NEW: Unify for Square is here

Unify for Square is hereYup, you guessed it. Unify for Square is now a thing.

Finally, there’s a solution that automates and syncs all Square sales data, liberating SMBs from operational headaches and bookkeeping woes.  This first-of-its-kind, easy-to-deploy software records and syncs all Square data reliably and automatically, and it’s brand new. In fact, just today we announced this new solution with Square to save small businesses time and money by automating their bookkeeping for them. This amazing solution empowers Square merchants to automate, schedule, and post all of their sales information directly into QuickBooks. With options to post either individual sales or daily summaries, Unify for QuickBooks integration—automatically record all expenses, revenue streams, and sales tax to easily reconcile accounts.@Webgility announces #Unify for @Square. #Sync sales with @QuickBooks, or @Xero Click To Tweet

Like all versions of Unify, Unify for Square takes the mystery out of financials—letting merchants see and record fees in their QuickBooks account for each Square transaction from all locations. Now companies can easily track what they’ve charged in sales tax to be ready come filing time. In addition, merchants can, for the first time, fully reconcile e-commerce transactions in QuickBooks and see exactly what they’ve paid in marketplace fees and expenses, Square charges, and shipping costs.

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All Together Now

How All Together Nowto get beyond bootstrap by harnessing the power of partnerships

A healthy dose of independence is an essential ingredient in the startup world. After all, the very nature of entrepreneurship assumes a determination to do something better than the rest, find opportunity where no one else is looking, and pave one’s own way. While this is certainly not a new concept, charting new territory requires a generous amount of autonomy and nerve of which I had plenty when founding my company. However, this maverick instinct to differentiate our product and our brand from the pack was actually a barrier to significant growth.Stuck in a growth rut? Here's how to expand your horizons and increase revenue through partnerships. Click To Tweet

To my surprise, unleashing our full earning potential would require a significant pivot of our go-to-market strategy—to develop close alliances with key players and sometimes even industry competitors. After years of separating our brand from the pack, how could I admit there were companies in the same industry that were worthy of our allegiance? Were my killer instincts going soft? Since this concept was counterintuitive to the entrepreneurial mind and everything we had done before, my first challenge was to change my own perspective on how I saw the company. Here are some simple concepts that helped me consider what I would do differently if I could do it all again. Continue reading

What’s love got to do with it?

What’s love got to do with it?How to make peace with your payment processor, despite how you feel about fees

By now you’ve probably realized that, despite what your mother told you about love, it’s actually payment processors that make the world go ‘round. Certainly there are many aspects of your company that qualify as essential, but the ability to move money from your customer’s pocket to your business’ bank account quickly, efficiently, and safely is truly what makes your online retail business a business.How to make the most of your payment processor, despite how you feel about fees. @RobMcGrorty #Unify Click To Tweet

Given the complexity of the payment system and the important part it plays in your business, it’s no wonder there are so many different fees associated with a simple transfer of money. When you add up a year’s worth of sales, these fees can be alarming. Some of the most common payment processor charges retailers find themselves responsible for are the start-up or annual fee, monthly statement fee, discount rate, transaction fee, batch processing fee, minimum monthly fee, gateway fee, chargeback fee, address verification fees, and termination fees.   Continue reading

How to retain quality as you expand your business

How to retain quality as you expand your business5 ways to protect your passion from too much, too soon

Expanding your business can spark a lot of complicated feelings. On the one hand, you’re elated that you’re finding success and that your venture is resonating with your customers. On the other hand, you’re worried that when you expand, you’ll lose or dilute the special sauce that got you to this place. It is possible to grow your business while staying true to your mission, but you can’t lose sight of what’s truly important. Here’s how:Here's great advice on how to stay in control while your business grows. #Unify @Square Click To Tweet

Keep up with employees. In the beginning, you and your employees are on a mission to get your business off the ground. Everyone is wearing multiple hats and filling in where needed, which fosters a sense of teamwork. But as you grow, employees have more defined roles and the business has more formal processes, so it’s easy to lose your collective “us against the world” mentality. Still, it’s crucial that you keep up your relationships with employees, both new and old. Whether it’s a scheduled meeting or a casual coffee run, it’s important to stay current on what’s happening with them and get feedback on how things are going at work. Your employees are the people who got you to this point, so their input and perspective are as valuable as ever. If you’re new to managing a larger team, brush up on some tips for how to be an effective leader.

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