10 tips for creating a multichannel distribution model that’s built to last
Turns out, profit margins like to hide out in shipping and fulfillment costs, so even though using an all-inclusive shipping software like Stamps.com might seems like overkill to some sellers, it will actually mean discounted rates, cost efficiencies, and streamlined workflows that are well worth it in the long run. And while protecting profitability makes sense, the most meaningful adjustments in fulfillment are based on what today’s ecommerce consumers are expecting. For example, it’s been quite a while now since Amazon proved that an online order can be delivered in two days, for free. The long-term effect puts tremendous pressure on sellers to efficiently process orders and get them in the hands of the buyer quickly and cheaply. Shipping automation has benefits for even the smallest merchant who wants to efficiently process orders and get them in the mail. In a world where Amazon owns airplanes and drones, it’s no wonder independent sellers feel helpless.
It seems that everyone’s getting in the fulfillment game—customer-facing platforms are now experimenting with multi-location warehouse fulfillment and FBA syncing to enable larger catalog sellers across additional categories to use them as an inventory-management platform. We take a simpler tack: We advise customers to go ahead and plan for success. In other words, don’t be shortsighted. Realize that when your business grows, your accounting, inventory, fulfillment, shipping, and logistics will become exponentially more complex. Robust tools will sustain much higher volume and handle far more use cases—omnichannel sales, dropshipping, multiple locations, and high volume sales—so it’s worth it to build a tech stack that will grow with you and handle unforeseen selling peaks. In other words, use software that automates and integrates everything and is built to grow with your business so you’ll never be a victim of your own success. Continue reading
Six game-changing technologies that help sellers improve efficiency and scale.
There are at least 10 million ecommerce companies worldwide trying to bring their businesses to the next-level: larger profits within a sustainable growth rate and a loyal customer base.
The target might be the same and it might be very clear but it’s hard to say the same thing for the path toward it. It requires successful execution and teamwork around multiple areas of ecommerce operations. So we looked at six major ecommerce operation areas and six must-have Magento extensions/tools/partners that are working on technologies that help their customers to reach that target as they work on these strategically vital areas.The mission is not impossible.
Integrations and Back-office Operations: Webgility
Ecommerce operations, as they scale, can be very data-intensive. Managing all the data inflow and outflow to and from multiple data-points can be a challenging task and right at that points, a smart automation can add an immense value to the business.That’s where another Magento partner, Webgility comes into play to support Magento merchants in their complex business environment by automating operations, improving workflows, and reducing the effort and inefficiencies of manual data entry across multiple sales channels.
Webgility CEO Parag Mamnani: “Webgility was started with a simple mission—to make ecommerce easier for sellers by automating sales data into accounting. Over time, there has been an explosion in the number of sales channels and apps available to online sellers. As complexity has increased throughout the industry, we’ve expanded our capabilities by connecting more systems and automating more data workflows into accounting. Now Webgility Unify users can build their business however they like, and spend more time growing their business instead of running around entering data on different applications.”
This powerful value proposition certainly attracts some demand and thanks to that, Webgility currently supports more than 10,000 merchants.
LEARN MORE ABOUT UNIFY
Delivering a “smoooth” payment experience is also key to ecommerce success. An ideal payment solution should be secure, intuitive and easy to maintain. Swedish company Klarna–est. 2005–offers that ideal online payment experience to more than 65.000 ecommerce merchants worldwide, serving a total of 45 million consumers. Simply put, Klarna aims to become “world’s favorite way to buy.”
Yes, it’s true—Webgility’s hitting the road again as a Kickoff Exhibitor at Xerocon 2017 in Austin, Texas, on December 6-7. In fact, we’re so excited about this trip, we’re inviting all Xerocon attendees to stop by the Webgility lounge for a demo of Unify and to share the secret phrase “make selling easier” for a chance to win an Amazon Echo. Continue your Wednesday evening with Webgility and trusted partner, ShipStation, for cocktails, apps and more fun raffle prizes at Revelry Kitchen + Bar from 5-8pm on December 6. Register in advance here.
