Sensible Is the New Sexy

Sensiblel is the new sexyWhy sellers should commit to back-end operations before pursuing just another pretty piece of SaaS

At the risk of over-simplifying the ecommerce industry, most of its software falls into one of two categories — sexy and unsexy. Inevitably, the more seductive side of selling entices business owners to buy tools they must have to attract customers, such as beautiful websites, video tools, artificial intelligence, marketing automation, and the like. Because owners think they need customer-facing tools in order to sell online—and because they’re more fun to use—they put tremendous business resources toward these shiny objects.Why #online #sellers should commit to back-end ops before pursuing another pretty piece of #SaaS… Click To Tweet

The truth is, sellers who first invest in the software that does the heavy lifting around data and order management are far more likely to survive their first year. Because the less showy, “boring” side of the business is what sellers actually use to run the company, without it, they are sure to fail. Among dozens of other tasks, this is the software that allows them to

  • automatically post and sync sales data to accounting, inventory, and shipping
  • easily track expenses, fees, and costs to calculate profits
  • process returns and exchanges
  • transfer payment from their customers to their bank account
  • manufacture or source their products
  • ship products, track inventory, see what’s in and out of stock
  • calculate, validate, and collect sales tax

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