systems, Inc. and senior vice president of HealthExpense, Inc., as well as serving as director of engineering for online marketing solution provider Lyris, Inc. Why did he join Webgility? “Webgility is not just another company; it has a vision and a level of leadership transparency that is rarely seen. I was drawn to Webgility not just because of its groundbreaking technology but because of its strong community of both employees and customers. I look forward to continuing and expanding Webgility’s outstanding record of service and innovation.”

Welcome to the family, Kinnar! In case you’re wondering, the Ibuprofen and back-up Corn Flakes can be found in the server room.

Announcing the e-Commerce Ecosystem

e-Commerce EcosystemBest-in-class systems working together to build a better business for you

As you know, online retail is much like the brick-and-mortar experience, albeit in a virtual world. The shelves need to be stocked. The inventory needs to be updated across all online stores and marketplaces. Of course, the online buyer doesn’t carry out the product, so shipping and order fulfillment are added into the mix. And to up the ante a bit, the buyer’s experience better be positive, because the instant gratification of sharing an online review—good or bad—is just a click away.Now #sellers can build #ecommerce businesses that last and grow. #Unify #ecosystem Click To Tweet

While online retail is often thought of as the land of opportunity, the speed at which e-commerce has developed has flooded the industry with tools meant to solve for every challenge. Nowadays, every necessary function of selling comes with its own SaaS application, desktop software, or platform—point of sale, shopping carts, and marketplaces; bookkeeping and accounting; email marketing and customer relationship management; payment processing; shipping and fulfillment; and inventory and warehouse management to name just a few. Without each of these vital tools, a business doesn’t exist, but running back and forth between these disconnected applications can exhaust and frustrate even the most enthusiastic seller.

The resulting side effect of this well-intended overcorrection is commonly known as app fatigue. In its mildest form, this unfortunate state of SMB chaos simply dampens the joy of selling online, and at its most severe and tragic, app fatigue causes dreaded e-commerce burnout. Sound familiar?

For 10 years, we at Webgility have had a front-row seat from which to study thousands of e-commerce businesses and millions of online orders. This has put us in the unique position to cure what ails online sellers. As an antidote for app fatigue—one that gives sellers like you a useful, sustainable way to grow their business—we’re thrilled to announce the creation of the e-Commerce Ecosystem. This high-powered, collaborative network of best-in-class e-commerce business applications streamlines all online operations so you can focus on strategically growing your business. Hand-picked for their excellence in specialized categories of online selling—sales, accounting, inventory, and shipping—the industry leaders that make up the e-Commerce Ecosystem stand united to change the lives of sellers for the better. By seamlessly integrating all aspects of e-commerce, together we bring efficiency and order to otherwise chaotic workflows and business operations. Download our whitepaper and learn how to make eCommerce easie


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70+ Integrations with You at the Center

70+ Integrations with You at the Center

Build your business your way. Unify adjusts accordingly

I’m often asked how we’re able make so many marketplaces, platforms, and business systems all work together seamlessly. As you know, a lot of companies talk about integration but many of those fall short.

When I have an initial conversation with a potential integration partner, they usually ask about our API so they can figure out how to make it work with their platform. That’s when I tell them that we actually do all the building in order to integrate their platform into an already established workflow. Webgility's cup runneth over with #ecommerce #integrations. Here's why. #unify #sellbabysell Click To TweetWe’re not just opening up things and hoping the customer will figure out how to use our system from the outside—we control the integrity, we control the user experience, we control the entire workflow. What that really means is that we do the hard work to build the feature set that accommodates the needs of the e-commerce seller, not the needs of [insert your favorite platform or marketplace here]. Continue reading