At Xerocon, we look forward to revealing how our enhanced integration enables accountants and online sellers to
- quickly track revenue across sales channels like Shopify and BigCommerce;
- simply and accurately record expenses and fees from marketplaces such as Amazon and eBay;
- better utilize Xero’s powerful inventory capabilities by syncing price and quantity with online sales channels, automatically building their inventory list in Xero from their sales channel data; and
- sync data between Xero and shipping apps such as ShipStation and ShippingEasy.
As you know, our Unify software features a powerful integration with Xero that makes the tracking and syncing of financial data and inventory easier than ever. We’re so inspired by the creativity and innovation of Webgility’s Xero users, we’ve added more functionality to Unify to make selling easier for this special community. We stand by our mission to make it possible for online sellers to focus on their passion and growing their business rather than wasting their time on operational logistics.
If you’re in Austin next week, please stop by to discuss how—by integrating with powerful cloud computing partners like Xero—Unify brings efficiency, order, and scale to otherwise chaotic workflows and business operations.
To RSVP for the Webgility/ShipStation cocktail party, click here: https://www.eventbrite.com/e/shipstation-webgility-networking-happy-hour-tickets-39658236854
A busy holiday season is quickly approaching and there’s no better time to get ahead of your shipping strategy than right now! ShipStation strongly values the success of small business owners and entrepreneurs—and wants to help you stay as efficient as possible.
With holiday productivity in mind, ShipStation is excited to announce a Holiday Sweepstakes. They are rewarding ONE lucky winner to a dream workstation valued at $4,500, and four additional runner-ups to prizes that will help you become more successful!
One GRAND PRIZE winner receives:
- ShipStation FREE for 1 year
- 256gb Pro Tablet
- Thermal Printer + Labels
- $100 gift card
- Industrial Shipping Scale
- Barcode Scanner
- Hand Truck Dolly
- Tape Gun + Stickers + Branded Tape
- Support Visit from ShipStation + feature within our social community
- Weekly Prizes
Four (weekly) runner-up winners receive:
- $40 ShipStation swag
- $25 American Express gift card
It’s simple to enter AND you can earn up to five entries! Get started on the ShipStation Holiday Sweepstakes page. Sweepstakes starts on Sept. 28 and ends Oct. 25.
Enter the ShipStation Sweepstakes at shipstation.com/sweepstakes
NO PURCHASE NECESSARY. Purchasing does not improve your chances of winning. The ShipStation Holiday Sweepstakes is open to legal residents of the 50 U.S. and D.C., 18 or older, and businesses that are located within the 50 U.S. or D.C. and Canada (excluding Quebec). Void in Quebec, Puerto Rico, Guam, the U.S. Virgin Islands, outside the U.S. and where prohibited by law. Sweepstakes begins at 12:00:01 AM ET on 09/28/17 and ends at 11:59:59 PM ET on 10/25/17. Click here for entry details and Official Rules. Sponsor: ShipStation, 3800 N. Lamar Blvd #220, Austin, TX 78756.
There’s no time like the present to get ready for the selling season.
By creating a strategy now, retailers can take advantage of the holiday retail peak with optimized cross-channel experiences, initiatives aimed at customer retention, and marketing focused on the entire season (not just a few key days).
According to Justuno, the Holidays are the most important time for retailers. If there’s one time of the year to put forth all your marketing efforts, it’s now. In fact, holiday sales accounted for 24% of total U.S. ecommerce sales in 2016 and are expected to increase by 16.6% in 2017. This is a massive opportunity to gain new customers, drive repeat purchases, and ultimately increase sales for 2017. But this can only happen effectively if you start preparing today. Here are some useful tips and ideas that will help you get started.
1. Build your staff now for the busy period. As we know the holidays can be chaotic for retailers. Even if you are a one person operation, there will likely come a time during this period where you will need help. Even hiring holiday staff for a few months or weeks can make a difference. And there are plenty of folks looking to make a little extra money over the holiday period. Continue reading